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You’ve got just three to five seconds to capture a visitor’s attention on your website. Miss that window, and they’re gone! In this episode, I share why so many homepages, despite looking beautiful, act like fancy doormats that fail to convert. Using real-world examples, I break down the strategic elements every homepage needs, from clear navigation and compelling headlines to calls to action and social proof, to turn browsers into buyers. I also highlight common mistakes business owners make when aesthetics outweigh strategy and share a quick-check framework to ensure your homepage passes the three-second test!

02:14 – Real-life restaurant website mistakes and missed opportunities

05:51 – Identifying your homepage’s primary purpose for maximum impact

07:20 – Crafting clear navigation and messaging for your ideal customer

10:33 - Common homepage mistakes to avoid (and what to do instead)

15:54 – What you can do today to improve your homepage

Links & Resources:

• Watch this episode on YouTube
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode169

Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.

➡️ Take the quiz at savvyquiz.com

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

I’m all for data-driven decisions, but tracking every download and view? Hard pass. In this episode, I’m breaking down why digital product sellers and service providers don’t need to obsess over endless content stats and what to focus on instead to actually move the needle. We’ll explore the difference between vanity metrics and meaningful engagement, the handful of numbers I track (surprise: not subscriber count), and how simplifying led me to better sales. Plus, you’ll walk away with one simple action step to identify the only metric that matters most for your business right now. If you’re ready to ditch the spreadsheet overload and make real connections with your audience, this one’s for you!

00:42 – The real purpose your content serves if you’re selling digital products or services

03:33 – Key engagement metrics to track for digital sellers, and why quality beats quantity

06:38 – The truth behind vanity metrics and what actually grows your business

08:53 – A simple action step: Pick one engagement metric to track this month

Links & Resources:

• Watch this episode on YouTube
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode168

Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.

➡️ Take the quiz at savvyquiz.com

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Feeling drained from creating content for every single platform? In this episode, I’m sharing how I simplified my process by turning one “source” piece into multiple pieces of content that work across platforms like podcasts, YouTube, email, and social media. You’ll learn my behind-the-scenes workflow, mindset shifts around repurposing, and how I use AI tools like Claude to ethically reformat my own words without losing my voice. By the end, you’ll have a simple plan to repurpose your content with ease, save time, and serve your audience better everywhere you show up.

02:00 - What “source content” is, and how to choose yours

04:47 - The mindset shift: repurposing isn’t repetitive, it’s accessible

07:10 - My step-by-step workflow for repurposing content

10:32 - Using AI ethically to turn one piece of content into many

12:36 – Action steps: start small and add one new platform at a time

14:25 - Which AI tools I recommend using to repurpose your content

Links & Resources:

• AI Brand Voice Fix
• Watch this episode on YouTube
• Read the blog post version of this episode
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode167

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

AI for content creation can be a total game-changer, but only if you’re using it the right way. In this episode, I’m sharing my exact process for using AI to save time without losing your unique voice or expertise. You’ll learn how to choose the right AI tools, set up “project-based AI” to streamline your workflow, and create a brand voice guide that keeps your content sounding authentically you. Plus, I’m revealing my favorite trick for getting more natural results from AI.

Want to create your own AI brand voice guide? Grab my AI Brand Voice Fix to make sure your AI-generated content sounds EXACTLY like you!

00:25 – Why most people end up with generic, AI-generated content

02:00 - Choosing the right AI tool for brainstorming, writing, and research

04:15 - Feeding AI the right project knowledge for better results

07:11 - How to train AI to capture your true voice and expertise

11:25 - Action steps to take today to use AI for content creation (and get great results!)

Links & Resources:

• AI Brand Voice Fix
• Episode 165, Overwhelm-Free Content Batching That Actually Works
• Watch this episode on YouTube
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode166

Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.

➡️ Take the quiz at savvyquiz.com

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

A sales slump can send any business owner into panic mode - rushing to upload new products, slash prices, or overhaul their marketing, only to regret it later. In this episode, I’m sharing the real cost of those knee-jerk reactions and how to shift from fear-based decisions to a calm, strategic CEO mindset. You’ll learn how to recognize the triggers that spark panic, avoid common mistakes that waste time and money, and create a simple “panic prevention plan” to help you pause, assess, and make confident decisions that truly move your business forward.

00:37 - Panic-driven decisions: why they happen and what they cost

02:15 - An example of a time I made a panic-driven decision in my business

04:55 - Common panic reactions that hurt your business long term

08:06 - The power of pressing pause and switching to a CEO mindset

13:13 - Creating your personal panic prevention plan

Links & Resources:

• NEW: Watch this episode on YouTube
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode164

Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.

➡️ Take the quiz at savvyquiz.com

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Have you ever poured your heart into cranking out product after product, only to watch your sales drop instead of soar? I’ve been there, and it turns out, I was stuck in what I call “creator mode.” In this episode, I’m sharing how I learned (the hard way) that sometimes what your business really needs isn’t another new thing to sell, but for you to step up and put on your CEO hat! Trust me, getting out of my comfort zone as a creator and actually leading my business has made all the difference, and I’m breaking down exactly why.

We’ll dive into what creator mode really looks like for digital product sellers. Think dreaming up new ideas, designing, tweaking, and all the fun stuff we love. But then there’s CEO mode, which, let’s be honest, probably feels a lot less exciting: reviewing data, analyzing your numbers, and making strategic decisions that actually move your business forward. I’ll talk you through the big mindset shift I had to make, and why hustling in creator mode without direction can leave you feeling burned out and discouraged, even if you’re busy every single day.

Most importantly, I’ll walk you through the practical systems I use now, like my monthly CEO days and simple time blocking tricks, to make sure I’m not just creating into the void. You’ll hear why both roles matter, how to balance them, and some gentle but firm encouragement to look at your own calendar. If you haven’t given yourself CEO time lately, this is your nudge to finally make it happen. Your business, and your sanity, will thank you!

00:18 – The danger of staying stuck in creator mode
01:42 – What creator mode actually looks like
03:18 – Why CEO mode matters for business growth
06:21 – How I use time blocking for CEO and creator tasks
08:40 – Simple steps to start your monthly and weekly CEO habit

Links & Resources:

• Episode 161, I Said Yes When My Gut Said No
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode163

Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.

➡️ Take the quiz at savvyquiz.com

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

I've been watching everyone panic about switching email platforms lately - Flodesk ending flat rate pricing, Kit raising prices, Mailerlite making changes. But here's what's making me cringe: almost every post I see is driven by one thing - price. And as someone who's switched platforms 5+ times (embarrassing, I know), I had to share why not the way you should be making this decision.

Your email platform is one of the most important pieces of your business. Before you jump ship to save a few bucks, there are hidden costs and better alternatives you need to consider. Instead of chasing the cheapest option, I'm sharing what actually matters and how to invest that switching energy into better email marketing results.

02:00 - The email platform price increase drama everyone's talking about

03:15 - Hidden costs of switching that no one mentions

04:30 - My embarrassing platform-switching confession

05:15 - What actually matters when choosing an email platform

06:30 - Smart alternatives to switching platforms

08:00 - My 90-day cold subscriber automation that saves money

Links & Resources:

• The Savvy Seller Collective
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• Rate & review The Savvy Seller on Apple Podcasts

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

This summer I found myself racing toward burnout, and it made me stop and ask, “What if I slowed down instead of keeping up this crazy pace?” That question led me to what I call minimum viable marketing, focusing only on the few essentials that truly move your business forward and giving yourself permission to let go of the rest during busy seasons. In this episode, I’m sharing what that looks like in my own business, why I’m taking September off from podcasting, and how you can create a plan that keeps your business sustainable without burning yourself out.

01:28 - Recognizing the signs of burnout and why slowing down is actually smart business

03:00 - What “minimum viable marketing” really means and how to identify the essentials that move your business forward

05:25 - The difference between scaling back vs. needing a true break and my plan for September

07:40 - Tools and strategies for sustaining minimum viable marketing

09:23 - Giving yourself permission to step back and why it’s smart for long-term business health

Links & Resources:

• The Savvy Seller Collective
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode162

Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.

➡️ Take the quiz at savvyquiz.com

Check out my Everything Page at https://kristendoyle.co/everything