Are you spending money on your website, social media posts, and Google ads but have no idea if any of it actually works? You're not alone. In this episode of Marketing Minute, we’re tackling the overwhelming world of measuring your marketing and reporting.

You’ll discover how to cut through the confusion of different platforms’ numbers and focus on the metrics that truly matter to your business growth. Learn about cost per conversion, the 80/20 rule for marketing, and how to create simplified marketing report dashboards that give you actionable insights instead of information overload.

This episode covers essential topics, including how to measure return on investment, the emerging impact of AI search on tracking, and why custom reporting beats trying to navigate complex platforms like Google Analytics.
Whether you're a small business owner feeling lost in marketing metrics or looking to optimize your current tracking system, this conversation provides practical solutions you can implement right away.

00:00 Kick it off
03:26 "I'm spending money on marketing, but I have no idea what's working and not working"
05:00 Tracking your online marketing
06:16 The numbers you should be looking at
10:42 What small business owners need to hone in on when it comes to marketing reporting
15:31 AI in marketing and reporting
19:12 How EDGE approaches reporting for our clients
24:42 Wrapping up the episode

Find us at edgemarketing.ca

Small business owners are jumping straight into Facebook posts, email campaigns, and Google ads without any real strategy behind their efforts. If you’re guilty of doing this, you're essentially throwing marketing spaghetti at the wall and hoping something sticks. This approach is expensive, exhausting, and rarely effective.

In this episode of the Marketing Minute podcast, we are exploring why marketing strategy should come before tactics and how to build a strategy that actually works for your business.

Find us at edgemarketing.ca

00:00 Kicking off the episode
00:58 Guest introduction
2:08 What's the point of having a marketing strategy?
4:04 How do you differentiate yourself from your competitors
11:29 The basic building blocks of a good marketing strategy
15:48 Can I just get a professional to create a marketing strategy for me?
20:05 Reviewing your marketing strategy and how often
25:15 One last piece of advice to get started
28:13 Wrapping it up

Are robots going to take your job? Can AI handle your marketing on its own?

It might feel like AI is everywhere, but most info is for tech experts. Where’s the advice for regular small business owners?

After this Marketing Minute Podcast episode, you’ll come away with practical ways AI can help your business. See it as an opportunity, not a threat.

We’ll give you simple tips you can use right away. The key is to start.

Find us at edgemarketing.ca

00:00 Kicking off the episode
00:50 Guest introduction
01:37 Life after the introduction of AI
02:36 Will AI replace us?
06:25 How small businesses can use AI
10:00 Selecting your flavour of AI
13:27 AI is everywhere!
15:10 The top 3 AI platforms
16:04 Getting started with AI
19:03 Final thoughts
19:37 Wrapping it up