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ppc.zone | New Perspectives and Insights for Digital Marketers

ppc.zone | New Perspectives and Insights for Digital Marketers

Auteur(s): Jyll Saskin Gales
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À propos de cet audio

 ppc.zone is a live event for PPC practitioners. The goal is to elevate new perspectives and insights in the industry, by providing a platform for everyone to advance their skills. During ppc.zone, 3 speakers will each share a 7-minute presentation about a trend, tactic, observation, tip - something new and valuable for PPCers! Then, the speakers gather in a panel discussion to answer questions from the moderator & the global live audience. The events are scheduled for different days & times to accommodate various time zones. Recordings will always be made available afterwards on YouTube and the major podcast apps. Want to speak at ppc.zone? Applications are open to all - visit https://ppc.zone to learn more© 2025 ppc.zone | New Perspectives and Insights for Digital Marketers Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
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  • #54 ppc.zone December 2025: Melissa Mackey “Using YouTube to boost B2B paid search performance”

    #54 ppc.zone December 2025: Melissa Mackey “Using YouTube to boost B2B paid search performance”
    Dec 9 2025

    Melissa Mackey is Head of Paid Search for Compound Growth Marketing. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Next and HeroConf.

    You can find her on LinkedIn: http://www.linkedin.com/in/melissamackey

    For more from the December 2025 event, visit https://ppc.zone/events/ppc-zone-december-2025

    PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://consent.ppc.zone
    [affiliate link]

    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

    ppc.zone is elevating new perspectives and insights in the PPC industry
    Voir plus Voir moins
    10 min
  • #53 ppc.zone December 2025: Aldwin Neekon “3 B2B Google Ads Traps to Avoid”

    #53 ppc.zone December 2025: Aldwin Neekon “3 B2B Google Ads Traps to Avoid”
    Dec 9 2025

    After spending over 15 years helping B2B companies solve their marketing problems, Aldwin Neekon has built processes to get you results despite the obstacles that every ad platform puts in the way of B2B companies like yours. His background is in software engineering of all things, and when he has a spare minute he likes to get synthesizers to make that brrrrreeeeeoooowww sound. But mostly he does marketing.

    You can find him on LinkedIn: https://www.linkedin.com/in/aldwin/

    For more from the December 2025 event, visit https://ppc.zone/events/ppc-zone-december-2025

    PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://consent.ppc.zone
    [affiliate link]

    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

    ppc.zone is elevating new perspectives and insights in the PPC industry
    Voir plus Voir moins
    8 min
  • #52 ppc.zone December 2025: Matt Beswick “B2B Microsoft Advertising”

    #52 ppc.zone December 2025: Matt Beswick “B2B Microsoft Advertising”
    Dec 9 2025

    Matt Beswick is a paid marketing manager at Quality Bearings Online, specialising in B2B ecommerce. He recently spoke at brightonSEO and Performance MCR. Matt has spent 16 years in PPC, spending time in-house, agency side and freelance, so he has seen PPC from almost every perspective.

    You can find him on LinkedIn: https://www.linkedin.com/in/matt-beswick/

    For more from the December 2025 event, visit https://ppc.zone/events/ppc-zone-december-2025

    PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://consent.ppc.zone
    [affiliate link]

    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

    ppc.zone is elevating new perspectives and insights in the PPC industry
    Voir plus Voir moins
    11 min
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