This week, Matt Jones shares a powerful case study of a roofing business that unlocked consistent $200K months using simple but effective systems.

If your business is stuck in subcontractor mode or struggling to scale because of inconsistent revenue, this episode will show you what’s possible—and how to get there.

Listen to this episode here: https://tradie.wiki/listen

==== TIMESTAMPS ====
00:00 Boosting Business Control & Growth
03:32 Optimizing Lead Follow-Up Calls
09:34 Consistent Growth through Job Closures
11:56 Unlocking Success Through Simple Changes
13:51 "Trading Insights with Matt"

🔍 What You’ll Learn:
– How consistent lead flow changed everything
– Why 80+ weekly follow-up calls drive conversions
– The game-changing move to on-site quoting
– The impact of a defined sales process
– How to plan team growth with confidence

Matt walks through the exact framework that helped this client scale from chaos to consistency in just a few weeks—and how you can apply the same principles.

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

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• Facebook
• Spotify/Apple

This week, Matt Jones shares a powerful case study of a roofing business that unlocked consistent $200K months using simple but effective systems.

If your business is stuck in subcontractor mode or struggling to scale because of inconsistent revenue, this episode will show you what’s possible—and how to get there.

Watch this episode here: https://youtu.be/T0IQn7-b1uA

==== TIMESTAMPS ====
00:00 Boosting Business Control & Growth
03:32 Optimizing Lead Follow-Up Calls
09:34 Consistent Growth through Job Closures
11:56 Unlocking Success Through Simple Changes
13:51 "Trading Insights with Matt"

🔍 What You’ll Learn:
– How consistent lead flow changed everything
– Why 80+ weekly follow-up calls drive conversions
– The game-changing move to on-site quoting
– The impact of a defined sales process
– How to plan team growth with confidence

Matt walks through the exact framework that helped this client scale from chaos to consistency in just a few weeks—and how you can apply the same principles.

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

• Google
• Facebook
• Spotify/Apple

In this conversation, Matt Jones and Crystal Williams delve into the multifaceted world of branding, emphasizing that branding extends far beyond just logos. They discuss the importance of building a brand identity that resonates with customers, the need for patience in seeing growth, and the significance of community engagement. The conversation also highlights the necessity of understanding the sales cycle, setting realistic expectations, and the role of digital presence in modern branding. Crystal shares actionable strategies for effective brand marketing, including the importance of consistency and creating a unique brand identity that stands out in a crowded market.

🎥Watch the video version here: https://youtu.be/tOuyhc3rK60


====== Timestamp Chapters =====
00:00 – Intro with Crystal Williams
01:05 – What branding really means beyond a logo
02:41 – Branding as a long-term growth tool
04:52 – Branding vs. direct marketing mindset
10:17 – Crystal’s 10–12% marketing spend insight
13:23 – Real-world examples: billboards, jingles & mail
16:08 – Community involvement as branding
18:51 – Hard-to-measure strategies that still work
26:22 – Why brand drives better marketing ROI
29:07 – Lemon Seed’s “three-bucket” approach
31:20 – Final thoughts on patience and strategy

==== 🔧 What You'll Learn 🔧 ====
– Why branding is more than a logo
– The difference between brand and direct marketing
– What tradies get wrong about marketing
– How to build a brand that makes people remember (and call) you
– Lemon Seed's “three-bucket” marketing strategy

📚 Resources:
– Crystal Williams: https://www.lemonseedmarketing.com/
– Connect with Crystal on Instagram: https://www.instagram.com/lemonseedmarketing

Get FREE marketing insights for your business when you complete the Opportunity Scorecard - https://go.tradiewebguys.com.au/

Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!

🧰 Want Access To Tools & Training from Industry Leaders?

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool.

📲 Stay Connected:

• Facebook: The Site Shed
• Instagram: @thesiteshed
• LinkedIn: The Site Shed
• Website: thesiteshed.com
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed

⭐ Enjoyed This Episode? Leave us a review here!

• Google
• Facebook
• Spotify/Apple