One of my clients just had one of their best months ever in terms of cash collected …but when we pulled the numbers, their profit was down 40% compared to just four months earlier.

In Episode 178 of The Podiatry Business Podcast I want to walk you through what happened, why it’s more common than you think, and what you must do to avoid a busy clinic with not enough profits

By the end, you’ll know exactly why focusing on turnover alone is dangerous, what really drives profit in a podiatry clinic, and how a simple monthly P&L review can save you from nasty surprises.

"The Big Myth That A Smaller Podiatry Clinic Means Less Risk" is a conversation for podiatry clinic owners who don’t just want “more,” they want the right kind of more.

In this episode, I unpack why so many of us start a clinic with no real end goal, drift into a business we never consciously designed, and then feel disappointed when we finally hit our targets.

We’ll talk about starting with the end in mind – defining the income, lifestyle, and role you actually want – and why reaching a destination rarely changes how you feel inside.

I’ll dive into enjoying the journey of building a business, working on your mindset as much as your metrics, and why staying small doesn’t mean staying safe.

You’ll learn how to think about risk realistically, manage and mitigate it, and choose a clinic size that truly fits the life you want.

A game-changing discussion about the shift from traditional SEO to SEAI (Search Engine AI Integration) and why podiatry clinics must adapt now or risk becoming invisible to their ideal patients

"If you're still optimising your podiatry website for Google like it's 2019, you're already invisible to 60% of your potential patients. Here's why: your ideal patients aren't typing 'podiatrist near me' into Google anymore—they're asking ChatGPT, Claude, and Perplexity for recommendations. And if you're not showing up there, you don't exist." Episode 176 of the Podiatry Business Podcast ; Getting Found Online In The AI Age - A Podiatry Clinics Guide

Should you stock products in your podiatry clinic? It's a question every clinic owner faces when building toward that $50k+ monthly revenue goal. Today, we're breaking down the pros, cons, and strategic framework for adding retail revenue to your practice. We'll explore when products enhance patient outcomes and boost profits versus when they drain resources and distract from high-value clinical work. I'll share the decision framework I use with my coaching clients, real numbers to expect, and actionable steps to test product sales without the headaches.

Do you have associates working for you? Did you take on associates because thats what everyone else does? Could it be ruining your business? In Ep 174 of the Podiatry Business Podcast Lorcan discusses why in most cases having associates instead of employees is a fatal error and how to know if its ruining your business.

Has your Podiatry Clinics revenue hit a plateau despite working longer and squeezing in more patients. Ep 173 of the Podiatry Business Podcast explains why and how in install systems and resources in a way that scales the business and removes the bottlenecks in the clinic

"How long will it take to see a difference"....Its a question I hear all the time. In Ep 172 of The Podiatry Business Podcast I answer that questions and go through the early steps you need to consider to make this happen.

Are you wasting your cash on marketing that is full of leaks?

You might be running Facebook ads, Google campaigns, or sending email newsletters… but if those leads are slipping through the cracks, your marketing system isn’t doing its job.

I break down what digital plumbing actually means, how to know if yours is leaking, and what to do to fix it. If you're tired of pouring money into ads with little to show for it, this one’s for you. Let’s plug those holes and start turning clicks into bookings.