SEO AUDIT HERE

Contact ChannelWiz Here

What if you could scale your eCommerce brand to $50M+ in sales without spending a cent on Google Ads?

In this episode, we sit down with Doron Kushlin, founder of KG Group and ChannelWiz, to unpack one of the most incredible Australian eComm journeys you’ve never heard.

From washing dishes in Perth to becoming one of the top marketplace sellers in the country, Doron breaks down exactly how he built a business that now moves 2,000+ orders a day purely through marketplace channels.

If you’re still sinking budget into Meta and Google, but ignoring the power of Amazon, eBay, Kmart, Catch (RIP), and others… this is your wake-up call.

• How Doron built a $50M+ business without traditional digital ads

• Why ChannelWiz is helping brands like Puma crush it on marketplaces

• The exact turning point when eBay unlocked their first major growth wave

• How to list products “the right way” on Big W, Kmart, Amazon & more

• Why bundling, relevance, and marketplace-specific content are key

• Doron’s unfiltered thoughts on working with retailers (including getting banned!)

• What most founders get completely wrong about multichannel selling

• The future of Australian marketplaces and why the big shift is already here

• eCommerce founders stuck in the Meta/Google ad treadmill

• Brands wanting to scale fast without increasing CAC

• Anyone exploring tools like ChannelWiz to unlock multi-channel distribution

Doron shares how ChannelWiz went from internal ops software to a growing powerhouse used by 70+ brands, and why they say yes to the right clients, and no to the wrong ones.

Free SEO Audit Here:

Follow us on Instagram: @remarkabledigital

How do modern haircare brands go from salon-exclusive to household name?
This episode unpacks the seismic shift from B2B to DTC in the beauty space, and what that means for digital marketers, retailers, and brand leaders heading into peak sales season.

You’ll learn why omnichannel is no longer optional, how smarter attribution is driving better ROI, and what really moves the needle on Black Friday & Cyber Monday in a hyper-competitive market.

We also dive into the psychology of today’s beauty shopper: why awareness, education, and SEO-driven content are now mission-critical, not just "nice to have."

Whether you’re selling shampoo or scaling a skincare startup this one’s packed with insights you’ll actually use.

• The shift to DTC is redefining how haircare brands go to market

• Omnichannel is the backbone of modern beauty retail

• SEO isn’t dead, it’s the power play for awareness and buyer trust

• Attribution is messy, but ignoring it is worse

• In-person events still work for beauty brands (and loyalty)

• Black Friday & Cyber Monday remain the ultimate stress tests for your funnel

• Choosing the right agency partners makes or breaks long-term success

Free SEO Audit Here

Speak With Chelsea Here

If you’ve ever wondered how some Aussie eCom brands land features in Broadsheet, Inside Retail, or even The Today Show, this is the episode you can’t afford to skip.

In this in-person conversation, we sit down with Chelsea Cucinotta, founder of Honey Buzz PR and former Nine News Melbourne Assistant to the Chief Of Staff, to unpack the exact strategies that help eCommerce brands punch above their weight in the media.

Chelsea has helped brands like DX Diamonds, Underworks, and Alliance Francaise de Melbourne secure earned media coverage that drives real business impact, and today, she’s revealing how she does it.

From campaign wins to the art of newsjacking, Chelsea shares why most founders are sitting on PR gold but doing nothing with it. Whether you’re launching a product, rebranding, or just want to become the go-to name in your niche, this episode is your playbook.

🔥 In This Episode, You'll Discover:

• What earned media actually is, and why it's the PR strategy smart brands are doubling down on
  

• Chelsea’s journalist-first approach to finding your story and making it media-ready
  

• How she landed a Page 3 feature in The Age
  

• The common myths about PR that are costing eCom brands visibility and sales
  

• How to turn trending news into national coverage
  

• The difference between a good PR agency and a great one, and how to know when you’ve found the right fit
  

• When you should DIY your PR and when it’s time to call in an expert
  

• What media outlets like Broadsheet, The Today Show, and Inside Retail are actually looking for
  

🚀 Who This Episode Is For:

• eCommerce founders launching a new product, rebrand, or campaign
  

• Brand marketers who want media exposure without paying for ads
  

• Agencies looking to expand their value-add with PR partnerships
  

• Founders ready to become visible thought leaders in their industry
  

• Business owners who’ve thought “We should be in the media” but don’t know where to start
  

🎯 Key Takeaway:

“Best known beats best. But you need the right story, at the right time, to the right people.” Chelsea Cucinotta

🛠️ Tools & Tactics Covered:

• Newsjacking
  

• Product seeding/gifting
  

• Collaborations & brand activations
  

• PR stunts & earned buzz
  

• Pitching media like a journalist, not a marketer
  

🕐 Now Is the Time:

Black Friday and Cyber Monday are around the corner and journalists hate being pitched last minute. If you’re planning a campaign or want to be featured during peak sales season, this episode is your behind-the-scenes guide to doing it right.

🔗 Links & Resources:

• 💼 Learn more about Chelsea & Honey Buzz PR: https://www.honeybuzzpr.com
  

• 📩 Contact Chelsea directly: hello@honeybuzzpr.com
  

• 📱 Follow Honey Buzz PR on Instagram: @honeybuzzpr
  

🧠 Discover eCom SEO growth strategies with Remarkable Digital:

https://www.remarkabledigital.com.au/