Monday Sales Kickoff: Great selling isn’t about lowering your price—it’s about raising your value. Discover the difference between buyer interest and intent, and how this understanding can elevate your sales game. Gain insights into how recognizing and addressing customer pain points is crucial for establishing trust and creating proposals that resonate. Learn why timing is everything when presenting pricing and how the right questions can lead to solutions that match your customer's unique situation.

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People buy based on emotion and justify their decisions with logic. Join Mark as he welcomes back Lee Salz for a conversation on transforming your first meetings with clients from routine discovery calls into value-driven consultations. Hint: clients must leave the meeting having learned something beneficial!

The first meeting is the deal foundation. If it's weak, the deal is weak. Learn how your overarching objective in that first meeting is to pique interest enough that they want to continue interacting with you afterwards. Mark and Lee explore the power of emotion-driven questions to better align with the emotional basis of client decision-making. By transforming logical questions into emotive ones, you can gain a deeper understanding of your clients' challenges and motivations.

👤 About the Guest

Lee Salz is an award-winning keynote speaker, sales management strategist, and author. His newest book is ‘The First Meeting Differentiator.’

Visit http://www.FirstMeetingBook.com to sign up for the bonus!

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Monday Sales Kickoff: How to crush your 4th quarter goals. Mark reveals how you can meet or even exceed your annual targets by focusing on smaller deals and near-close opportunities. By dissecting the gap between your current and target numbers, you'll learn to see your pipeline in a new light and discover untapped opportunities that are well within your grasp.

Don't miss out on the chance to end the year on a high note and set the stage for a prosperous future.

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Selling isn’t about teaching customers something new, it’s about helping them believe they can move forward. Welcome Brent Adamson and Karl Schmidt of ‘The Challenger Sale’ and new book, ‘The Framemaking Sale,’ for a conversation on decision confidence. What if customers aren’t looking for new information—instead they’re drowning in it! What they want is clarity.

Because oftentimes, no decision is actually ‘no confidence.’ By rethinking traditional sales methods, you'll learn how to create high-quality, low-regret outcomes that redefine success in B2B transactions. Through powerful frameworks like Objectives, Tactics, Results (OTR), Brent and Karl guide listeners in empowering buyers to take charge of their situations, fostering a sense of agency and confidence.

👤 About the Guest

Brent Adamson is a researcher, presenter, and advisor to B2B commercial executives. Karl Schmidt is a corporate executive, strategy consultant, and research leader. Both are authors of ‘The Challenger Sale’ and ‘The Framemaking Sale.’

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Monday Sales Kickoff: How many times have you wished your prices were lower? Discover how to transform your approach to sales by confronting one of the most persistent challenges: price objections. Join Mark Hunter, as he dissects how to handle these objections with finesse. This episode equips you with strategies to truly understand your customer's critical needs, establish the urgency of their decisions, and ensure you're speaking with the real decision-makers. Think of it as peeling back layers of an onion to reveal the core issues, and aligning your solutions with what matters most to your clients. By doing so, you'll motivate timely purchasing decisions and underscore the true value of your offerings.

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Let’s talk balancing cutting-edge AI tools with timeless human interaction skills with our guest, Steve Radford of the UK. Learn why relying solely on technology can lead to missed opportunities in building genuine connections with clients. Discover how Steve's seven-step sales methodology can guide you to align perfectly with customer buying preferences.

Elevate your sales game with personalized customer communication that goes beyond listing features. Understand the necessity of transitioning quickly to advantages and personalizing benefits using the customer's own language. Mark and Steve underscore the critical role of follow-ups in refining your sales strategy for the future. This episode equips you with tactical insights to make every customer interaction count, ensuring no potential is left untapped.

👤 About the Guest

Steve Radford trains frontline sales teams to master conversational selling. He is the author of ‘How to Sell’. → Find it at this link.

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Monday Sales Kickoff: Your pipeline isn’t full, it’s clogged. Mark shares how to fix it and turn your sewer pipe into a water tap. Discover how aligning your Ideal Customer Profile (ICP), understanding buyer intent, and pinpointing the Moment of Decision (MOD) will help you engage potential clients at the perfect time.These strategies, when combined, lead to a sales pipeline that not only fills up, but truly delivers.

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Discovery Calls, LinkedIn, Sales Navigator, and the Future of Sales w/ Brad Pearse. By focusing on curiosity and problem-solving, salespeople can streamline their approach and improve effectiveness. Listen as guest Brad, and Mark, break down the complex world of sales into three essential components: identifying the client's problem, understanding your audience, and determining how you can help them achieve their goals.

They emphasize the importance of asking "why" during discovery calls to gain a deeper understanding of your clients' needs and position yourself as a problem-solver rather than just a seller.

Transform your LinkedIn profile from a static resume into a dynamic personal brand that resonates with informed buyers. Brad explores the potential of LinkedIn Sales Navigator and how strategic use of this tool can enhance your sales approach by providing vital buying signals and triggers.

👤 About the Guest

Brad Pearse helps B2B sales teams accelerate pipeline with LinkedIn. He’s the Founder and CEO of Simplified Sales.

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