In Episode 466 of The Site Shed, host Matt Jones sits down with Logan Turley, a marketing and content creation expert with an impressive background at Disney and GoPro, to tackle one of the trades industry's most important and often-overlooked topics: how tradies and contractors can use simple, authentic content to position themselves as true experts.


⏳Timestamps:
00:00 "Establishing Expertise Through Content"
05:28 "Training Network for Content Creators"
09:05 Gen Z, Millennials Prefer Authenticity
11:19 "Content to Convert Leads Effectively"
14:36 Content's Role in Brand Credibility
17:30 Leverage Social Algorithms for Visibility
19:15 "Pre-Qualifying Leads Through Content"
23:42 "Defined Processes Boost Client Trust"
26:31 Multimedia Marketing for Client Engagement
30:07 Showcase Brand Story Authentically
34:46 Evergreen Content Explained
35:24 "Leverage Video for Common FAQs"
40:57 Social Media Brand Perception Insights
42:22 "Turning Mistakes into Content"
48:30 Simple, Effective Phone Contet Tips
50:00 AI Simplifies Video Content Creation
53:36 Proper Lighting for Filming
56:04 "Seize Your Content Opportunity"
58:55 Future Tech and Content Evolution

Get FREE marketing insights for your business when you complete the Opportunity Scorecard - https://go.tradiewebguys.com.au/

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

• Google
• Facebook
• Spotify/Apple

In Episode 465 of The Site Shed, Michael O'Sullivan talks about Why Health Gets Overlooked When Life Gets Busy and How You Can Hack Your Brain for Better Focus.

Matt and Michael get real about the everyday challenges tradies face: juggling family, business, and health, and discuss the habits and mindset shifts needed to boost productivity and maintain peak performance both on and off the job. Michael shares his own journey from growing up with a tradie dad and struggling with weight, to working alongside some of Australia’s top men’s health experts.

⏳ Timestamps:
00:00 Boosting Productivity and Energy
05:07 Cultivating Healthy Habits
08:52 "Creating Change Through Habits"
12:25 "Importance of Diverse Perspectives"
15:06 "Optimize Tomorrow: Evening Prep & Sleep"
17:23 Optimize Sleep with Simple Habits
22:11 Boosting Men's Health: Muscle & Morning Routine
25:27 "Breaking Coffee Habits"
29:34 Foundation First: Health & Hormones
30:36 Rethink Blood Work: Advanced Testing
35:16 "Importance of Morning Outdoor Exposure"
38:33 Organic Supplements & Routine Simplification
41:21 Optimize Carbs and Nutrition Timing
44:40 Efficient Protein-Rich Breakfast & Lunch
49:25 Metabolism Boost and Caloric Deficit Strategy
51:10 "Health as Key to Fulfillment"
54:05 Investor's Key Question: Hobbies?

Get FREE marketing insights for your business when you complete the Opportunity Scorecard - https://go.tradiewebguys.com.au/

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

• Google
• Facebook
• Spotify/Apple

In today’s episode, Matt is joined by Skye, an ADHD strategist and business owner, for a candid and practical conversation about managing ADHD in the trades and business space. Drawing from both professional experience and her own ADHD diagnosis during her PhD, Skye shines a light on executive functioning challenges, how late diagnoses are becoming more common, and why so many successful entrepreneurs seem to be wired this way.

Listen to the audio version of this podcast at https://tradie.wiki/listen

From stories about business leaders discovering their ADHD “superpowers” to breaking down the symptoms and science behind attention differences, this episode covers it all. Skye shares concrete strategies, from focus formulas to energy management, and answers big questions about diagnosis, the role of dopamine, and how to build business systems that actually work for your brain.

⏱️ Timestamps:
00:00 ADHD and Business Success
05:12 Evolving ADHD Understanding
08:16 ADHD and Motivation Challenges
12:34 Working Memory and Timeliness Challenges
14:48 "Identifying Executive Function Struggles"
17:50 Prioritize Mental Tasks Urgently
20:15 Focus on Urgent Priorities
25:42 Quick Motivation and Task Start
29:39 Time Management and Phone Pacing
30:29 Pomodoro Technique Insights
35:26 Rising Adult Anxiety and Depression
37:18 ADHD Management Without Medication
41:30 Dopamine Deficiency in Modern Life
44:04 Enhancing Engagement at Home
47:29 ADHD: Productivity vs. Social Costs
52:00 ADHD: A Trade Business Superpower

Get FREE marketing insights for your business when you complete the Opportunity Scorecard - https://go.tradiewebguys.com.au/

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

• Google
• Facebook
• Spotify/Apple