In this episode of the Zip Code Kings Podcast, Danny Leibrandt joins Jonas Olson, the CEO and founder of Pest Badger, a $10M pest control company, to reveal what makes a killer truck wrap — and why it’s one of the most underrated marketing investments in the pest control industry. If your fleet still looks like every other white truck on the road, this episode will completely change how you think about branding, visibility, and lead generation.

Jonas walks through the full evolution of his company’s vehicles — from plain white trucks with small logos to bold, unmistakable pink wraps that turned heads everywhere they went. He explains how he analyzed his competitors’ brands, intentionally chose a standout color, and used the “Purple Cow” concept from Seth Godin to dominate his market. Along the way, he shares how each truck wrap directly generated measurable revenue — proving that branding can be a lead source, not just a vanity play.

Danny and Jonas also break down the most common truck wrap mistakes: cluttered designs, vague company names, generic taglines, and listing too many services. They discuss what every pest control business should include instead — a clear brand name, strong colors, a memorable mascot, and a simple tagline that tells people exactly what you do. Whether you’re running one truck or twenty, this episode shows why investing in great wraps isn’t just marketing — it’s a multiplier for your brand’s local dominance.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrol #truckwrap #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing

In this episode of the Zip Code Kings Podcast, Danny Leibrandt joins Jonas Olson, the founder and CEO of Pest Badger, a $10M pest control company, to talk about one of the most overlooked branding strategies in home services — the power of mascots. Most pest control companies blend in with generic names and forgettable logos, but Jonas reveals why having a strong mascot can instantly separate you from every competitor in your market.

Jonas shares the story behind Buggy the Badger, the friendly face of Pest Badger, and how the character became the cornerstone of their brand identity. He explains how mascots build emotional connections, boost brand recall, and even become the voice of your marketing — from emails and texts to parades and community events. You’ll learn how Buggy shows up across every channel, from truck wraps to social media, creating familiarity and trust with customers and even inspiring local kids who dream of working for the brand someday.

Danny and Jonas also dive into practical ways to create your own mascot — whether it’s an animal, superhero, or original character — and how to design one that matches your company’s tone, target audience, and long-term goals. If you want to stand out in your community, build a memorable brand, and create emotional loyalty that lasts for years, this episode will show you exactly how to do it.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson #mascot #mascots #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing

In this episode of the Zip Code Kings Podcast, Danny Leibrandt joins Jonas Olson, the CEO of Pest Badger, a $10M pest control company, to talk about one of the most overlooked but critical parts of building a brand — how to name your company right. Whether you’re starting from scratch or thinking about a rebrand, this episode breaks down the real-world strategy behind choosing a name that communicates authority, trust, and professionalism from day one.

Jonas shares the evolution of his company names — from Olson’s Lawn Care to Olson’s Lawn & Pest and finally to Pest Badger — explaining how each stage taught him key lessons about branding, scalability, and exit potential. He reveals why personal names often limit growth, how regional identity can strengthen your brand, and why clarity about what you do (e.g., including “Pest” in your name) is essential for both SEO and customer perception.

Danny and Jonas also cover what not to do when naming your business, including using vague terms like “Services” or low-value words like “Budget” or “Affordable,” which anchor your brand at the bottom of the market. If you want to stand out as a premium pest control company and build a name that lasts, this conversation will show you exactly how to do it.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing

In this episode of Zip Code Kings, Danny Leibrandt joins Jonas Olson, the CEO and founder of Pest Badger, a $10M pest control company, to discuss one of the most important topics in business — how to position your company in the marketplace. If you’ve ever wondered why some pest control companies struggle to grow while others dominate their market, this episode breaks down exactly why positioning is everything.

Jonas explains how most owner-operators enter the industry thinking like technicians, not CEOs — underpricing their services and branding themselves as the “affordable” option instead of the premium one. He reveals how this mindset limits growth, kills profitability, and makes scaling impossible. Instead, Jonas shows why positioning your business as a premium service helps attract better customers, higher margins, and long-term stability — even if it means losing the bottom 10–20% of your client base.

Danny and Jonas then break down what premium positioning really looks like in practice — from professional truck wraps and branded uniforms to a cohesive website, mascot, and tagline. Jonas shares how Pest Badger’s playful branding and signature slogan “Have a Pest-Free Day” create instant recognition and consistency across every touchpoint. If you want to charge what you’re worth, scale sustainably, and become the go-to pest control brand in your market, this episode will show you exactly how to position yourself to win.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson #positioning #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing

In this episode of the Zip Code Kings Podcast, Danny Leibrandt joins Jonas Olson, the CEO of Pest Badger, a $10 million pest control company based in Michigan, to break down one of the most important foundations of marketing success — understanding your target market. Whether you’re a pest control operator or any home service entrepreneur, this episode will help you identify exactly who your customers are, what they care about most, and how to craft branding and messaging that truly connects.

Jonas explains why women between 35 and 55 make up the majority of residential pest control buyers, how income and lifestyle impact their purchasing decisions, and what emotional triggers drive them to choose one company over another. He shares detailed insights into the psychology behind both residential and commercial clients, from busy moms focused on family safety to cost-conscious facility managers with strict budgets.

Finally, Danny and Jonas discuss how to use customer data and one-star reviews to uncover pain points, tailor your marketing, and improve communication — the single biggest opportunity most pest control companies overlook. If you’ve ever wondered how to position your company to attract your ideal customers and stand out in your market, this episode is your blueprint.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jonasolson #targetmarket #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing