If you’ve ever caught yourself thinking “Do I even need a website anymore?”, you’re not alone.

In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Jason Neil, EDGE’s web developer, to break down what a website actually needs to do today—beyond “looking nice.”

A modern website is your main online foundation; it’s the place your ads, social media, Google Business Profile, and referrals all funnel potential customers to before they ever call, visit, or buy.

In this episode, we cover:

• Why your website is still your #1 digital asset
• The difference between a pretty website and a website that converts leads
• Website must-haves
• How SEO and AI search are changing website structure
• How often you should refresh your site (design + content + functionality)
• DIY builders vs custom website

If your website hasn’t been updated in years or it looks fine but doesn’t bring in leads, this podcast will help you understand exactly what to fix.

Timestamps:

00:00 Episode intro

05:05 Websites that convert

08:13 Website trends

10:10 Mobile responsive websites

12:47 Your website needs this functionality

20:45 A website's lifespan

25:48 DIY vs Custom Built Websites

32:07 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#newwebsite #websitedesign #businessmarketing

In this episode of the Marketing Minute Podcast, Peter DeWit sits down with our graphic designer, Peter Luong, to unpack what branding really means and why consistency is the secret behind professional‑looking businesses that stand out and earn trust.

Too many small businesses think branding ends with a logo file. But mismatched colours, DIY designs, and off‑brand visuals quietly cost you credibility. Peter and Peter break down the practical side of branding so you can finally get it right—without wasting money or confusing your audience.

In this episode, you’ll learn:

• What makes a logo actually work for small businesses
• How to keep your brand consistent across signs, trucks, websites, and socials
• Why simplicity, memorability, and flexibility matter more than flashiness
• How to know when it’s time to refresh your logo (and how to do it right)
• The process EDGE uses to design strategic, scalable brand identities
• Real‑world examples of successful rebrands that built customer trust

Whether you’re launching a new business, rebranding after growth, or tired of your nephew‑designed logo, this episode will help you build a brand that looks professional, works everywhere—and works for you.

Timestamps:

00:00 Kicking off the episode

02:00 Brand Problems: ignoring it & inconsistency

07:25 What makes a logo work

12:05 Making an investment at the beginning will pay off in the long run

15:41 The branding process

27:34 Where your logo goes

32:39 A branding highlight

35:04 Brand refresh & first steps to new branding

37:39 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#Branding #LogoDesign #Rebrand

Advertising online doesn’t have to drain your budget—or your patience. In this episode of the EDGE Marketing Minute Podcast, Peter DeWit sits down with Robert Van Ginkel, Project Manager and Digital Marketing Strategist, to break down what really works with Google Ads, Facebook Ads, and PPC campaigns.

Too many businesses waste money on ads that don’t convert. In this conversation, we uncover how to make your paid advertising strategy actually pay off.

Inside this episode:

• Why “pay‑to‑play” marketing is here to stay
• How to start small with your ad budget and scale with data
• The difference between Google Ads, Facebook Ads, and LinkedIn Ads
• What to watch (and fix) in your campaign reports to avoid wasted spend
• How AI is quietly transforming PPC—what to use and what to avoid
• Real tips to get better leads, not just more clicks

Paid ads can be powerful, but only if you know how to measure, manage, and refine them. Whether you’re new to PPC or have been “boosting posts” for years, this episode will help you make smarter decisions with your marketing dollars.

Timestamps:

00:00 Kicking off the episode

01:24 How do paid ads stack up in your marketing tool box?

05:25 AI's impact on Google Ads

07:17 Managing your ads

10:19 Prediction: Advertising on AI

12:47 Where to run your online ads

16:31 Common paid advertising mistakes

20:40 How do you know your ads are working?

27:00 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#DigitalAdvertising #PaidAds #GoogleAds