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Episode Overview

In this raw and powerful episode of The Own It Show, host Justin Roethlingshoefer gets deeply personal about his greatest fear: the fear of being nothing. He shares how years of striving to be impressive left him burned out, anxious, and disconnected from his true calling—until a transformative encounter with God flipped his perspective.

Drawing on the biblical story of David and Goliath, Justin reveals how God uses those willing to be nothing—and why true leadership requires stewarding your body, mind, spirit, and emotions as one integrated temple. This isn’t about chasing six-pack abs or status symbols; it’s about becoming the kind of person who can carry your calling without breaking under the weight.

This episode will encourage, challenge, and free you from the pressure to perform—so you can live from obedience, not ego.

Episode Highlights

● The Fear of Nothingness – How chasing impressiveness can destroy your health and peace.
● God’s Paradox – Why the Kingdom requires emptiness before multiplication.
● The David Blueprint – How preparation, obedience, and strength positioned a shepherd to slay a giant.
● Purpose Requires Energy – Why stewarding your body is essential to carry your calling.
● Legacy Over Vanity – How your rhythms model either dysfunction or health to everyone watching.

Action Steps

● Let Go of Impressiveness – Stop striving to prove your worth and start living from obedience.
● Integrate Your Health – Steward your physical, emotional, spiritual, and mental health together.
● Prepare in the Field – Build daily rhythms before you’re “called up” for your Goliath moment.
● Lead by Example – What you multiply starts with what you model.
● Be Willing to Be Nothing – So God can make it something—and that’s what becomes impressive.

➡︎ YouTube:https://www.youtube.com/@justinroethlingshoefer
➡︎ Apple Podcasts:https://apple.co/3KCyN3j
➡︎ Spotify: https://open.spotify.com/show/3F58Ez4lbIKQ6kMu2pfpIG

⚡️CHECK OUR PROGRAMS: https://ownitcoaching.com/programs/
⚡️BOOK: https://thepowerofownershipbook.com/

➡︎ linkedin.com/in/justin-roethlingshoefer
➡︎https://www.instagram.com/justinroeth/?hl=en

Own It

Success is different so own your different!

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Episode Overview
In this powerful episode of The Own It Show, host Justin Roethlingshoefer challenges the feel-good headlines about food dye bans, seed oil removals, and wellness rebrands—revealing why they’re just distractions from the real problem: ultra-processed foods.

Justin exposes how the “new wellness boom” is masking the truth about our diets, how we’ve normalized eating calorie bombs wrapped in clean labels, and why removing artificial colors without restoring real nutrition is a false victory. He calls listeners to a higher standard: to revere their bodies, simplify their food, and return to rhythms that heal instead of mask dysfunction.

This episode will leave you thinking differently about what you eat, how you live, and what real health looks like from the inside out.

Episode Highlights
● The Wellness Mirage – Why banning food dyes and seed oils doesn’t fix the real problem.
● The UPF Epidemic – 50% of American calories come from ultra-processed foods—and it’s killing us.
● Reverence for the Body – A powerful biblical perspective on how intentionally we were designed.
● From Cosmetic to Cellular – Why “clean labels” are just lipstick on a toxic system.
● The 7-Day Reset – Justin’s practical challenge to reset your physiology and discover real energy.

Action Steps
● Stop Swapping Junk – Don’t just replace chips with “better” chips. Remove the calorie bombs entirely.
● Eat Real Food – For seven days, eat only foods with three ingredients or less.
● Track Your Health – Record your HRV, sleep quality, mood, and energy during those seven days.
● Add Gratitude – Pray over each meal to reconnect to your body and break autopilot eating patterns.
● Lead by Example – Show your family and community what true wellness looks like.

Subscribe and Listen to The Own It Show
➡︎ YouTube: [@justinroethlingshoefer](https://www.youtube.com/@justinroethlingshoefer)
➡︎ Apple Podcasts: [Listen on Apple](https://apple.co/3KCyN3j)
➡︎ Spotify: [Listen on Spotify](https://open.spotify.com/show/3F58Ez4...)

Resources
⚡️ [Explore Coaching Programs](https://ownitcoaching.com)
⚡️ [Get the Book – *The Power of Ownership*](https://www.amazon.com/dp/B0C6V92BKP)

Connect with Justin Roethlingshoefer
➡︎ [LinkedIn](https://www.linkedin.com/in/justinroethlingshoefer)
➡︎ [Instagram](https://www.instagram.com/justinroethlingshoefer)

➡︎ YouTube:https://www.youtube.com/@justinroethlingshoefer
➡︎ Apple Podcasts:https://apple.co/3KCyN3j
➡︎ Spotify: https://open.spotify.com/show/3F58Ez4lbIKQ6kMu2pfpIG

⚡️CHECK OUR PROGRAMS: https://ownitcoaching.com/programs/
⚡️BOOK: https://thepowerofownershipbook.com/

➡︎ linkedin.com/in/justin-roethlingshoefer
➡︎https://www.instagram.com/justinroeth/?hl=en

Own It

Success is different so own your different!

Send us a text

Episode Overview
In this eye-opening episode of , host tackles one of the most misunderstood health crises today: the hormone replacement trap. What starts as a conversation about early onset perimenopause in women and declining testosterone in men becomes a powerful call to return to the real foundation of health. Justin exposes how modern health clinics push costly hormone and peptide therapies as quick fixes—while neglecting the root cause: deep cellular deficiencies. He breaks down how vitamins, minerals, and amino acids form the true base of hormone health, and shares five practical daily strategies to rebalance your hormones naturally, restore energy, and reclaim vitality without lifelong prescriptions.

Episode Highlights
● The Hormone Trap: Why injections, patches, and peptides are often just expensive band-aids masking foundational deficiencies.
● Root Cause vs. Quick Fix: Hormones are end-of-the-line signals; true healing starts with restoring cellular nutrients like magnesium, zinc, iodine, B vitamins, and amino acids.
● The Real Risks of HRT: Hormone replacement can disrupt natural hormone production, fertility, and even raise risks of stroke, blood clots, or cancer.
● Faith & Stewardship: Your body is designed to heal when given the right building blocks—stewarding it well is both wise and worshipful.
● The Own It Philosophy: How Justin’s team rebuilds health from the ground up through personalized cellular testing and targeted replenishment.

Action Steps
● Ask yourself: “Am I addressing symptoms or building a foundation?” Shift your mindset from quick fixes to lasting health.
● Prioritize whole, nutrient-dense foods and consider cellular-level testing to uncover hidden deficiencies.
● Reduce chronic stress with the 3-2-1 nightly wind-down rule, breathwork, visualization, and intentional Sabbath rest.
● Address metabolic dysfunction through sustainable movement and gradual fat loss to restore natural hormone production.
● Before considering hormone therapy, build your base with the essentials—vitamins, minerals, and amino acids—so your body can heal and self-regulate.

➡︎ YouTube:https://www.youtube.com/@justinroethlingshoefer
➡︎ Apple Podcasts:https://apple.co/3KCyN3j
➡︎ Spotify: https://open.spotify.com/show/3F58Ez4lbIKQ6kMu2pfpIG

⚡️CHECK OUR PROGRAMS: https://ownitcoaching.com/programs/
⚡️BOOK: https://thepowerofownershipbook.com/

➡︎ linkedin.com/in/justin-roethlingshoefer
➡︎https://www.instagram.com/justinroeth/?hl=en

Own It

Success is different so own your different!

Send us a text

Episode Overview

In this eye-opening episode of The Own It Show, host Justin Roethlingshoefer exposes the truth behind popular blood testing methods and reveals why so many people are getting misled—and misdiagnosed—by at-home and serum tests.

After taking three different blood panels at the exact same time—a Rhythm at-home test, a standard serum panel like Function Health, InsideTracker, or 10X Health, and a cellular micronutrient panel—Justin discovered shocking inconsistencies that could have led to entirely different health decisions.

This episode is a masterclass in what real preventative health looks like. You’ll learn why at-home tests are unreliable, why serum tests only tell you what’s already broken, and how cellular micronutrient testing uncovers what your body truly needs to thrive. If you’ve ever wondered which test results to trust, this is the episode that could save you years of frustration, wasted money, and misguided “solutions.”

Episode Highlights

● Garbage In, Garbage Out – How at-home blood tests can give wildly inaccurate data that leads to poor decisions.
● The Serum Trap – Why standard lab panels only reveal what’s broken—and miss the root cause of dysfunction.
● The Cellular Advantage – How cellular micronutrient testing reveals what your body can actually use and where it’s deficient.
● The Vitamin D Shock – Justin’s results showed “deficient” in one test and “optimal” in another—learn why.
● The Costly Illusion – Why influencers and big health brands market incomplete testing to the masses.
● The Real Gold Standard – How pairing serum and cellular testing gives you the full picture for personalized, preventative health.

Action Steps

● Stop Guessing – Don’t rely on trendy at-home kits. Demand real data you can trust.
● Pair Your Testing – Use serum panels to detect what’s broken, and cellular panels to discover what’s missing.
● Personalize Supplementation – Never start a supplement without knowing if your cells can use it.
● Think Preventively – Don’t wait for symptoms. Be proactive before issues surface.
● Get Expert Guidance – Work with a practitioner who will interpret your data—not just send you a PDF.
● Own Your Health – Go to [ownittesting.com](https://ownittesting.com) and use code HEALTH2025 to get your cellular panel at cost.

➡︎ YouTube:https://www.youtube.com/@justinroethlingshoefer
➡︎ Apple Podcasts:https://apple.co/3KCyN3j
➡︎ Spotify: https://open.spotify.com/show/3F58Ez4lbIKQ6kMu2pfpIG

⚡️CHECK OUR PROGRAMS: https://ownitcoaching.com/programs/
⚡️BOOK: https://thepowerofownershipbook.com/

➡︎ linkedin.com/in/justin-roethlingshoefer
➡︎https://www.instagram.com/justinroeth/?hl=en

Own It

Success is different so own your different!

Send us a text

Episode Overview

In this energizing solo episode, host Justin Roethlingshoefer unpacks the magic behind Optimization Day—Own It’s immersive, in-person experience that catalyzes lasting change. Fresh off the latest Miami event, Justin shares why attendees left saying, “I’m seeing myself differently.” You’ll learn how identity, community, and precision work together to turn intention into transformation, and why getting in the room on December 11–12 (Miami) may be the permission you’ve been waiting to give yourself.

Episode Highlights

- Identity Is the Accelerator: Most people chase tactics before they upgrade who they believe they are. When identity shifts, habits follow.

- Community Multiplies Transformation: Proximity creates intimacy—being around the healthiest, wealthiest, kindest people normalizes greatness and locks in change.

- Precision Secures the Win: Stop guessing. Use data (VO₂ max, metabolic testing, HRV, DEXA, 3D heart mapping, full-body screenings) to target what actually moves the needle.

- From Distraction to Interruption: Trade busyness excuses for divine interruptions that lead to breakthrough.

- Borrowed Belief → Built Belief: Let the room lift you until your new identity takes root.

Action Steps

- Identity Reframe: Ask, “Who do I believe I am?” Then ask, “God, who do You say I am?” Write a present-tense identity statement and read it daily.

- Protect the Mornings: Schedule training, breathwork, or prayer before the day can steal it.

- Community Check: Get around people who make excellence normal. If you’re on the sidelines, say yes to Dec 11–12 in Miami.

- Measure What Matters: Book testing (VO₂, metabolic, DEXA, labs) and align training zones and recovery to your data.

- Choose, Don’t Chance: Growth is a decision—set one commitment you’ll execute this week that matches your identity.

===========================

Subscribe and Listen to the Own It Show HERE:

➡︎ YouTube:https://www.youtube.com/@justinroethlingshoefer

➡︎ Apple Podcasts:https://apple.co/3KCyN3j

➡︎ Spotify: https://open.spotify.com/show/3F58Ez4lbIKQ6kMu2pfpIG

===========================

Resources:

⚡️CHECK OUR PROGRAMS: https://ownitcoaching.com/programs/

⚡️BOOK: https://thepowerofownershipbook.com/

===========================

Connect with Justin Roethlingshoefer on Social Media:

➡︎ linkedin.com/in/justin-roethlingshoefer

➡︎ YouTube:https://www.youtube.com/@justinroethlingshoefer
➡︎ Apple Podcasts:https://apple.co/3KCyN3j
➡︎ Spotify: https://open.spotify.com/show/3F58Ez4lbIKQ6kMu2pfpIG

⚡️CHECK OUR PROGRAMS: https://ownitcoaching.com/programs/
⚡️BOOK: https://thepowerofownershipbook.com/

➡︎ linkedin.com/in/justin-roethlingshoefer
➡︎https://www.instagram.com/justinroeth/?hl=en

Own It

Success is different so own your different!

Send us a text

Episode Overview

In this inspiring episode of The Own It Show, host Justin Roethlingshoefer sits down with Josh Allen—entrepreneur, father, husband, and now DEKA race finisher—for a powerful, on-site conversation at the Palmer Event Center in Austin, Texas. This episode captures Josh’s transformational health journey: from high stress and poor habits to purpose-driven living, physical renewal, and emotional freedom. What started with a decision to take ownership of his health turned into a redefining of his identity—and a testimony of what happens when you stop procrastinating and choose to live differently.

Josh shares how he lost over 30 pounds, dropped visceral fat, improved HRV, deepened relationships, and became an example to his family—all while balancing a fast-paced life filled with travel, business, and family obligations. It’s a raw, honest look at how true transformation starts from the inside out.

Episode Highlights

● From 290 Pounds to Purpose – Josh shares how he shed weight and excuses by focusing on systems, not fads.
● The Power of Process – Learn how repeatable daily habits helped Josh get off the hamster wheel and build a sustainable lifestyle.
● Racing Through Resistance – Josh recounts how fear nearly kept him from the starting line—and what it felt like to cross the finish line in tears.
● Faith, Family, and Fitness – Why stewarding your health is the highest form of leadership for the people you love.
● From Fear to Freedom – How ballroom dancing, DEKA races, and ditching TV led to deeper connection in Josh’s marriage and home.
● The Real Win – How patience, community, and owning your journey leads to inevitable outcomes—and joy.

Action Steps

● Audit Your Life – Are you living in reaction mode or creating a repeatable process to thrive?
● Put a Race on the Calendar – Don’t just work out—train for something. Purpose fuels discipline.
● Change the Environment – From sleep upgrades to cold plunges, build your life to support your goals.
● Stop Procrastinating – Make the choice today. Don’t wait for the perfect time—it doesn’t exist.
● Involve Your Family – Your transformation is a gift to everyone around you. Invite them in.
● Commit Publicly – Like Josh, sign up for something that scares you. Accountability will carry you through.

➡︎ YouTube:https://www.youtube.com/@justinroethlingshoefer
➡︎ Apple Podcasts:https://apple.co/3KCyN3j
➡︎ Spotify: https://open.spotify.com/show/3F58Ez4lbIKQ6kMu2pfpIG

⚡️CHECK OUR PROGRAMS: https://ownitcoaching.com/programs/
⚡️BOOK: https://thepowerofownershipbook.com/

➡︎ linkedin.com/in/justin-roethlingshoefer
➡︎https://www.instagram.com/justinroeth/?hl=en

Own It

Success is different so own your different!

Send us a text

Keywords

health ownership, alcohol consumption, cannabis use, hallucinogenics, wellness, mood manipulation, recovery, nervous system, substance use, lifestyle change

Summary

In this episode, Justin Roethlingshoefer discusses the evolving landscape of substance use, particularly focusing on the decline in alcohol consumption and the rise of cannabis and hallucinogenic use. He emphasizes the importance of understanding the underlying health implications and the need for true healing rather than mere substitution. The conversation highlights the commercialization of mood regulation and offers practical steps for achieving genuine health ownership.

Takeaways

We are celebrating the wrong thing by normalizing sobriety.

Alcohol consumption is down, but substance use is up.

Daily cannabis use has exploded since 2008.

The wellness industry is masking deeper issues.

Sobriety is about capacity, not just the absence of alcohol.

Mood manipulation is prevalent in wellness products.

True healing requires addressing root causes.

Commercial interests profit from habit-forming rituals.

We need to seek genuine community, not just commodities.

Practical steps can lead to true health and recovery.

Titles

The Truth Behind Alcohol Consumption Trends

Substituting Alcohol: A Deeper Look

Sound bites

"Daily marijuana use now surpasses daily alcohol use."

"Better for you doesn't always equal benign."

"Sobriety is not the absence of a drink."

Chapters

00:00 Introduction to Health Ownership

01:01 The Shift in Alcohol Consumption

05:50 Substituting Alcohol: The Rise of Cannabis and Hallucinogenics

13:03 The Illusion of Wellness: Mood Manipulation and Commercialization

19:44 Practical Steps for True Healing and Recovery

➡︎ YouTube:https://www.youtube.com/@justinroethlingshoefer
➡︎ Apple Podcasts:https://apple.co/3KCyN3j
➡︎ Spotify: https://open.spotify.com/show/3F58Ez4lbIKQ6kMu2pfpIG

⚡️CHECK OUR PROGRAMS: https://ownitcoaching.com/programs/
⚡️BOOK: https://thepowerofownershipbook.com/

➡︎ linkedin.com/in/justin-roethlingshoefer
➡︎https://www.instagram.com/justinroeth/?hl=en

Own It

Success is different so own your different!

Send us a text

Keywords

health, business growth, entrepreneurship, coaching, personal development, perseverance, teamwork, culture, success, ownership

Summary

In this episode of the Own It Show, Justin Roethlingshoefer and his wife Elise reflect on their journey of building their health coaching business, Own It. They discuss their humble beginnings, the challenges they faced, and the growth they have achieved, including being recognized on the Inc 5000 list. The conversation emphasizes the importance of patience, perseverance, and a strong company culture, as well as the value of learning from failures and focusing on people. They share memorable moments from their journey and express gratitude for their team and clients, while looking forward to the future of their business.

Takeaways

The journey of building a business requires patience and perseverance.

Celebrating milestones is important for motivation and reflection.

Humble beginnings often lead to greater achievements.

Building a strong team culture is essential for success.

Learning from failures is a crucial part of growth.

Client relationships are key to business sustainability.

Quality and integrity should never be compromised.

People are at the heart of the business's success.

Vision and clarity are vital for future growth.

Gratitude for the journey and the people involved is essential.

Titles

From Humble Beginnings to Inc 5000

The Power of Perseverance in Business

Sound bites"I had to pay the dummy tax."

"It's all about people."

"The best is yet to come."

Chapters

00:00 Welcome and Introduction to the Journey

02:34 Celebrating Growth and Achievements

05:28 Reflecting on Humble Beginnings

08:43 The Evolution of the Own It Method

11:34 Memories and Milestones in Business

14:40 Building a Strong Team and Culture

17:26 Learning from Failures and Successes

20:36 The Importance of Client Relationships

23:11 Vision for the Future of Own It

26:22 Commitment to Quality and Integrity

29:12 The Power of People and Community

➡︎ YouTube:https://www.youtube.com/@justinroethlingshoefer
➡︎ Apple Podcasts:https://apple.co/3KCyN3j
➡︎ Spotify: https://open.spotify.com/show/3F58Ez4lbIKQ6kMu2pfpIG

⚡️CHECK OUR PROGRAMS: https://ownitcoaching.com/programs/
⚡️BOOK: https://thepowerofownershipbook.com/

➡︎ linkedin.com/in/justin-roethlingshoefer
➡︎https://www.instagram.com/justinroeth/?hl=en

Own It

Success is different so own your different!