Free SEO Audit Here

Andie Body Website Here

Connect With Tim on LinkedIn

Australian Startup Success Story:

Building a Million-Dollar Brand from Bar Sampling to Major Retail

What happens when three Australian entrepreneurs discover a Korean hangover remedy and transform it into a national retail phenomenon?

You get a masterclass in grassroots eCommerce marketing and retail strategy that every Australian business owner needs to hear.

Join eCommerce Australia host as we dive deep with Tim O'Sullivan, co-founder of the breakthrough Australian brand Bae Juice.

This isn't your typical startup story, it's a raw, practical guide to building retail relationships, scaling eCommerce operations, and launching multiple ventures in the competitive Australian market.

From guerrilla marketing in Melbourne nightlife districts to securing premium shelf space with Australia's biggest retailers, Tim reveals the exact strategies that turned a simple product discovery into a multi-million dollar eCommerce empire.

Plus, get exclusive insights into his latest venture, Andie Body, and how he's applying hard won lessons to scale even faster.

Perfect for: Australian eCommerce founders, retail entrepreneurs, startup enthusiasts, digital marketing professionals, and anyone looking to break into major Australian retail chains.

Retail & Distribution Strategy:

• Proven methods for approaching major Australian retailers (Coles, Woolworths, IGA)

• How to build lasting relationships with retail buyers and category managers

• The real timeline and investment required for retail rollouts in Australia

• Why product sampling beats digital advertising for certain categories

Growth Marketing & Brand Building:

• Guerrilla marketing tactics that work in Australian cities (Melbourne, Sydney, Brisbane)

• How COVID-19 created unexpected opportunities for beverage and wellness brands

• The power of brand touchpoints and consistent customer experience

• Converting bar and nightclub sampling into loyal eCommerce customers

Scaling Australian eCommerce:

• From direct-to-consumer to omnichannel retail strategy

• Managing inventory and supply chain for rapid Australian market expansion

• Building team culture and operational systems during hypergrowth

• Lessons learned from scaling one Australian brand to launching another

Entrepreneurship & Personal Development:

• Why continuous learning and networking are critical for Australian founders

• How to leverage industry connections in Australia's tight-knit business community

• Balancing multiple ventures while maintaining operational excellence

• Mental frameworks for making high stakes business decisions

• Bae Juice Official Website: https://drinkbaejuice.com.au/

• Andie Body: https://www.andiebody.com.au/

#eCommerceAustralia #AustralianStartups #RetailStrategy #BaeJuice #AndieBody #TimOSullivan #AustralianEntrepreneurs #DirectToConsumer #RetailRelationships #StartupGrowth #MelbourneStartups #AustralianBusiness #eCommercePodcast #EntrepreneurshipAustralia #BrandBuilding #GuerrillaMarketing #AustralianRetail

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BFCM 2025 Free Video Download Resource

Black Friday Is Coming:

Are Your Ads, Forecasts & Creatives Ready to Perform?

Every eCommerce brand wants massive Q4 revenue... but most sabotage their own results before the sale even starts.

In this episode, Ryan Martin teams up with Blue Sense Digital Co-Founder Nathan Perdriau to expose the common pitfalls and overlooked tactics that make or break your Black Friday results.

From Google Ads overspend, to bad creative timing, to forecasting flaws that derail growth, this conversation is a must listen if you're serious about scaling profitably in 2025.

They break down what’s working right now in eCommerce marketing and reveal how the savviest brands are preparing months ahead of major sales events.

You'll walk away with a practical, BS-free playbook for building campaigns that convert, without burning budget or relying on guesswork.

Link to Nathan's Post we discussed on the podcast here

• Customer Acquisition Tactics That Work in 2025: Why “set it and forget it” is dead, and how top brands are engineering growth loops that feed themselves.

• Creative Volume vs Quality: Why pumping out hundreds of ad variations won't save you, and how to focus on high performing angles that actually scale.

• Smart Use of Branded Search Ads: Discover when to defend your brand, and when it’s just a tax on your own traffic.

• Forecasting for Growth (Not Fantasy): How to separate new vs returning customer revenue, and why blending the two can destroy your projections.

• What NOT to Do During Black Friday: The fatal mistake brands make by testing creatives mid-sale, and how to avoid diluting your ROAS when it matters most.

• VIP Lists & Loyalty Leverage: Build your own hype machine by segmenting your best buyers and giving them early access that drives urgency and repeat sales.

• Efficient Content Strategies: Learn how to repurpose top creatives to save production time without sacrificing performance, especially when the pressure is on.

• Google Ads Done Right: Understand the intent behind search terms to stop wasting money, and start converting high-intent buyers instead of browsers.

Free SEO Audit Here

James Stewart Website Here

If you only listen to one episode this year, make it this one.

James Stewart has been inside the boardrooms and war rooms of Dick Smith, Jeanswest, Surf Dive & Ski, Harris Scarfe, Freedom, and more.

Often at the exact moment things were falling apart or being saved.

In this no-BS conversation, he reveals:

• 🚨 Why 8-figure offers get rejected and how that leads to bankruptcy

• 🔥 The real reason Australian retailers fail (hint: it’s not the economy)

• 🧠 How to emotionally detach from your business and make smarter decisions

• 📉 The subtle signs you’re losing customer relevance and what to do about it

• 💡 What founders must do every 90 days to avoid slow death in retail

Plus, wild behind-the-scenes stories from some of Australia’s most iconic retail collapses and comebacks.

👉 If you're a founder, CEO or operator in eComm or retail, this is the episode you need to hear.

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Contact Patrick Gregson

What actually drives growth in e-commerce today?

In this episode, Ryan Martin sits down with Patrick Gregson, former Head of Brand at The Iconic, to unpack the strategies that helped scale one of Australia’s most iconic retail brands.

Patrick shares hard-won lessons from The Iconic’s journey from scrappy startup to enterprise giant.

You’ll hear why customer loyalty goes far beyond points programs, how to balance brand and performance marketing, and why experience is the real battleground for retention.

Whether you’re launching a DTC brand or trying to scale an established store, this episode is packed with sharp insights on growth loops, attribution, and the ever-changing digital landscape.

Key topics:

• What loyalty actually means in 2025

• How The Iconic built its customer flywheel

• Attention as the new currency in digital marketing

• Why consistent engagement beats short-term hacks

• The tools modern e-com startups can now leverage

A must-listen for founders, marketers, and operators serious about sustainable e-commerce growth.

Free SEO Audit

Yuliya Whiston Linkedin

Ryan Martin Linkedin

Hiring in 2025 isn’t what it used to be, and if you're still relying on outdated tactics, you’re already behind.

In this episode, Ryan Martin is joined by eCommerce recruitment expert and founder of Altair Recruitment Yuliya Whiston to unpack what today’s top candidates are actually looking for and what smart brands are doing to stand out.

You’ll learn:

• 🔍 The non-negotiables talent expects in 2025

• 💼 Why soft skills and personal branding now outweigh traditional experience

• 📉 The hidden reasons your job listings might be turning candidates off

• 📲 How employers are using social media to screen (and attract) top hires

• 🚀 Pro tips for job seekers to cut through the noise and land high impact roles

Whether you're hiring or job hunting, this episode will give you the inside edge to succeed in the new era of eCommerce recruitment.

SEO Audit Here

Speak With Alex - For a complimentary website audit please email alex.ross@athoscommerce.com

Alex Ross, Senior BDM for Athos Commerce, gives us the heads up on the tools, tests, and tactics top eCommerce brands are using to dominate Q4.

From AI-powered generative discovery to overlooked A/B testing goldmines, this episode is your roadmap to smarter search, higher conversions, and lasting loyalty.

Whether you're prepping for Black Friday, scaling your product catalogue, or trying to crack customer intent, this conversation delivers the kind of insights most brands find out the hard way.

You’ll Learn:

• How generative discovery is redefining search intent and product discovery

• The exact data mistake killing your conversions

• Smart A/B tests that move the needle fast

• What to fix now to crush November sales

• How to turn product data into a loyalty machine

Perfect for:eCommerce founders, digital marketers, CX leads, and anyone serious about optimising for Q4 and beyond.

Free SEO Audit Here

Follow Ryan on Insta @remarkabledigital

Ryan Martin and Patrick Dhital talk about the current techniques and questions they get asked when talking to eCommerce founders and eCommerce managers in Australia when it comes to Search Engine Optimisation.

We talk about the usefulness of backlinks in 2025, what role content plays in generating more organic traffic, collection page issues and how to do some keyword research through Google Search Console.

We also touch on the benefits of optimising for long tail keywords which attract a more conversion focused visitor, and how you can still rank for these despite having some bigger budget competitors who have ranked there for a while!

Free SEO Audit - Start Here

Unlocking the Future of Marketing with Mobile Wallets

In this episode of eCommerce Australia, host Ryan Martin sits down with Brian Pham, Founder of Litecard, to explore how mobile wallets are revolutionizing customer engagement and marketing strategies.

Discover how Litecard's wallet-led marketing platform is transforming the way brands connect with customers, offering unprecedented opportunities for enhanced customer experience and engagement.

Brian shares insights on the evolution of marketing strategies, the crucial role of attribution and analytics in eCommerce, and why Australia serves as the perfect testing ground for innovative technologies.

Key topics covered:

• The shift towards mobile-first marketing strategies
• How mobile wallets are changing brand-customer interactions
• Attribution challenges and analytics solutions in eCommerce
• Integrating influencer marketing with mobile wallet strategies
• Preparing for major sales events with mobile wallet technology
• Trust and security considerations in digital transactions
• Data insights and performance tracking opportunities
• Future-proofing eCommerce strategies for changing consumer behaviors

Whether you're a small business owner or enterprise brand, this episode provides actionable insights on leveraging mobile wallet technology to enhance customer experience and drive engagement in the evolving eCommerce landscape.

🎯 Perfect for: eCommerce business owners, digital marketers, retail professionals, and anyone looking to understand the future of customer engagement technology.

#eCommerce #MobileWallets #DigitalMarketing #CustomerEngagement #MarketingTech #RetailInnovation #AustralianBusiness

Episode Information:

• Host: Ryan Martin, Founder of Remarkable Digital
• Guest: Brian Pham, Founder of Litecard
• Episode: 102
• Duration: ~45 minutes