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Wellness Business Academy

Wellness Business Academy

Auteur(s): Cassandra Duffill - Business Mentor Strategic Intuitive & Naturopath
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À propos de cet audio

Wellness Business Academy: Where Strategy Meets Soul


The podcast for natural health practitioners, coaches, healers, helpers and wellness entrepreneurs who are ready to build profitable, purpose-driven practices - without the burnout or cookie-cutter formulas.


Hosted by Cassandra Duffill, you'll get no-fluff business strategies that actually work: client attraction systems, marketing that converts, offer creation, and sustainable business growth. But this isn't your typical business podcast; Cass brings a unique blend of high-level strategy AND intuitive wisdom to help you build a business aligned with your soul's purpose.


About Your Host:
Cassandra is a degree-qualified marketing and business strategist with 20+ years experience (McDonald's, Vodafone, Sony Films, Melbourne Airport), practicing naturopath since 2013, a medical medium, psychic and certified Akashic Records practitioner. She is also an experienced speaker, facilitator and author. She's also a Board Director and Treasurer of ATMS (Australian Traditional Medicine Society).


After realigning her business direction post-COVID, Cassandra now runs a multi-six-figure business from home while raising her children, and helps soul-aligned practitioners and entrepreneurs do the same through her Align & Rise programs, Soul Business Certification and Medical Mediumship Practitioner Trainings.


What You'll Get:

  • Practical, actionable business strategies
  • Marketing systems that attract your ideal clients
  • Guidance on creating offers that actually sell
  • Real talk about building sustainable, profitable practices
  • The perfect blend of strategic thinking and intuitive wisdom

Whether you're a naturopath, nutritionist, health coach, energy healer, therapist, or wellness entrepreneur, if you're ready to grow your practice with integrity and authenticity, this podcast is for you.


Connect with Cass: https://cassduffill.com

© 2025 Wellness Business Academy
Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Sacrificing Your Life to Your Business? It’s Time to Stop: Ep 80
    Nov 20 2025

    If you’ve ever reached the end of the year and secretly opened Seek to look for a “normal job,” this episode is for you.

    In this week’s episode, I’m having a very honest conversation about what happens when your business starts running you instead of you running it. We’ll talk about burnout, “shoulds,” misaligned offers, leaky boundaries, and why so many practitioners and soul-led entrepreneurs quietly resent the businesses they’ve built.

    Most importantly, we’ll look at how to change it.

    This is a practical, no-fluff episode about designing a business that actually fits your real life, your health, your family, and your values, instead of sacrificing everything to keep it going.

    In this episode, I talk about:

    • Why I’m drawing a line in the sand and refusing to keep doing work that drains me
    • The subtle ways we end up sacrificing our lives to our businesses (often with the best intentions)
    • How “shoulds” quietly build a business you never actually wanted
    • What “life by design” really means in simple, grounded terms
    • How to start putting your real life, health, and values at the centre of your business model
    • The difference between being ambitious and just burning yourself out
    • Why more offers and more hustle rarely equal more income
    • How to start simplifying your offers, schedule, and marketing so your business feels lighter, not heavier
    • The emotional side of letting go of offers, identities, and expectations that no longer fit

    Simple steps you can start this week.

    Inside the episode, I walk you through how to:

    1. Get radically honest about the life you actually want in 2026
    2. Audit your current business against that vision (offers, schedule, marketing, boundaries)
    3. Sketch a simpler, more aligned business model with fewer, clearer offers
    4. Start letting go with love of what doesn’t serve you anymore

    You don’t have to burn it all down. You just have to be willing to see what’s not working and take one small step.

    Thanks for tuning in,

    Cassandra x

    ____________________________

    If you know someone who is exhausted by their business and needs this reminder, please share this episode with them.

    And if this resonated with you, I’d love it if you could leave a review—it helps more than you know.

    ___________________

    If you'd like to check out my Spirit Wisdom passion project, you can join me on YouTube here.

    Let's Chat - Send an instant message now

    Free Resource: Attract Amazing Clients

    Join the FREE GROUP - Wellness Biz Growth Hub

    Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

    Visit my website www.cassduffill.com

    Voir plus Voir moins
    40 min
  • How to Sail Through the Social Media Ban (+ Life & Business Update): Ep 79
    Nov 13 2025

    Big changes are coming—and I'm not just talking about the social media ban.

    In this episode, I'm pulling back the curtain on what's been happening behind the scenes, the massive shift coming to Australian social media on December 10th, and what I'm doing differently in 2026.

    Here's what we're covering:

    ✨ A candid life and business update - what's been working, what I'm letting go of, and why I'm making some big changes

    ✨ The Australian social media ban: What's actually happening on Dec 10, who it affects, and what it really means for your business

    ✨ Why relying on social media has been costing you clients (and what to do instead)

    ✨ The 4 strategies you need to implement NOW to protect your business and reach

    ✨ What I'm letting go of in 2026, and what I'm building instead

    ✨ Why this podcast is staying (thanks to YOU), but with a new name and focus coming in the new year

    Plus, I'm sharing:

    • How 27 new clients found me (spoiler: not one came from Instagram or Facebook)
    • Why I've scheduled my social media through to March 2026
    • The real reason I'm done with the "peacocking" and hustle culture online
    • What's changing with my brand, my messaging, and my offers in 2026

    If you haven't started building your email list, focusing on SEO, or diversifying your marketing, this is your wake-up call.

    Ready to redesign your business for 2026?

    I'm opening my final mentoring spots for January. Secure your place now with a $500 deposit, nothing more to pay until January.

    👉 Email me: hello@cassduffill.com

    👉 Check out mentoring offers: Mentoring Offers

    Let's Chat - Send an instant message now

    Free Resource: Attract Amazing Clients

    Join the FREE GROUP - Wellness Biz Growth Hub

    Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

    Visit my website www.cassduffill.com

    Voir plus Voir moins
    40 min
  • Why Your Marketing Feels So Hard (and how to fix it) - Ep 78
    Oct 29 2025

    Does marketing feel like a never-ending uphill battle?

    You're not alone—and honestly, I get it. I hate marketing too.

    In this episode, I'm pulling back the curtain on why your marketing feels so exhausting, overwhelming, and misaligned—and what you can do about it.

    Here's what we're covering:

    ✨ The consistency trap that's burning you out (and why you don't need to post every day on every platform)

    ✨ Why trying to appeal to everyone is making your business invisible

    ✨ The problem with using someone else's strategy (spoiler: it won't work for you)

    ✨ How to track what's actually working so you stop wasting effort

    ✨ The mindset shift that changes marketing from "selling" to "serving"

    Plus, I'm sharing:

    • How I've scheduled my social media content through to February 2026 (yes, really)
    • Why 27 new patients found me through Google—not Instagram or Facebook
    • The one thing you could do this week to start attracting more clients

    If marketing feels hard right now, something's misaligned. Let's fix that.

    Your action step this week: Identify where your last 3-5 clients came from—then do more of that.

    Ready to simplify your marketing and build a business that actually works in 2026?

    I'm opening 5 one-to-one mentoring spots starting in January. Secure your place now with a small deposit—nothing more to pay until January.

    👉 Email me now to secure one of the few spots remaining

    Let's Chat - Send an instant message now

    Free Resource: Attract Amazing Clients

    Join the FREE GROUP - Wellness Biz Growth Hub

    Subscribe to my YouTube channel: Live Your Passion, Grow Your Practice

    Visit my website www.cassduffill.com

    Voir plus Voir moins
    29 min
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