Today's podcast focuses on going the franchise or independent route. There are pros and cons to both and there is no right or wrong answer. Just depends on your personalty type.

Let's be honest. The hardest part of this business is actually getting a contract.In this episode, I am going to cover some methods on how to gain cleaning contracts. (paid and unpaid)

In today's session we discuss what is a System related to Business and why it is important for you to start to implement them, not only in your cleaning business, but any business that you have. As a business owner you should be working on the business not in the business. We also cover the questions you need to be asking yourself when implementing your systems.

Join me on the journey of implementing systems in your business. In today's segment we will cover:

1) What is SEO?

2) How Google determines page rank?

3)How are you found on the search engines?

4) Importance of short tail and long tail keywords?

5) Tools to use to search for keywords as well as examine SEO of website.

6) How to use short tail and long tail keywords to your advantage?

In today's topic, we will discuss why a CRM is the foundation to any customer interaction with any business. You will also learn the importance of a CRM when it comes to universal communication with your team and customers.

In today's episode, we discuss some lead generation methods and how you can use some metrics to determine the most effective way for your company.

Join me as I remind you of a practical tool in your office or home that you can utilize to gain the upper hand on the competition. What I am talking about ladies and gentleman is your telephone. In this episode, I dive into the dreaded task of cold calling!!!

I give you all the tips and tricks I've learned, such as handling rejection with rebuttals, or getting past the defensive wizard that is the gatekeeper of the business owner. I also give great examples of cold calls that will show how to use the proper rebuttal in any situation. If you follow K&M CLEANING & CONSULTING on Facebook, I will also share a copy of a great script that I have used, that you can personally tweak to fit your personality!!! To follow up, I will also share proper CRM techniques to use in conjunction with your cold calling to feed your email marketing efforts.

The value in this content is undeniable and I hope it brings you some type of value on your journey. If it does, be sure to follow the K&M CLEANING & CONSULTING page on FB, and be sure to subscribe to our Youtube channel, K&M CLEANING CREW LLC, where we provide great value and insight in the field of the Cleaning Business and beyond.

Focus: Starting with minimal equipment and still looking professional
Why it's important: Many aspiring entrepreneurs think they need a van, uniforms, and expensive tools to get started.
Key talking points:

• $500-or-less startup kits

• How to use your cell phone as a mobile office

• Where to find low-cost supplies

• How to present your service with pride, even with basic tools