Are you one of those practitioners who thinks follow-up is "pushy"? Your competitors think the same thing... and that's exactly why this strategy works.

Most practitioners give up after one follow-up attempt (if they even do that). Meanwhile, industry data shows that 60-70% of conversions in natural health practices happen AFTER the initial discovery call. If you're not following up systematically, you're literally leaving money on the table.

In this episode, I'm sharing the exact 4-step follow-up system I used in my practice to convert 40% more discovery calls into paying clients. You'll discover why health decisions are different from other industries, the psychology behind why people need time to decide, and how to follow up in a way that's helpful, not pushy.

I'll also reveal some shocking statistics about conversion rates that will completely change how you think about your discovery calls and why most practitioners are missing out on their biggest revenue opportunity.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ The conversion reality check – Only 20-30% of people book during discovery calls, but 40-50% convert within 21 days with proper follow-up. Most practitioners are missing this massive opportunity.

2️⃣ The mindset shift that changes everything – You're not being pushy, you're being helpful. Think of follow-up like checking on a friend who's unwell - supportive, compassionate, and authentic.

3️⃣ The 4-step system that works – Immediate same-day follow-up, 48-72 hour check-in, one-week value-add, and two-week final touch. Simple, systematic, and incredibly effective.

SPECIAL ANNOUNCEMENT:
FREE Visibility Marketing Workshop - October 1st, 10am AEST
Ready to stop wasting time on marketing that doesn't work? Join me live to discover where your ideal clients really are and create 90 days of content that converts. Limited to 50 practitioners - no replays available.

Register FREE: VISIBILITY MARKETING WORKSHOP

If this episode helped you, please share it with a fellow practitioner who needs to hear this message!

Let's Chat - Send an instant message now

Free Resource: A Practitioner's Guide To Attracting Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

Your Ideal Clients Aren't on Social Media (And What to Do Instead)

You're posting daily. Creating reels. Following trends. Spending hours on content creation. But your phone still isn't ringing with new client bookings.

Sound familiar?

In this eye-opening episode, I'm sharing the uncomfortable truth that's going to change how you think about marketing your practice forever. Spoiler alert: those 5.24 billion people on social media? They're not looking for practitioners like you.

🔥 What You'll Discover:

The shocking reality about where your ideal clients actually spend their time (hint: it's not scrolling Instagram)

Why health clients behave completely differently from other consumers

The "social media time trap" that's stealing your hours.. and your sanity

Where successful practitioners are actually finding their best clients

The one marketing channel with 45-65% engagement rates (compared to less than 1% on social)

Why going viral won't grow your practice (and what will)

💡 The Reality Check:

Most practitioners are spending hours every week on social media, and avoiding the channels and activities that actually work.

🎯 This Episode is Perfect For:

Natural health practitioners, wellness coaches, and anyone building a health-focused practice who's tired of the social media hamster wheel and ready for marketing that actually converts.

📺 Prefer to Watch?
This episode is also available as a video on the Wellness Biz Academy YouTube channel for the full visual experience. WATCH ON YOUTUBE

📈 Ready to Focus Your Marketing Where It Counts?

This episode gives you permission to quit the platforms that aren't serving you and shows you exactly where to invest your energy instead.

Visit THE WEBSITE to explore how we can work together to build your practice using strategies that actually work.

💬 Connect with Cass:
Website: https://cassduffill.com/

More episodes: https://cassduffill.com/wellness-business-academy-show/

Let's Chat - Send an instant message now

Free Resource: A Practitioner's Guide To Attracting Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

In this special episode, I'm sharing something different - a business energy reading for September 2025. As both a business strategist and intuitive mentor, I blend practical strategy with channeled guidance to help you navigate your entrepreneurial journey.

This month brings powerful "unstuck" energy - if you've been struggling with sticky situations or feeling blocked, September is when things start to flow like being on a water ride, doors opening and opportunities appearing.

What we explore:
• The energy of self-love and balance for exhausted entrepreneurs
• Why it's time to step into your soul mission blueprint
• The power of allowing and acceptance in business
• How to embrace expansiveness without ego exhaustion
• Why September is the month to drop services you hate
• The "choosing your path" energy and stepping into your power
• How to move through fear and claim the opportunities waiting

Key themes: Soul mission activation, creative business changes, financial flow improvements, and breaking old patterns that no longer serve.

This is a cross-over episode with my Spirit Wisdom channel where I share monthly energetic updates plus channeled guidance and videos on 5D life and business. If this type of content resonates, you'll find more spiritual & business guidance there.

Connect:
🌟 Spirit Wisdom Channel: SPIRIT WISDOM ON YOUTUBE
🎙️ YouTube: Wellness Biz Academy on YouTube
📧 One-to-one mentoring spots available - FIND OUT MORE

Let's Chat - Send an instant message now

Free Resource: A Practitioner's Guide To Attracting Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

Are you working hard in your practice but not seeing the success you deserve? You're not alone.

In this game-changing episode, Cass reveals the six essential pillars that separate thriving practices from struggling ones. These aren't just theory - they're the exact strategies she's used to build her own successful practice and help hundreds of practitioners transform their businesses.

What You'll Discover:

• The two critical questions every practitioner must answer before they can achieve real success (most can't answer the second one)
• Why having a "plan" isn't enough - and the specific roadmap element that changes everything
• The client journey mistake that's costing you bookings (and it's not what you think)
• How to stop attracting the wrong clients and start magnetizing your ideal ones
• The long-term growth strategy that most practitioners completely ignore
• Why success is actually a byproduct - and what you should focus on instead

The Reality Check:

Most practitioners want to be successful but can't define what success actually means to them. Without clarity, you're building a practice without direction. Cass breaks down exactly how to create your success blueprint and the daily actions that make it happen.

Perfect For:
Natural health practitioners, wellness coaches, nutritionists, and anyone building a health-focused practice who's ready to stop spinning their wheels and start seeing real results.

Ready to Build Your Thriving Practice?

This episode gives you the framework, but if you're ready for the step-by-step guidance to implement these pillars, visit www.cassduffill.com to explore how we can work together.

Watch the Video Version:
Prefer to watch? Find this episode on the Wellness Biz Academy YouTube channel for the full visual experience.

Connect with Cass:
Website: www.cassduffill.com

Email: hello@cassduffill.com

Let's Chat - Send an instant message now

Free Resource: A Practitioner's Guide To Attracting Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

Is Your Website Sabotaging Your Success?

Your website looks professional. You might have even paid thousands for it. But your phone still isn't ringing.

If people are visiting your site but not booking consultations, your website might be working against you in ways you haven't even realized.

In this episode, I'm breaking down the five biggest ways practitioner websites sabotage success - including the content trap that's actually repelling your ideal clients.

What you'll learn:

• Why "trying to help everyone" messaging connects with no one
• The homepage mistakes that lose visitors in 3 seconds
• Why your About page sounds like every other practitioner's
• The call-to-action problems costing you consultations
• My framework for websites that actually convert visitors into clients

The reality check:

When you try to attract everyone, you attract no one. Your ideal clients aren't looking for someone who "helps with everything" - they're looking for someone who understands their specific struggle.

When someone with chronic fatigue visits your site and sees you also treat acne, weight loss, and stress management, they think you don't specialize in what they need. They keep looking.

But when they see messaging that speaks directly to their experience, they think "this person gets me."

Ready to go deeper?

If you're tired of a beautiful website that doesn't convert, I'd love to help you build a practice that attracts your ideal clients consistently. Check out my mentoring programs at cassduffill.com.

Found this episode helpful? I'd love to hear from you - send me a message through my website or share this with a fellow practitioner who needs to hear it.

Work with Cass

Let's Chat - Send an instant message now

Free Resource: A Practitioner's Guide To Attracting Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

Are you leading with your certifications and wondering why potential clients aren't converting? In this episode, Cass reveals why focusing on your modalities and qualifications is actually repelling your ideal clients, and shares the easy to activate framework that successful practitioners use to stand out in a crowded market.

What You'll Learn:
• Why leading with certifications makes you sound like everyone else
• The difference between practitioner language and human language
• How to rewrite your messaging to focus on client outcomes

Quote to Remember:
"Your certifications matter - they give you credibility and ensure you can deliver results safely and effectively. But they're not what sells your services. Your ability to articulate the transformation you create is what fills your practice." Cassandra Duffill - Naturopath & Business Strategist

Useful Links from today:

One-to-One Mentoring spots open here - MENTORING

FREE Masterclass - Crickets to Clients Replay - MASTERCLASS

Marketing Mastery Waitlist - JOIN HERE

Want to work out your next steps? Book a free call with Cass - HERE

Let's Chat - Send an instant message now

Free Resource: A Practitioner's Guide To Attracting Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

Ready to transform your practice with proper legal protection? In this power-packed episode, I'm joined by legal expert Chantel Ryan to demystify the essential legal foundations every wellness practitioner needs. Whether you're just starting or scaling your practice, this episode is your roadmap to legal confidence.

KEY TAKEAWAYS
• The crucial legal documents every practitioner needs (and why they matter)
• How to protect your practice with proper privacy policies and terms of sale
• Why "no refunds" policies don't work (and what to do instead)
• The truth about using AI for legal documents
• Smart strategies for affordable legal compliance
• How regular legal audits can protect your growing practice

EPISODE CHAPTERS
00:00 - Understanding Legal Foundations for Practitioners
06:57 - Navigating Growth and Expansion Legally
14:46 - The Importance of Regular Legal Audits
19:35 - AI and Legal Document Creation: A Cautionary Tale
22:38 - Starting Your Legal Journey: Essential Documents

Visit Legally Healthy website and access the legal templates. Use code CASS10 for a discount on your templates! >> LEGALLY HEALTHY WEBSITE

** Affiliate disclaimer: This episode contains an affiliate link to legal templates. If you purchase through my link, I'll receive a small commission at no extra cost to you. I only recommend tools and resources I genuinely believe will benefit your wellness business, and these templates are no exception. I've carefully vetted them to ensure they provide real value for practitioners like you.

Let's Chat - Send an instant message now

Free Resource: A Practitioner's Guide To Attracting Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

Struggling to market yourself with confidence? Try these 5 tips!

Are you a wellness practitioner who knows you're great at what you do, but struggles to market yourself confidently? In this episode, Cass shares 5 simple but powerful tips to help you show up authentically in your marketing without overwhelm.

What you'll learn:
✓ Why one powerful story matters more than hundreds of mediocre ones
✓ How to leverage your existing expertise in your marketing
✓ A simple content framework anyone can follow
✓ The secret to using your natural strengths in marketing
✓ How to build sustainable marketing habits that stick

Key Takeaways:
• Marketing confidence grows through action, not perfection
• Start with what you already know and do well
• Consistency beats complexity every time
• Your natural strengths are your marketing advantage
• Simple systems create sustainable results

Resources Mentioned:
→ Heart of Marketing Quiz: GO HERE
Discover your natural marketing style and learn how to leverage your unique strengths in your practice marketing.

Time Stamps:
0:00 - Introduction
1:00 - The common marketing struggles practitioners face
4:00 - Tip 1: Share One Story That Matters
6:30 - Tip 2: Start With What You Know
9:00 - Tip 3: Use a Simple Content Framework
11:30 - Tip 4: Use Your Natural Strengths
14:00 - Tip 5: Create Simple Marketing Habits
17:00 - Your Next Step: Heart of Marketing Quiz
19:00 - Action Step & Closing

Ready to market yourself with more confidence? Listen now and discover which of these 5 tips will make the biggest difference in your practice!

Let's Chat - Send an instant message now

Free Resource: A Practitioner's Guide To Attracting Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com