Advertising online doesn’t have to drain your budget—or your patience. In this episode of the EDGE Marketing Minute Podcast, Peter DeWit sits down with Robert Van Ginkel, Project Manager and Digital Marketing Strategist, to break down what really works with Google Ads, Facebook Ads, and PPC campaigns.

Too many businesses waste money on ads that don’t convert. In this conversation, we uncover how to make your paid advertising strategy actually pay off.

Inside this episode:

• Why “pay‑to‑play” marketing is here to stay
• How to start small with your ad budget and scale with data
• The difference between Google Ads, Facebook Ads, and LinkedIn Ads
• What to watch (and fix) in your campaign reports to avoid wasted spend
• How AI is quietly transforming PPC—what to use and what to avoid
• Real tips to get better leads, not just more clicks

Paid ads can be powerful, but only if you know how to measure, manage, and refine them. Whether you’re new to PPC or have been “boosting posts” for years, this episode will help you make smarter decisions with your marketing dollars.

Timestamps:

00:00 Kicking off the episode

01:24 How do paid ads stack up in your marketing tool box?

05:25 AI's impact on Google Ads

07:17 Managing your ads

10:19 Prediction: Advertising on AI

12:47 Where to run your online ads

16:31 Common paid advertising mistakes

20:40 How do you know your ads are working?

27:00 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#DigitalAdvertising #PaidAds #GoogleAds

Creating consistent, high-quality content can feel nearly impossible when you’re running a small business—but AI is solving the “blank page syndrome”. In this episode of the Marketing Minute Podcast, we unpack the real-world ways artificial intelligence is reshaping how businesses create blogs, social posts, and digital marketing content.

We’re cutting through the hype to show you exactly how to use AI as a tool, not a takeover, to save time, spark ideas, and stay authentic online.

You’ll learn:
- How to use AI tools like ChatGPT, Claude, and Gemini effectively
- Why the human touch still matters in content creation
- How to avoid AI pitfalls like bias, hallucinations, and robotic writing
- Pro tips for writing content that sounds like you

Whether you’re overwhelmed by new tech or curious about how AI fits into your marketing strategy, this conversation will give you the clarity (and confidence) you need to create better content faster.

About the Show:
Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#AIMarketing #ContentCreation #MarketingPodcast

00:00 Kicking off the episode
02:58 Don't have time to create content? How AI can help
07:44 Make AI content sound less like AI
11:19 The AI tool EDGE uses
13:25 How to spot AI content
15:05 The human touch
16:29 Different AI tools
19:18 The process of creating content with AI
23:40 Back into the tools
26:51 AI image generation
28:11 How EDGE can help introduce AI to your business
30:22 Wrapping up the episode

Struggling to get customer reviews? You're not alone. In this episode of Marketing Minute Podcast, we reveal the exact system one business used to get dozens of Google reviews and transform their online reputation.

Join host Peter Dewit, from EDGE Marketing & Design, and special guest Kurtis Hewson, from Jigsaw Learning, as they dive deep into the practical strategies behind getting more customer reviews for your small business.

What You'll Learn:

• Why you shouldn’t be afraid to ask for reviews
• The exact timing that gets the best response rates
• How to automate your review process
• What the "sweet spot" for Google rankings is
• How to handle negative reviews like a pro
• The AI revolution in reviews and online reputation
• Plus bonus marketing tips

Timestamps:

00:00 Kick it off
04:54 Almost all small businesses are struggling with getting reviews
06:59 How do you get more reviews?
09:12 The best timing to ask for a testimonial
11:54 Responding to your reviews
14:54 Automating the review process
16:35 Where to get reviews – other than Google
19:42 Things along the way this small business learned
23:51 Wrapping up the episode

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

You can find Kurtis at jigsawlearning.ca

#GoogleReviews #CustomerReviews #MarketingTips