In episode 473, host Matt Jones sits down with Sean Samson, dialing in from Cleveland, Ohio, for the third and final part of their enlightening series. Today, they’re diving deep into the powerful world of service agreements—why they matter, how you can sell them effectively, and the massive opportunity they represent for electricians, plumbers, and other reactive-service businesses looking to build recurring revenue.

Matt and Sean break down the nuts and bolts of what a service agreement actually is, outlining the differences between commercial, industrial, and residential sectors, and sharing real-world tactics for turning a standard job into a long-term client relationship. From the importance of having a solid sales process, to insightful tips on targeting the right demographics, and how technology plays a key role in making service agreements work, this conversation is packed with actionable advice for business owners wanting to grow sustainably.

Timestamps:
00:00 "How to Sell Service Agreements"
06:12 NFPA Standards for Service Agreements
09:36 Residential Maintenance Membership Benefits
11:45 Selling Through Fear of Loss
15:01 Seasonal Maintenance Tips
16:53 Targeting High-Value Service Customers
22:14 "Technology Needed for Service Agreements"
24:45 Sean's Show Notes and Episodes

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In this episode, host Matt Jones is once again joined by Sean Samson for the second part of their insightful series. If you missed the first installment where Sean shared the ten reasons your service and maintenance business will never grow, be sure to catch up, because today’s conversation builds on those foundational ideas.



Timestamps
00:00 Service Sales Process Benefits
04:34 "Scaling Requires Systems"
08:30 "Tracking Sales Process Metrics"
13:10 Sales Systems Enable Scalable Growth
14:09 Onboarding Requires Role Transition
20:09 "Discovery: Key to Problem-Solving"
23:44 "Process Guides Safe Problem Solving"
26:42 Job Walk and Verification Process
28:11 Outdated Residential Business Model
32:43 "Service Agreements & Recurring Revenue"

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In Episode 471, host Matt Jones chats with Sean Samson, founder of Sean Samson Training to dig deep into the world of service and maintenance agreements for contractors. Sean shares his journey from an electrical service agreement sales rookie to training contractors around the globe, helping them transform transactional businesses into predictable, recurring revenue powerhouses.

⏱️Timestamps:
00:00 "Maximizing Lifetime Value in Marketing"
06:31 "Five Reasons People Don’t Buy"
07:16 "Optimizing Sales & Service Processes"
11:36 "Scaling Business Growth Strategically"
16:18 B2B to Residential Transition Challenges
19:39 "Improving Service Through Proactive Leadership"
21:40 "Undervaluing Service Expertise Hurts Business"
25:07 Clients vs. Customers in Contracting
28:48 "Trust Built on Intimacy"
32:20 "Transactional Revenue Lacks Excitement"
35:36 "Contractors as Sales Organizations"
41:22 Compounding Revenue Drives Business Success
43:02 "Importance of Trained Salespeople"
45:45 "Tech Selling vs Doing"
50:00 "Contracting Growth Challenges Unveiled"

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

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In episode 470, host Matt Jones is joined by Ben Hansen from Profit Doctor for a straight-shooting conversation about what truly drives profitability in trade businesses. Broadcasting from Austin, Texas, Ben brings a wealth of experience working with business owners across the globe, breaking down how revenue and profit don’t always go hand-in-hand, and why so many businesses look healthy on paper but struggle to see any real financial reward.

⏱️Timestamps:
00:00 "Marketing Budget Essential for Growth"
04:07 "Misaligned Resource Allocation in Business"
09:02 Revenue Focus vs. Profitability Awareness
13:43 Profit Focus for Business Success
16:00 "Financial Clarity for Tradespeople"
19:51 Streamlining Cost Analysis
23:49 Profit-Focused Service Shift
26:46 Lacking Practical Financial Guidance
28:30 Misaligned Business Growth Strategies
32:54 "Unprofitable Clients Hinder Growth"
35:10 Cut Losses to Boost Success
39:02 Streamline Focus for Better Conversion
43:02 "Focus on Customer Lifetime Value"
45:51 Optimize for Ideal Clients
47:58 Targeting Diverse Customer Needs
53:32 Focus on Core Strengths
55:22 Self-Taught Financial Empowerment

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

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With years of experience helping businesses in the trades sector, Jason shares how CEO Warrior guides business owners, from technicians just starting out, to established pros, through the often-daunting world of financial clarity and pricing. Matt and Jason unpack practical strategies for setting realistic budgets, analyzing your P&L, overcoming marketing and conversion obstacles, and planning for growth without losing your footing.

⏱️ Timestamps:
00:00 CEO Warrior's 10-Year Milestone
06:05 Profitability Mindset in Business
08:56 Budget as Road Map Strategy
12:10 Breaking Down Big Goals
13:00 Improving Conversion Without More Ads
17:05 "Engagement Beyond the Initial Service"
20:37 Chart of Accounts: Four Key Buckets
25:00 "P&L and Balance Sheet Setup"
28:28 Accounting for Loan Payments Insight
29:30 "Profit First Methodology Insights"
32:18 "Annual Budget Tracking Process"
38:28 Seasonal HVAC and Service Strategy
39:59 Seasonal HVAC Offer Strategies
42:19 Overlooked Opportunities in Business Growth
45:33 Open CEO Warrior Event Invitation

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

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In episode 468, Matt Jones is joined by Matt Pohl, an entrepreneur hailing from just north of Denver, Colorado, with a wealth of real-world experience in transforming small businesses. Together, they dive into the incredible journey of taking a welding company from $900k to $4 million in just two years. Pohl shares his unique background, working alongside his wife, acquiring businesses rather than starting them from scratch, and applying a proven methodology to triple business value and achieve a 10x increase before selling.

⏱️Timestamps:
00:00 Business Transformation and Organizational Rewilding
06:02 "Retirement Sparks Welding Business Sale"
10:01 Overestimated Workforce Challenges Trades
13:25 Rebranding to Commercial Welding LLC
16:20 Denver Welding Market Overview
19:44 Employee Numbers Drive Business Complexity
21:24 "Building Business Resilience and Structure"
26:55 Evolving Strategies for Business Growth
28:33 "Lighten Your Burden"
31:13 Navigating Growth Challenges
35:35 Determine Business Stage with FTEs
39:28 "Awareness of Personal Growth Potential"
41:25 From Process to Profit Focus
46:08 Adaptability in Business Leadership
49:52 Guiding Success Through Adaptation
51:32 Transitioning from Owner to Enterprise Focus

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

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Welcome back to The Site Shed! In this episode, Matt Jones sits down with marketing maverick John Dwyer for a lively and insightful conversation that dives deep into the world of direct response marketing, particularly for tradies and small business owners.

John, whose career spans decades of helping businesses stand out, breaks down the crucial differences between traditional brand-focused marketing and the results-driven approach of direct response. The two discuss why most tradies excel at their craft but often struggle with the skills to actually grow their business, juggling everything from vanity metrics on social media to the challenges of generating real, qualified leads.

⏱️Timestamps:
00:00 Balancing Brand Building and Profit
03:51 "Tradies' Marketing Challenges"
07:46 "McDonald's, Parenting, and Incentives"
12:55 "Bali Trip: Nightly Fee Only"
15:09 Lead Conversion Challenges
19:05 Excessive Leads Hinder Marketing Efforts
23:15 "Matt Fences' Facebook Ad Insight"
26:44 Exclusive Coaching Requirements Revealed

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

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In Episode 466 of The Site Shed, host Matt Jones sits down with Logan Turley, a marketing and content creation expert with an impressive background at Disney and GoPro, to tackle one of the trades industry's most important and often-overlooked topics: how tradies and contractors can use simple, authentic content to position themselves as true experts.


⏳Timestamps:
00:00 "Establishing Expertise Through Content"
05:28 "Training Network for Content Creators"
09:05 Gen Z, Millennials Prefer Authenticity
11:19 "Content to Convert Leads Effectively"
14:36 Content's Role in Brand Credibility
17:30 Leverage Social Algorithms for Visibility
19:15 "Pre-Qualifying Leads Through Content"
23:42 "Defined Processes Boost Client Trust"
26:31 Multimedia Marketing for Client Engagement
30:07 Showcase Brand Story Authentically
34:46 Evergreen Content Explained
35:24 "Leverage Video for Common FAQs"
40:57 Social Media Brand Perception Insights
42:22 "Turning Mistakes into Content"
48:30 Simple, Effective Phone Contet Tips
50:00 AI Simplifies Video Content Creation
53:36 Proper Lighting for Filming
56:04 "Seize Your Content Opportunity"
58:55 Future Tech and Content Evolution

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

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• Facebook: The Site Shed
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