If you’ve ever reached the end of the year and secretly opened Seek to look for a “normal job,” this episode is for you.

In this week’s episode, I’m having a very honest conversation about what happens when your business starts running you instead of you running it. We’ll talk about burnout, “shoulds,” misaligned offers, leaky boundaries, and why so many practitioners and soul-led entrepreneurs quietly resent the businesses they’ve built.

Most importantly, we’ll look at how to change it.

This is a practical, no-fluff episode about designing a business that actually fits your real life, your health, your family, and your values, instead of sacrificing everything to keep it going.

In this episode, I talk about:

• Why I’m drawing a line in the sand and refusing to keep doing work that drains me
• The subtle ways we end up sacrificing our lives to our businesses (often with the best intentions)
• How “shoulds” quietly build a business you never actually wanted
• What “life by design” really means in simple, grounded terms
• How to start putting your real life, health, and values at the centre of your business model
• The difference between being ambitious and just burning yourself out
• Why more offers and more hustle rarely equal more income
• How to start simplifying your offers, schedule, and marketing so your business feels lighter, not heavier
• The emotional side of letting go of offers, identities, and expectations that no longer fit

Simple steps you can start this week.

Inside the episode, I walk you through how to:

1. Get radically honest about the life you actually want in 2026
2. Audit your current business against that vision (offers, schedule, marketing, boundaries)
3. Sketch a simpler, more aligned business model with fewer, clearer offers
4. Start letting go with love of what doesn’t serve you anymore

You don’t have to burn it all down. You just have to be willing to see what’s not working and take one small step.

Thanks for tuning in,

Cassandra x

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If you know someone who is exhausted by their business and needs this reminder, please share this episode with them.

And if this resonated with you, I’d love it if you could leave a review—it helps more than you know.

___________________

If you'd like to check out my Spirit Wisdom passion project, you can join me on YouTube here.

Let's Chat - Send an instant message now

Free Resource: Attract Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

Big changes are coming—and I'm not just talking about the social media ban.

In this episode, I'm pulling back the curtain on what's been happening behind the scenes, the massive shift coming to Australian social media on December 10th, and what I'm doing differently in 2026.

Here's what we're covering:

✨ A candid life and business update - what's been working, what I'm letting go of, and why I'm making some big changes

✨ The Australian social media ban: What's actually happening on Dec 10, who it affects, and what it really means for your business

✨ Why relying on social media has been costing you clients (and what to do instead)

✨ The 4 strategies you need to implement NOW to protect your business and reach

✨ What I'm letting go of in 2026, and what I'm building instead

✨ Why this podcast is staying (thanks to YOU), but with a new name and focus coming in the new year

Plus, I'm sharing:

• How 27 new clients found me (spoiler: not one came from Instagram or Facebook)
• Why I've scheduled my social media through to March 2026
• The real reason I'm done with the "peacocking" and hustle culture online
• What's changing with my brand, my messaging, and my offers in 2026

If you haven't started building your email list, focusing on SEO, or diversifying your marketing, this is your wake-up call.

Ready to redesign your business for 2026?

I'm opening my final mentoring spots for January. Secure your place now with a $500 deposit, nothing more to pay until January.

👉 Email me: hello@cassduffill.com

👉 Check out mentoring offers: Mentoring Offers

Let's Chat - Send an instant message now

Free Resource: Attract Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

Does marketing feel like a never-ending uphill battle?

You're not alone—and honestly, I get it. I hate marketing too.

In this episode, I'm pulling back the curtain on why your marketing feels so exhausting, overwhelming, and misaligned—and what you can do about it.

Here's what we're covering:

✨ The consistency trap that's burning you out (and why you don't need to post every day on every platform)

✨ Why trying to appeal to everyone is making your business invisible

✨ The problem with using someone else's strategy (spoiler: it won't work for you)

✨ How to track what's actually working so you stop wasting effort

✨ The mindset shift that changes marketing from "selling" to "serving"

Plus, I'm sharing:

• How I've scheduled my social media content through to February 2026 (yes, really)
• Why 27 new patients found me through Google—not Instagram or Facebook
• The one thing you could do this week to start attracting more clients

If marketing feels hard right now, something's misaligned. Let's fix that.

Your action step this week: Identify where your last 3-5 clients came from—then do more of that.

Ready to simplify your marketing and build a business that actually works in 2026?

I'm opening 5 one-to-one mentoring spots starting in January. Secure your place now with a small deposit—nothing more to pay until January.

👉 Email me now to secure one of the few spots remaining

Let's Chat - Send an instant message now

Free Resource: Attract Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

Ever poured your heart into creating an offer... only to have it completely flop? You're not alone. If you've ever felt that gut-punch of launching something you loved and hearing crickets, this episode is for you.

I'm breaking down exactly why offers don't sell in wellness businesses—and more importantly, how to fix it. We're talking about the real reasons practitioners struggle with sales (hint: it's not just about being "bad at selling"), and I'm sharing a framework that will completely shift how you think about making offers.

You'll discover:

• Why most wellness practitioners are accidentally selling oranges when their clients want apples
• The critical difference between transactional and transformational sales
• How to make offers that feel authentic, ethical, and actually convert
• A real-life story that will change how you think about who can (and can't) afford your services

If you're ready to create offers that sell without feeling slimy or salesy, tune in now.

Want help to grow your business? I'm enrolling into 2026 one-to-one mentoring - plus you can get up to 2 months FREE when you start before Christmas! Check out your one-to-one mentoring options HERE

Let's Chat - Send an instant message now

Free Resource: Attract Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

Ever feel like you're working harder and harder, but not getting anywhere?

In this raw, honest episode, I'm pulling back the curtain on the hidden trap that's keeping most practitioners stuck in a cycle of burnout and limited income.

Warning: This episode might challenge everything you've been told about building your practice.

What you'll discover:

• The surprising truth about your current business model
• Why "passion" isn't enough to build a thriving practice
• My personal rock-bottom moment that changed everything

Not just another business strategy podcast - this is a wake-up call.

Listen now and start designing a business that actually works for YOU.

Join the co-working session: Register & Get the Link

Let's Chat - Send an instant message now

Free Resource: Attract Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

Are you one of those practitioners who thinks follow-up is "pushy"? Your competitors think the same thing... and that's exactly why this strategy works.

Most practitioners give up after one follow-up attempt (if they even do that). Meanwhile, industry data shows that 60-70% of conversions in natural health practices happen AFTER the initial discovery call. If you're not following up systematically, you're literally leaving money on the table.

In this episode, I'm sharing the exact 4-step follow-up system I used in my practice to convert 40% more discovery calls into paying clients. You'll discover why health decisions are different from other industries, the psychology behind why people need time to decide, and how to follow up in a way that's helpful, not pushy.

I'll also reveal some shocking statistics about conversion rates that will completely change how you think about your discovery calls and why most practitioners are missing out on their biggest revenue opportunity.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ The conversion reality check – Only 20-30% of people book during discovery calls, but 40-50% convert within 21 days with proper follow-up. Most practitioners are missing this massive opportunity.

2️⃣ The mindset shift that changes everything – You're not being pushy, you're being helpful. Think of follow-up like checking on a friend who's unwell - supportive, compassionate, and authentic.

3️⃣ The 4-step system that works – Immediate same-day follow-up, 48-72 hour check-in, one-week value-add, and two-week final touch. Simple, systematic, and incredibly effective.

SPECIAL ANNOUNCEMENT:
FREE Visibility Marketing Workshop - October 1st, 10am AEST
Ready to stop wasting time on marketing that doesn't work? Join me live to discover where your ideal clients really are and create 90 days of content that converts. Limited to 50 practitioners - no replays available.

Register FREE: VISIBILITY MARKETING WORKSHOP

If this episode helped you, please share it with a fellow practitioner who needs to hear this message!

Let's Chat - Send an instant message now

Free Resource: Attract Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

Your Ideal Clients Aren't on Social Media (And What to Do Instead)

You're posting daily. Creating reels. Following trends. Spending hours on content creation. But your phone still isn't ringing with new client bookings.

Sound familiar?

In this eye-opening episode, I'm sharing the uncomfortable truth that's going to change how you think about marketing your practice forever. Spoiler alert: those 5.24 billion people on social media? They're not looking for practitioners like you.

🔥 What You'll Discover:

The shocking reality about where your ideal clients actually spend their time (hint: it's not scrolling Instagram)

Why health clients behave completely differently from other consumers

The "social media time trap" that's stealing your hours.. and your sanity

Where successful practitioners are actually finding their best clients

The one marketing channel with 45-65% engagement rates (compared to less than 1% on social)

Why going viral won't grow your practice (and what will)

💡 The Reality Check:

Most practitioners are spending hours every week on social media, and avoiding the channels and activities that actually work.

🎯 This Episode is Perfect For:

Natural health practitioners, wellness coaches, and anyone building a health-focused practice who's tired of the social media hamster wheel and ready for marketing that actually converts.

📺 Prefer to Watch?
This episode is also available as a video on the Wellness Biz Academy YouTube channel for the full visual experience. WATCH ON YOUTUBE

📈 Ready to Focus Your Marketing Where It Counts?

This episode gives you permission to quit the platforms that aren't serving you and shows you exactly where to invest your energy instead.

Visit THE WEBSITE to explore how we can work together to build your practice using strategies that actually work.

💬 Connect with Cass:
Website: https://cassduffill.com/

More episodes: https://cassduffill.com/wellness-business-academy-show/

Let's Chat - Send an instant message now

Free Resource: Attract Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com

In this special episode, I'm sharing something different - a business energy reading for September 2025. As both a business strategist and intuitive mentor, I blend practical strategy with channeled guidance to help you navigate your entrepreneurial journey.

This month brings powerful "unstuck" energy - if you've been struggling with sticky situations or feeling blocked, September is when things start to flow like being on a water ride, doors opening and opportunities appearing.

What we explore:
• The energy of self-love and balance for exhausted entrepreneurs
• Why it's time to step into your soul mission blueprint
• The power of allowing and acceptance in business
• How to embrace expansiveness without ego exhaustion
• Why September is the month to drop services you hate
• The "choosing your path" energy and stepping into your power
• How to move through fear and claim the opportunities waiting

Key themes: Soul mission activation, creative business changes, financial flow improvements, and breaking old patterns that no longer serve.

This is a cross-over episode with my Spirit Wisdom channel where I share monthly energetic updates plus channeled guidance and videos on 5D life and business. If this type of content resonates, you'll find more spiritual & business guidance there.

Connect:
🌟 Spirit Wisdom Channel: SPIRIT WISDOM ON YOUTUBE
🎙️ YouTube: Wellness Biz Academy on YouTube
📧 One-to-one mentoring spots available - FIND OUT MORE

Let's Chat - Send an instant message now

Free Resource: Attract Amazing Clients

Join the FREE GROUP - Wellness Biz Growth Hub

Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

Visit my website www.cassduffill.com