Épisodes

  • 351: STOP Wasting Money on Marketing That Doesn’t Convert
    Jul 23 2025

    Have a question for Darrell? Text the show here.

    Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

    Want help to market, grow, and scale your business? Schedule a free strategy session.

    In this episode, I break down exactly what happened when one of our Inner Circle members came to me feeling completely frustrated after spending $74,000 on marketing with little to show for it. Sound familiar?

    After 15 years of helping companies generate over $300M in revenue through our agency, I've seen this pattern way too many times - business owners doing ALL the right tactics but missing the fundamental strategy that makes it work.

    I walk you through the exact coaching session I had with her, revealing our $300 Million Framework that helped her cut through the noise and focus on what actually moves the needle.

    We threw out the blogging, ditched the scattered social posts, and got laser-focused on three simple steps that transformed her entire approach.

    If you're feeling like you're investing in marketing but not seeing the return, this episode will show you how to simplify your way to success.

    No fluff, just the proven framework we use with every client.

    Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

    If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

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    17 min
  • 350: Why Your Marketing Feels Overwhelming and How to Fix It Fast
    Jul 16 2025

    Have a question for Darrell? Text the show here.

    Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

    Want help to market, grow, and scale your business? Schedule a free strategy session.

    Feeling overwhelmed by marketing? Posting everywhere and still not seeing results?

    In this episode, I reveal the exact strategy I’ve used to help solo entrepreneurs and small business owners simplify their marketing—without burning out or wasting time on platforms that don’t convert.

    After 35+ years as an entrepreneur (and 14 years running a digital agency), I’ve seen how trying to “do it all” leads to frustration, burnout, and stagnant growth.

    That’s why I created the Lean Growth Method—a 5-step system designed to help you:

    • Focus on the right buyer
    • Show up in the right place
    • Create a powerful lead magnet
    • Understand buyer timing
    • Build one clear offer that sells

    If marketing feels like a second full-time job, this episode is your roadmap to doing less—and getting more.

    Stop chasing every platform. Start building real traction with a method that works.

    Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

    If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

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    17 min
  • 349: 3 Advanced Marketing Strategies That Work to Grow an Established Business
    Jul 9 2025

    Have a question for Darrell? Text the show here.

    Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

    Want help to market, grow, and scale your business? Schedule a free strategy session.

    In this episode, I take you behind the scenes of a real growth strategy diagnostic call with a business owner who's doing everything right - crushing SEO, nailing social media, optimizing Google ads - but hit a plateau trying to double their business.

    What blew me away was spotting three massive growth opportunities they were completely missing, even with over 1,000 customers in their database.

    One strategy alone could unlock serious revenue just sitting right under their nose.

    After 20 years in marketing and helping generate over $300M in client revenue, I've seen this pattern countless times - businesses get so close to breakthrough growth but miss what's right in front of them.

    If you're stuck at your current level despite doing all the 'right' things, this episode reveals exactly what to look for next.

    Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

    If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

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    14 min
  • 348: 3 Website Lead Generation Fixes That Grew This Business from 30 to 212 leads per month + 357% ROI
    Jul 2 2025

    Have a question for Darrell? Text the show here.

    Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

    Want help to market, grow, and scale your business? Schedule a free strategy session.

    In this episode, I break down a real-world case study of a LASIK provider who was doing everything right: ads, SEO, radio, billboards - you name it.

    But despite a solid reputation and strong traffic, they were stuck at just 30 leads per month.

    We stepped in, ran a full diagnostic, and took them to 212 qualified leads a month with a 357% increase, without spending more on traffic.

    I walk you through exactly what we changed, why it worked, and how you can apply the same thinking to your business.

    No hype, no theory, just proven insights from the field.

    Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

    If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

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    23 min
  • 347: Lead Generation For Service Business (New Rules)
    Jun 25 2025

    Have a question for Darrell? Text the show here.

    Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

    Want help to market, grow, and scale your business? Schedule a free strategy session.

    In this episode, I break down why your lead generation strategy might be quietly failing, and what to do about it before it gets worse.

    After analyzing performance data across dozens of campaigns, it’s clear that traditional tactics like PDFs, webinars, and gated checklists aren’t converting like they used to.

    I share how AI is reshaping the buyer’s journey and the simple shifts we’re making inside our agency and with our clients to stay ahead.

    If your lead gen is slowing down and you’re not sure why, this episode will connect the dots.

    No fluff, just what’s working right now.

    Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

    If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

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    19 min
  • 346: 3 Marketing Myths Costing You Millions (Even with AI)
    Jun 18 2025

    Have a question for Darrell? Text the show here.

    Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

    Want help to market, grow, and scale your business? Schedule a free strategy session.

    You’ve doubled down on ads, hired every “expert,” and even plugged in AI—yet your marketing still feels like a leaky faucet.

    In this episode, Darrell Evans exposes three damaging myths that keep established businesses burning cash, and explains why AI alone can’t fix a broken system.

    Plus, I share our proven 6-pillar system that's helping clients win while others are still stuck following outdated playbooks.

    Listen now to learn how to plug those leaks and finally start seeing real ROI.

    Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

    If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

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    17 min
  • 345: How Successful Companies Fix Broken Marketing Systems
    Jun 11 2025

    Have a question for Darrell? Text the show here.

    Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

    Want help to market, grow, and scale your business? Schedule a free strategy session.

    In this episode, I break down exactly why your marketing feels like throwing spaghetti at the wall, and it's probably not what you think.

    After working with 500+ businesses and generating over $300M in revenue, I've identified three specific types of business owners who get stuck, and chances are, you're one of them.

    I walk you through my 6-pillar growth framework, which completely transforms how you should think about strategic growth.

    The part about why most businesses are unknowingly leaving six figures on the table every month? That alone will change your perspective.

    If you've hit a plateau, feel overwhelmed by execution chaos, or suspect your marketing engine is breaking down under pressure, this episode reveals the systematic approach that fixes it all.

    Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

    If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

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    22 min
  • 344: Fix These 5 Things In Your Digital Marketing If Business Growth Has Stalled
    Jun 4 2025

    Have a question for Darrell? Text the show here.

    Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.

    Want help to market, grow, and scale your business? Schedule a free strategy session.

    I’ve seen stall growth for established businesses, especially those already investing heavily in marketing.

    After working with hundreds of companies through our growth diagnostics, these patterns show up again and again: fragmented teams, data gaps, leads left cold, and marketing that looks good but doesn’t convert.

    I walk through real scenarios where fixing just one of these issues created massive momentum.

    So if your strategy seems solid but your ROI says otherwise, this episode might reveal exactly what’s holding you back.

    No fluff, just battle-tested insights from inside the agency trenches.

    Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve!

    If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

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    13 min