In this episode, Jules White breaks down what Google is officially saying about AI search and how that compares to what is actually happening in the real world for small and local businesses.

Jules walks through Google’s guidance on AI search features, including AI Overviews and AI Mode, and explains why Google is still very much relevant despite the noise suggesting otherwise. She shares what she is seeing first-hand with client websites, where SEO foundations still play the biggest role in whether businesses are recommended by Google and AI tools like ChatGPT.

Rather than chasing shiny new AI tactics, this episode brings clarity to what really matters right now if you want your website to show up when people are actively searching for what you offer.

Key Takeaways:

• What Google says about AI search and SEO and why the basics still apply
• Why Google is not dying and still dominates search behaviour
• How AI search features actually work behind the scenes
• The SEO foundations that matter most for AI visibility
• Why internal linking, page experience, and clear messaging make a real difference
• How trust, authority, and positive sentiment across the web influence AI recommendations
• What to prioritise first if you feel overwhelmed or unsure where to start

This episode is especially useful for beauty, health, and wellness business owners who want to be found through search without relying on social media or chasing AI hacks.

Resources mentioned in this episode:

• Episode 087: What beauty and wellness brands must know about getting found by AI search tools
• Episode 109: Going back to basics and how to get your website showing up on Google
• Episode 116: How to spy on competitors using Google Business Profiles
• Learn how to set up and use Google Search Console with my step by step course: Google Analytics & Google Search Console Made Simple
• Book a Website Potential Discovery

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Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode of The Website Success Show, I’m joined by Clare Crouch from Nourish Nurture Knit for a live website and SEO audit, focused on finding practical quick wins to help her grow her membership through search, without relying on social media.

We start by talking about what Clare wants her website to be doing over the next six months, then look at what Google currently understands about her site. I walk through a blog post that has performed well in the past and use it to highlight simple, actionable SEO improvements, including page titles, headings, and clearer signals about what each page is actually about. I also explain how to check which pages Google has indexed, why there can be a mismatch between your website and what appears in search results, and how schema markup can help strengthen your visibility in both Google and AI search.

Key takeaways:

• How to use Google Search Console to see what Google understands about your website and which pages are indexed.
• What to check if Google is only indexing a small number of your pages, including your sitemap.
• How to improve on-page SEO with clearer page titles, descriptions, and heading structures.
• Why Google sometimes rewrites your meta descriptions and how to check what’s really showing in search.
• How schema markup helps search engines and AI tools better understand your content.
• Why it helps to start with broad keywords you want to be known for, then build out related terms naturally.

Resources mentioned in this episode:

• Learn how to set up and use Google Search Console with my step by step course: Google Analytics & Google Search Console Made Simple
• Find out more about The Website Growth Club, including access to the Schema Wizard mentioned in the audit
• Book a Website Potential Discovery Call to talk through where you’re stuck and what to focus on first

Don’t forget to subscribe to the podcast for more simple, practical support with SEO, website clarity, and building a business where social m

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode I break down how to use your Google Business Profile to finally show up for “service + near me” searches, without relying on social media or ads.

I explain why so many businesses stay invisible on Google even though they have a profile set up, and why this is rarely about competition or reviews. Most of the time, it comes down to missing structure, unclear categories, and a lack of alignment between your Google Business Profile and your website.

I share how to safely spy on competitors using a simple Chrome plugin, so you can spot opportunities you may be missing.

Throughout the episode, I focus on clarity over creativity, and show how small, intentional updates to your profile and website can lead to better local visibility, stronger trust signals, and more enquiries, without constant posting.

Key takeaways:

• Why you’re not showing up locally: It’s rarely because competitors are better. It’s usually because your Google Business Profile and website are missing key signals.
• The power of categories: How your primary and secondary categories influence what you show up for, and how to use them strategically.
• Spying the smart way: How to use competitor categories to guide your website structure and service pages.
• Website alignment matters: Why your homepage H1, subheadings, and service pages should reflect your Google Business Profile.
• Visibility without social media: How updates, photos, and services on your Google Business Profile can do more for local businesses than daily Instagram posting.

If you’ve felt hidden on Google, unsure what to optimise first, or tired of being told to “just keep posting”, this episode gives you a clear place to start and a more sustainable path to visibility.

Resources mentioned in this episode:

• Episode 054: Boosting Local Visibility - Google Business Profile LIVE LOCAL VISIBILITY STRATEGY
• Episode 102: Social media is optional – how to build a business without constant posting

Don’t forget to subscribe to The Website Success Show for more practical guidance on improving your website, Google visibility, and conversions without overwhelm.

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist