In Episode 466 of The Site Shed, host Matt Jones sits down with Logan Turley, a marketing and content creation expert with an impressive background at Disney and GoPro, to tackle one of the trades industry's most important and often-overlooked topics: how tradies and contractors can use simple, authentic content to position themselves as true experts.


⏳Timestamps:
00:00 "Establishing Expertise Through Content"
05:28 "Training Network for Content Creators"
09:05 Gen Z, Millennials Prefer Authenticity
11:19 "Content to Convert Leads Effectively"
14:36 Content's Role in Brand Credibility
17:30 Leverage Social Algorithms for Visibility
19:15 "Pre-Qualifying Leads Through Content"
23:42 "Defined Processes Boost Client Trust"
26:31 Multimedia Marketing for Client Engagement
30:07 Showcase Brand Story Authentically
34:46 Evergreen Content Explained
35:24 "Leverage Video for Common FAQs"
40:57 Social Media Brand Perception Insights
42:22 "Turning Mistakes into Content"
48:30 Simple, Effective Phone Contet Tips
50:00 AI Simplifies Video Content Creation
53:36 Proper Lighting for Filming
56:04 "Seize Your Content Opportunity"
58:55 Future Tech and Content Evolution

Get FREE marketing insights for your business when you complete the Opportunity Scorecard - https://go.tradiewebguys.com.au/

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

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In Episode 465 of The Site Shed, Michael O'Sullivan talks about Why Health Gets Overlooked When Life Gets Busy and How You Can Hack Your Brain for Better Focus.

Matt and Michael get real about the everyday challenges tradies face: juggling family, business, and health, and discuss the habits and mindset shifts needed to boost productivity and maintain peak performance both on and off the job. Michael shares his own journey from growing up with a tradie dad and struggling with weight, to working alongside some of Australia’s top men’s health experts.

⏳ Timestamps:
00:00 Boosting Productivity and Energy
05:07 Cultivating Healthy Habits
08:52 "Creating Change Through Habits"
12:25 "Importance of Diverse Perspectives"
15:06 "Optimize Tomorrow: Evening Prep & Sleep"
17:23 Optimize Sleep with Simple Habits
22:11 Boosting Men's Health: Muscle & Morning Routine
25:27 "Breaking Coffee Habits"
29:34 Foundation First: Health & Hormones
30:36 Rethink Blood Work: Advanced Testing
35:16 "Importance of Morning Outdoor Exposure"
38:33 Organic Supplements & Routine Simplification
41:21 Optimize Carbs and Nutrition Timing
44:40 Efficient Protein-Rich Breakfast & Lunch
49:25 Metabolism Boost and Caloric Deficit Strategy
51:10 "Health as Key to Fulfillment"
54:05 Investor's Key Question: Hobbies?

Get FREE marketing insights for your business when you complete the Opportunity Scorecard - https://go.tradiewebguys.com.au/

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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In today’s episode, Matt is joined by Skye, an ADHD strategist and business owner, for a candid and practical conversation about managing ADHD in the trades and business space. Drawing from both professional experience and her own ADHD diagnosis during her PhD, Skye shines a light on executive functioning challenges, how late diagnoses are becoming more common, and why so many successful entrepreneurs seem to be wired this way.

Listen to the audio version of this podcast at https://tradie.wiki/listen

From stories about business leaders discovering their ADHD “superpowers” to breaking down the symptoms and science behind attention differences, this episode covers it all. Skye shares concrete strategies, from focus formulas to energy management, and answers big questions about diagnosis, the role of dopamine, and how to build business systems that actually work for your brain.

⏱️ Timestamps:
00:00 ADHD and Business Success
05:12 Evolving ADHD Understanding
08:16 ADHD and Motivation Challenges
12:34 Working Memory and Timeliness Challenges
14:48 "Identifying Executive Function Struggles"
17:50 Prioritize Mental Tasks Urgently
20:15 Focus on Urgent Priorities
25:42 Quick Motivation and Task Start
29:39 Time Management and Phone Pacing
30:29 Pomodoro Technique Insights
35:26 Rising Adult Anxiety and Depression
37:18 ADHD Management Without Medication
41:30 Dopamine Deficiency in Modern Life
44:04 Enhancing Engagement at Home
47:29 ADHD: Productivity vs. Social Costs
52:00 ADHD: A Trade Business Superpower

Get FREE marketing insights for your business when you complete the Opportunity Scorecard - https://go.tradiewebguys.com.au/

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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Most tradies don’t realise how much their business name is holding them back.

After working with hundreds of trade businesses, I can confidently say:
The wrong name can slow your growth, confuse your customers, and make you harder to find online.

In Episode 463 of The Site Shed, I’ll show you the biggest naming mistakes tradies make and how to fix them.

⏱️Timestamps:

00:00 "Business Naming: A Global Guide"

04:08 Searchable Business Naming Tips

10:17 Secure Local Domain Names

11:28 Avoid Clichés in Business Naming

15:14 Check Business Name Availability

21:01 "Register and Launch Resources"

21:52 "Trady Wiki Pod Info"

🔧 Avoid these mistakes:
❌ Using generic or forgettable names
❌ Choosing a name that’s hard to spell or pronounce
❌ Ignoring SEO and visibility when naming
❌ Making it all about you, not your customers

✅ Learn what makes a name memorable, search-friendly, and scalable
✅ Hear real-world examples from tradie businesses who got it right

If you’re just starting out or thinking about rebranding, don’t skip this.

Want a checklist to ensure you don't miss any of these crucial steps? Head to https://tradie.wiki/pod to join our FREE community to access 40+ guides and checklists to help you grow your business.

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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In this episode, host Matt Jones is joined once again by Chris Koch to deep dive into company culture, recruitment, and building high-performing teams in the trades. Drawing from his experience with BDR and a recent read of Simon Sinek’s “Start with Why,” Chris shares why getting back to the basics—knowing your company’s mission, vision, and values—forms the bedrock of attracting and retaining top talent.

⏱️ Timestamps:
00:00 "Readiness Unlocks Effective Learning"
05:10 "Becoming the Employer of Choice"
06:56 "Cultivating Positive Work Culture"
12:35 Effective Team Communication Goals
14:02 Aligning Incentives and Communication Strategies
17:56 Hiring and Managing Expectations
20:47 EOS Management Structure Revamp
25:01 Streamlining for Efficient Growth
27:55 Fostering Growth Through Trust
32:01 Balancing Culture and Productivity
34:08 Challenging Hiring Process Benefits
38:57 "Defining Roles Boosts Hiring Success"
41:35 Leveraging Team Networks for Recruitment
44:20 Effort Matters in Hiring Process
48:40 "Seeking Committed Business Partners"

Takeaways:

• Why “Start With Why” is more than a book title—and how it inspires staff at every level
• Culture as your #1 recruitment tool: how top firms make the team do the hiring for them
• Practical hiring hacks to avoid costly mis-hires (plus the monthly ritual that keeps your culture on point)

Matt and Chris unpack real-world strategies for becoming the “employer of choice,” from performance-based incentives to intentional hiring processes that go way beyond checking boxes. They discuss the power of clear communication, the importance of one-on-one meetings, and how a strong organizational culture turns team members into your company’s best recruiters. Plus, they offer actionable tips on structuring interviews, keeping staff engaged, and the often-overlooked value of social gatherings and regular check-ins.

Get FREE marketing insights for your business when you complete the Opportunity Scorecard - https://go.tradiewebguys.com.au/

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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In this episode, host Matt Jones sits down with Jeff Armstrong from Cultivate Advisors—a seasoned entrepreneur and expert in helping business owners unlock the true value of their companies. Building on conversations from previous episodes about buying and selling trade businesses, Matt and Jeff dig deep into what it really takes to prepare your business to be an attractive, saleable asset.

⏱️ Timestamps:
00:00 Trade Business Mergers & Sales Insights
05:04 Business Owners' Ownership Transfer Blind Spot
08:17 "Business Exit Strategy Insights"
12:05 Business Health Score Evaluation
15:11 "Evaluating Enterprise Value"
18:51 Owner Dependency in Business Operations
22:21 "Exit Planning Methodology Overview"
24:19 "Measuring Success Beyond Financial Metrics"
29:32 Transitioning to Paid Marketing Strategies
32:47 Business Evaluation and Future Planning
34:10 Customized Growth Strategy Blueprint
37:31 Discussing Business Exits and Value

Takeaways:

• Why 70% of trade businesses never sell—and how to avoid being one of them
• What “enterprise value” actually means for tradies, and why it matters
• The top blind spots that keep owners stuck as the main cog in the machine
• How to turn your business into a cash cow OR sale-ready asset

Jeff shares powerful insights into the concept of “enterprise value,” explaining why most business owners mistakenly view their companies as just income producers rather than valuable, transferable assets. The conversation explores common blind spots, key value drivers like owner dependency and financial clarity, and practical steps you can take—even if you’re not planning to sell right away—to build a business that runs without you and stands out to buyers or investors.

Get FREE marketing insights for your business when you complete the Opportunity Scorecard - https://go.tradiewebguys.com.au/

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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In this episode, host Matt Jones is joined by a familiar face—John, the CEO of Rooter Hero from Los Angeles. It’s been nearly six years since John last appeared on the show, and a lot has changed in that time. Together, Matt and John take a deep dive into the incredible growth journey of Rooter Hero, which has more than doubled in size since 2019, now boasting over 500 employees and 440 vehicles on the road.

Timestamps:

00:00 Company Doubles in Size
03:24 Futuristic Business Strategy Planning
08:53 Consolidating Units Challenges Backend
10:29 Learning Business Expansion Strategies
15:48 AI Integration in Business Operations
18:19 AI Streamlines Job Applicant Screening
22:26 Promoting Trade Careers Over Tech
25:48 Maximizing Maintenance for Business Growth
29:29 Commercial vs. Residential Tech Differences
32:46 Future Business Expansion Possibility
33:57 Expanding Beyond California

Takeaways:

• The #1 mindset shift you need before attempting big growth
• How quarterly strategy, EOS/Traction, and external coaches help manage a massive team
• Real-world ways AI & automation are transforming hiring, onboarding, and daily ops

You'll get an inside look at how John leads a rapidly scaling business, the evolution of his role as CEO, and the challenges of executing change at scale. The conversation covers everything from the impact of technology and AI in streamlining operations, to the importance of structured planning and the influence of operating systems like Gino Wickman’s EOS.

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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In this episode, host Matt welcomes Cam Bishop from Raincatcher.com for the second part of the mini-series, "Selling Smart: How Trade-Based Businesses Can Build and Sell a Profitable Business." If you missed the first part, make sure to check it out for insights into the five critical mistakes that can ruin your business sale.

⏱️ Timestamps:
00:00 "Life After Selling a Business"
05:06 Skiing Without Purpose: A Job?
09:14 "Criteria for Family Business Success"
12:27 "Rethinking Business Strategies"
15:20 When to Sell Your Business
18:02 "Determining the Right Time to Sell"
23:20 Navigating Business Exit Conversations
26:59 "Choosing Buyer Beyond Highest Bid"
31:22 Buy-Sell Agreement Importance
34:24 Generational Business Strategy Success
36:06 Strategic Business Sale Timing
39:03 Send Questions for Future Answers

Takeaways:

• Why the perfect time to sell is often personal, not just financial
• Essential steps to prepare your business years before you exit
• How legacy, employee loyalty, and family complicate the sale

Cam also shares stories about legacy, succession planning, and the emotional realities owners face after the sale, offering practical advice on how to approach exit planning proactively—rather than reactively—and avoid common pitfalls. Whether you're thinking about selling now or ten years down the road, this episode is packed with valuable perspective and actionable steps to help you plan for a successful and meaningful business transition.

Get FREE marketing insights for your business when you complete the Opportunity Scorecard - https://go.tradiewebguys.com.au/

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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