The 90s are calling, and they want their phrase back. Total cost of ownership? That’s old news. Today, it’s all about the total benefit of ownership. Customers don’t buy because of cost. They buy because of the benefits.

Join Mark as he challenges the status quo and explores how to truly unlock the value of your offerings by aligning with what your customer actually values. Mark will break down how to translate product features into tangible customer benefits, measured in dollars and cents, to reveal the hidden potential for long-term value and profitability.

Many salespeople miss out on crucial insights by skirting around tough questions. Fear not, Mark is here to guide you through the art of asking the right questions at the right time. He’ll address the hesitancy that holds many back and emphasize the importance of understanding how your product or service fits into the bigger picture of your client's business. Learn how considering the downstream effects on customers and their clients can not only foster meaningful relationships but also ensure substantial progress through your sales pipeline.

👀 Read the BLOG for this episode here.

Olympic skier turned motivational speaker Vince Poscente unveils his captivating journey from the snowy slopes to sales success. Vince shares his insights into aligning the conscious and subconscious mind, which propelled him to Olympic heights in just four years. He draws us into the world of sales, challenging listeners to overcome self-sabotage by tapping into the exhilarating "emotional buzz" and fully "experientializing" their goals with all five senses.

Vince emphasizes the value of risk-taking and mental preparation. His unique approach to real estate and sales reveals how doing what others won’t can set you apart. This episode is packed with inspiration and practical advice, encouraging you to embrace chaos, take bold steps in your sales journey, and help others along the way.

👤 About the Guest

Vince Poscente is an Olympian and NYT best-selling author, as well as Keynote Speaker and Coach for growth-minded folks.

👀 Read the BLOG for this episode here!

Get ready to transform your sales approach with insightful questioning techniques that do more than scratch the surface. Mark will show you how to challenge both yourself and your customers to uncover the deeper needs and timing of their purchase decisions. Forget relying solely on online interactions; Mark will demonstrate the power of direct communication with decision-makers to truly grasp buyer intent.

By the end of the episode, you'll see the critical link between buyer relevance, your ideal customer profile, and the essence of buyer intent. Get equipped with effective strategies to boost your sales outcomes!

✏️You bet we read all your comments! Leave us a comment, rating or review.

Join Mark alongside the insightful Keith Ferrazzi, author of "Never Lead Alone," as they discuss the shifts to revolutionizing team collaboration and culture change in sales. Discover how adopting a team-first mindset and nurturing a culture of co-elevation leads to increases in performance. Mark and Keith explore the profound impact of culture change within teams as they cover three pivotal shifts and seven essential practices that can yield results in just three months.

In this episode, you’ll gain insights into moving from conflict avoidance to fostering open candor. Keith will share practical strategies for celebrating successes and sustaining team energy, such as monthly gratitude sessions. Don't miss out on these invaluable insights designed to foster a culture of ownership and collaboration.

👤 About the Guest

Keith Ferrazzi is a NYT best-selling author of ‘Never Eat Alone,’ and new book, ‘Never Lead Alone.’ He’s also a keynote speaker, coach, and founder of Ferrazzi Greenlight.

Our internal voice can often sabotage our confidence and success. Join Mark Hunter for a mindset shift! Discover how creating a list of 100 personal achievements can serve as a powerful reminder of your past accomplishments. Mark also shares on the importance of celebrating the success of others; this episode promises to reshape how you view challenges and triumphs alike.

This week, take small but meaningful steps towards your own success and create a supportive community that thrives on mutual achievement.

💡Leave us a rating or review on your favorite podcast app!

Master client engagement and outbound sales with special guest Chris Bussing, a seasoned sales expert with a wealth of experience from Google and Oracle. Listen in as Chris shares his compelling journey of transforming cold calls into warm relationships. Mark and Chris explore the art of thorough preparation and strategic research, understanding why clients might switch from competitors, and how aligning your pitch with their current initiatives can make all the difference. With an emphasis on intention, mindset, and tone, Chris explains how acknowledging objections rather than resisting them can turn a single connection into a career-defining opportunity.

Learn how reaching out to various personas, from C-level executives to end users, can strengthen messaging and improve follow-up strategies. Additionally, discover the power of momentum bias, using countdowns for psychological wins, and the value of thoughtful engagement on LinkedIn.

👤 About the Guest

Chris Bussing is the Founder of Tech Sales Accelerator with experience at Google and Oracle. Now Chris helps lift SDRs and and AEs to become overachievers.

Why do some soar while others stumble? Mark shares six practices that help any salesperson accomplish what they didn’t think was possible.

We are so mesmerized by people who are able to achieve greatness. We look at the end product, but what we don't see are the hundreds and thousands of little steps along the way that they did. Listen in for all six tips, and leave us a review on your favorite podcast app!

6 Key Things to Achieve the Impossible:

+Clarity of the Objective
+ Saying No to Everything Else in the Way
+ Breaking It into Small Pieces
+ Who Is Holding You Accountable?
+ Listen in for #5
+ Listen in for #6!

Emotional intelligence isn't just a buzzword; it's a game-changer in sales meetings. Sales expert Lee Salz joins Mark to challenge conventional sales wisdom and explain his transformative approach to first meetings. Forget the standard discovery mindset; Lee guides us toward a consultation mindset that promises meaningful value from the get-go. Mark and Lee discuss the critical need for providing insights and solutions that truly benefit the client, rather than just pushing products. Lee even shares his tip sheet on delivering meaningful value, urging sales professionals to rethink their engagement strategies.

Through personal stories and strategic insights, Mark and Lee highlight how empathy often outweighs technical prowess in building lasting business relationships. Tune in to discover how you can elevate your sales game with techniques that resonate emotionally and intellectually.

👤 About the Guest

Lee Salz is the author of new book ‘The First Meeting Differentiator,’ leader of one of the largest sales groups on LinkedIn, and an award-winning keynote speaker.

www.meaningfulvalue.com