Advertising online doesn’t have to drain your budget—or your patience. In this episode of the EDGE Marketing Minute Podcast, Peter DeWit sits down with Robert Van Ginkel, Project Manager and Digital Marketing Strategist, to break down what really works with Google Ads, Facebook Ads, and PPC campaigns.

Too many businesses waste money on ads that don’t convert. In this conversation, we uncover how to make your paid advertising strategy actually pay off.

Inside this episode:

• Why “pay‑to‑play” marketing is here to stay
• How to start small with your ad budget and scale with data
• The difference between Google Ads, Facebook Ads, and LinkedIn Ads
• What to watch (and fix) in your campaign reports to avoid wasted spend
• How AI is quietly transforming PPC—what to use and what to avoid
• Real tips to get better leads, not just more clicks

Paid ads can be powerful, but only if you know how to measure, manage, and refine them. Whether you’re new to PPC or have been “boosting posts” for years, this episode will help you make smarter decisions with your marketing dollars.

Timestamps:

00:00 Kicking off the episode

01:24 How do paid ads stack up in your marketing tool box?

05:25 AI's impact on Google Ads

07:17 Managing your ads

10:19 Prediction: Advertising on AI

12:47 Where to run your online ads

16:31 Common paid advertising mistakes

20:40 How do you know your ads are working?

27:00 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#DigitalAdvertising #PaidAds #GoogleAds

Creating consistent, high-quality content can feel nearly impossible when you’re running a small business—but AI is solving the “blank page syndrome”. In this episode of the Marketing Minute Podcast, we unpack the real-world ways artificial intelligence is reshaping how businesses create blogs, social posts, and digital marketing content.

We’re cutting through the hype to show you exactly how to use AI as a tool, not a takeover, to save time, spark ideas, and stay authentic online.

You’ll learn:
- How to use AI tools like ChatGPT, Claude, and Gemini effectively
- Why the human touch still matters in content creation
- How to avoid AI pitfalls like bias, hallucinations, and robotic writing
- Pro tips for writing content that sounds like you

Whether you’re overwhelmed by new tech or curious about how AI fits into your marketing strategy, this conversation will give you the clarity (and confidence) you need to create better content faster.

About the Show:
Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#AIMarketing #ContentCreation #MarketingPodcast

00:00 Kicking off the episode
02:58 Don't have time to create content? How AI can help
07:44 Make AI content sound less like AI
11:19 The AI tool EDGE uses
13:25 How to spot AI content
15:05 The human touch
16:29 Different AI tools
19:18 The process of creating content with AI
23:40 Back into the tools
26:51 AI image generation
28:11 How EDGE can help introduce AI to your business
30:22 Wrapping up the episode

Struggling to get customer reviews? You're not alone. In this episode of Marketing Minute Podcast, we reveal the exact system one business used to get dozens of Google reviews and transform their online reputation.

Join host Peter Dewit, from EDGE Marketing & Design, and special guest Kurtis Hewson, from Jigsaw Learning, as they dive deep into the practical strategies behind getting more customer reviews for your small business.

What You'll Learn:

• Why you shouldn’t be afraid to ask for reviews
• The exact timing that gets the best response rates
• How to automate your review process
• What the "sweet spot" for Google rankings is
• How to handle negative reviews like a pro
• The AI revolution in reviews and online reputation
• Plus bonus marketing tips

Timestamps:

00:00 Kick it off
04:54 Almost all small businesses are struggling with getting reviews
06:59 How do you get more reviews?
09:12 The best timing to ask for a testimonial
11:54 Responding to your reviews
14:54 Automating the review process
16:35 Where to get reviews – other than Google
19:42 Things along the way this small business learned
23:51 Wrapping up the episode

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

You can find Kurtis at jigsawlearning.ca

#GoogleReviews #CustomerReviews #MarketingTips

Are you spending money on your website, social media posts, and Google ads but have no idea if any of it actually works? You're not alone. In this episode of Marketing Minute, we’re tackling the overwhelming world of measuring your marketing and reporting.

You’ll discover how to cut through the confusion of different platforms’ numbers and focus on the metrics that truly matter to your business growth. Learn about cost per conversion, the 80/20 rule for marketing, and how to create simplified marketing report dashboards that give you actionable insights instead of information overload.

This episode covers essential topics, including how to measure return on investment, the emerging impact of AI search on tracking, and why custom reporting beats trying to navigate complex platforms like Google Analytics.
Whether you're a small business owner feeling lost in marketing metrics or looking to optimize your current tracking system, this conversation provides practical solutions you can implement right away.

00:00 Kick it off
03:26 "I'm spending money on marketing, but I have no idea what's working and not working"
05:00 Tracking your online marketing
06:16 The numbers you should be looking at
10:42 What small business owners need to hone in on when it comes to marketing reporting
15:31 AI in marketing and reporting
19:12 How EDGE approaches reporting for our clients
24:42 Wrapping up the episode

Find us at edgemarketing.ca

Small business owners are jumping straight into Facebook posts, email campaigns, and Google ads without any real strategy behind their efforts. If you’re guilty of doing this, you're essentially throwing marketing spaghetti at the wall and hoping something sticks. This approach is expensive, exhausting, and rarely effective.

In this episode of the Marketing Minute podcast, we are exploring why marketing strategy should come before tactics and how to build a strategy that actually works for your business.

Find us at edgemarketing.ca

00:00 Kicking off the episode
00:58 Guest introduction
2:08 What's the point of having a marketing strategy?
4:04 How do you differentiate yourself from your competitors
11:29 The basic building blocks of a good marketing strategy
15:48 Can I just get a professional to create a marketing strategy for me?
20:05 Reviewing your marketing strategy and how often
25:15 One last piece of advice to get started
28:13 Wrapping it up

Are robots going to take your job? Can AI handle your marketing on its own?

It might feel like AI is everywhere, but most info is for tech experts. Where’s the advice for regular small business owners?

After this Marketing Minute Podcast episode, you’ll come away with practical ways AI can help your business. See it as an opportunity, not a threat.

We’ll give you simple tips you can use right away. The key is to start.

Find us at edgemarketing.ca

00:00 Kicking off the episode
00:50 Guest introduction
01:37 Life after the introduction of AI
02:36 Will AI replace us?
06:25 How small businesses can use AI
10:00 Selecting your flavour of AI
13:27 AI is everywhere!
15:10 The top 3 AI platforms
16:04 Getting started with AI
19:03 Final thoughts
19:37 Wrapping it up