In this powerful episode of The World of Marketing, host Tom Foster sits down with attorney, speaker, and Business Black Ops founder Dave Frees—a nationally recognized expert on implementing AI within real law practices.

Dave isn't theorizing about the future.

He's using AI every single day to create what he calls transformational wealth, reclaim hundreds of hours, and build systems that make small-firm lawyers more profitable, more efficient, and more competitive.

Highlights from this episode:

• Why most lawyers are years behind on AI and what the top 5% are doing differently

• How AI helps you think better, not just work faster

• Why mindset, resilience, and "thinking about thinking" are the real competitive edge

• How firms are slashing 70% of document prep time without risking malpractice

• The coming split between firms that use AI… and firms that get left behind

• What the next 12-18 months will look like for AI-powered law practices

• A behind-the-scenes look at Tom & Dave's new AI Mastermind for Attorneys

If you're a lawyer who wants more clients, more efficiency, and more clarity about how to use AI strategically, this is a must-listen conversation.

Learn more about the Awesome and Amazing AI Mastermind at FosterConsulting.com to get the inside scoop on prompts all lawyers need to know and use to make AI work for you to beat your competition.

"AI is changing everything — not someday, but right now. The lawyers who adapt will dominate their markets." — Dave Frees

What happens when an Olympic athlete's entire career is on the line?

They call Paul Greene one of the world's leading international sports lawyers. Paul has represented elite athletes from 50+ countries, argued cases before the Court of Arbitration for Sport, taught law internationally, and built a global practice rooted in trust, expertise, and integrity.

In this episode, we talk about:

• Why trust matters more than being the loudest voice

• How to build a global practice in a specialized field

• The importance of content-driven marketing over quick fixes

• Why human connection still beats automation

• And how Paul rebuilt his entire career from scratch

This isn't just a conversation about law.

It's a conversation about finding your voice, owning your expertise, and building something that matters.

Featuring:

Tom Foster, The World of Marketing

Paul Greene, Founder of Global Sports Advocates

From creating Disney's iconic Chef Mickey's to transforming customer experiences for NASA and even the Executive Office of the President, Vance Morris knows what it takes to build magic into every moment.

In this episode, Vance joins Tom Foster to share:

1. How a near-bankruptcy became the turning point for building lasting business success

2. What Disney taught him about creating unforgettable customer experiences

3. Why "response-required" marketing beats flashy advertising every time

4. And how small businesses can "Disneyfy" their own operations for world-class service

If you've ever wondered how to make your clients feel like VIP guests, and keep them coming back for years, then this episode is a masterclass in turning service into competitive advantage.