In this powerful episode of The World of Marketing, host Tom Foster sits down with attorney, speaker, and Business Black Ops founder Dave Frees—a nationally recognized expert on implementing AI within real law practices.

Dave isn't theorizing about the future.

He's using AI every single day to create what he calls transformational wealth, reclaim hundreds of hours, and build systems that make small-firm lawyers more profitable, more efficient, and more competitive.

Highlights from this episode:

• Why most lawyers are years behind on AI and what the top 5% are doing differently

• How AI helps you think better, not just work faster

• Why mindset, resilience, and "thinking about thinking" are the real competitive edge

• How firms are slashing 70% of document prep time without risking malpractice

• The coming split between firms that use AI… and firms that get left behind

• What the next 12-18 months will look like for AI-powered law practices

• A behind-the-scenes look at Tom & Dave's new AI Mastermind for Attorneys

If you're a lawyer who wants more clients, more efficiency, and more clarity about how to use AI strategically, this is a must-listen conversation.

Learn more about the Awesome and Amazing AI Mastermind at FosterConsulting.com to get the inside scoop on prompts all lawyers need to know and use to make AI work for you to beat your competition.

"AI is changing everything — not someday, but right now. The lawyers who adapt will dominate their markets." — Dave Frees

What happens when an Olympic athlete's entire career is on the line?

They call Paul Greene one of the world's leading international sports lawyers. Paul has represented elite athletes from 50+ countries, argued cases before the Court of Arbitration for Sport, taught law internationally, and built a global practice rooted in trust, expertise, and integrity.

In this episode, we talk about:

• Why trust matters more than being the loudest voice

• How to build a global practice in a specialized field

• The importance of content-driven marketing over quick fixes

• Why human connection still beats automation

• And how Paul rebuilt his entire career from scratch

This isn't just a conversation about law.

It's a conversation about finding your voice, owning your expertise, and building something that matters.

Featuring:

Tom Foster, The World of Marketing

Paul Greene, Founder of Global Sports Advocates

From creating Disney's iconic Chef Mickey's to transforming customer experiences for NASA and even the Executive Office of the President, Vance Morris knows what it takes to build magic into every moment.

In this episode, Vance joins Tom Foster to share:

1. How a near-bankruptcy became the turning point for building lasting business success

2. What Disney taught him about creating unforgettable customer experiences

3. Why "response-required" marketing beats flashy advertising every time

4. And how small businesses can "Disneyfy" their own operations for world-class service

If you've ever wondered how to make your clients feel like VIP guests, and keep them coming back for years, then this episode is a masterclass in turning service into competitive advantage.

This week, after a long voyage away from Earth, I'm thrilled to welcome a legend in the direct response marketing world: Brian Kurtz.

Brian has spent over four decades shaping the landscape of direct response marketing. As the former EVP of Boardroom Inc., he helped send more than 1.3 billion pieces of direct mail, driving massive business growth and industry innovation.

Today, through Titans Marketing, Brian continues to mentor marketers, lead mastermind groups, and promote ethical, relationship-driven marketing that stands the test of time. I've even recently joined his Titans Mastermind, which is composed of some of the brightest minds in marketing.

In this episode, we dive into:

1. The timeless principles of direct response marketing

2. How building deep relationships drives long-term success

3. What separates great implementers from dreamers

4. Balancing results-driven marketing with ethics and trust

5. The future of marketing — what's exciting, and what's concerning

Tune in for a masterclass in marketing wisdom from one of the best in the business.

Samantha M. Sbrocchi is a distinguished partner at Antonelli & Antonelli, specializing in probate and estate litigation in the NYC Metro Area. With a practice focused on contested wills, fiduciary misconduct, wrongful death proceedings, and complex kinship matters, Samantha has rapidly established herself as a formidable advocate in the New York trusts and estates legal community.

After joining Antonelli & Antonelli before her bar admission and being admitted to practice in 2019, she quickly rose to become a partner in January 2025. Samantha is known for her unwavering dedication to clients, exceptional work ethic, and impressive track record of results.

0:00 Preview - Compassion in Estate Law

1:29 Introduction

3:20 Samantha's Keys to Success

5:21 How Samantha Got into Law

8:15 Be Tenacious

9:58 The Value of Self-Care

12:30 A Step-By-Step Approach

15:03 Compassion in Estate Law

19:09 A Court Appointed Empath

21:52 Changes in Estate Law

24:20 Samantha's Outlook

26:28 Wrap Up

Antonelli & Antonelli is a family-owned law firm specializing in probate and estate litigation services. The firm prioritizes building strong client relationships while helping with estate planning, tax issues, and probate navigation. They deliberately maintain a limited caseload to provide personalized attention and quality legal representation to each client. Their probate services focus on managing decedents' estates to transfer assets to beneficiaries, while their estate litigation expertise covers contested wills, accountings, wrongful death proceedings, kinship matters, and fiduciary issues. Recognizing that these legal matters can be stressful and complicated, their attorneys work to eliminate anxiety while addressing all concerns. They serve clients throughout New York City and northern New Jersey, offering free consultations for those needing assistance with probate or estate litigation.

- Tom Foster of Foster Web Marketing
- Samantha Sbrocchi of Antonelli & Antonelli

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Nia Al-Kilany is Foster Consulting's very own COO! Nia has had quite a career, starting out as an SEO strategist in our Client Services department, stepping away to work as a contractor, and then coming back to take over Project Management. After a few years in that position, she was promoted to Chief Operations Officer, a position in which she contributes directly to our agency's trajectory and progression in the strategy and consulting space.

We're going to explore what makes her tick, where she gets her drive from, and how she built herself up to the C-suite. Let's dive in!

0:00 Preview - Nia's Life Prior to Foster

1:21 Introduction

4:23 The Foster culture

12:07 Nia's Life Prior to Foster

16:51 What Inspired Nia to Pivot

18:40 Nia's Trajectory Upward

22:20 The Perfect Practice System

29:41 Going Through a Rebrand

33:12 When Nia is Out of Office

36:39 Wrap Up

Foster Web Marketing is rebranding to Foster Consulting to illustrate our agency's fit within the wider spectrum of business operations for our clients. This shift is happening under the guidance and control of Nia Al-Kilany. She has played an instrumental role in developing the rebranding strategy we're currently undertaking. Nia's journey is far from over here. Learn more about her vision for Foster by visiting our site today.

- Tom Foster of Foster Web Marketing
- Nia Al-Kilany of Foster Web Marketing

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Dr. Joel Foster is a highly respected podiatrist and double board-certified surgeon based in Lee's Summit, Missouri. Whether he's treating sports injuries, addressing chronic conditions like diabetic foot care, or performing advanced surgical procedures, Dr. Foster is passionate about delivering personalized care that gets his patients back on their feet—literally!

Today, we'll talk about his journey, his approach to patient care, and why he's chosen to go the "Direct Care" route. We'll also be joined by one of Foster's very own, John Spare, who works with Dr. Foster on his marketing, website, and SEO. Let's dive in!

0:00 Preview - Get Well, Not Bogged Down

1:23 Introduction

2:51 Joel's Origin Story

3:43 The Insurance Problem

8:22 The Direct Care Solution

12:28 How We Were Conditioned

13:36 A Real World Example

16:10 Educating the People

18:54 The Value of Marketing

23:17 Get Well, Not Bogged Down

25:34 Social Proof Changes Minds

27:48 Starting Direct Care is Hard

30:34 People Like Direct Care

33:23 Work With Those Who Get It

43:00 Wrap Up

Dr. Foster has developed a practice that puts patient care at the forefront of its operations. From custom orthotics to foot surgery, you get the medical treatment that is right for you, not your insurance. He's able to provide this level of quality care through a direct pay structure instead of working with insurance companies. Long-term, this saves you money and allows for a more prosperous medical industry designed around the people and not the corporations.

- Tom Foster of Foster Web Marketing
- Dr. Joel Foster of Joel D Foster DPM PC

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Traci Scudder is a solo practitioner based outside of Washington, D.C., specializing in land use and zoning, particularly real estate development law. She has built a strong reputation for providing flexible, client-focused legal services in a highly niche field of law. We're going to explore what sets her apart, the challenges of navigating zoning law, and the importance of resilience in the legal field. Let's dive in!

0:00 Preview - The Business Zoning Blues

1:07 Introduction

2:54 Traci's Start in Zoning Law

5:18 The Path Not Taken

6:45 Traci's Differentiators

8:11 Location, Location…

10:25 Zoning Law Misconceptions

12:49 The Business Zoning Blues

17:29 When Traci Went Solo

20:57 A Country Girl in the City

22:54 The Promise

25:15 The Announcement

Traci, with all her years of experience, brings a level of sophistication and professionalism to her field of law. That's not to ignore her commitment to fair and compassionate treatment for her clients. When you work with Traci, you're working with a powerhouse who can get things done and get your real estate zoning issues resolved. She explains to Tom that zoning can be a long-term process, so it only makes sense you work with a lawyer you respect and appreciate. You will get that exact experience with Traci. Step forward in life by contacting her about your real estate legal needs today.

- Tom Foster of Foster Web Marketing
- Traci Scudder of Rees Broome

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.