Melissa Mackey is Head of Paid Search for Compound Growth Marketing. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Next and HeroConf.

You can find her on LinkedIn: http://www.linkedin.com/in/melissamackey

For more from the December 2025 event, visit https://ppc.zone/events/ppc-zone-december-2025

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ppc.zone is elevating new perspectives and insights in the PPC industry

After spending over 15 years helping B2B companies solve their marketing problems, Aldwin Neekon has built processes to get you results despite the obstacles that every ad platform puts in the way of B2B companies like yours. His background is in software engineering of all things, and when he has a spare minute he likes to get synthesizers to make that brrrrreeeeeoooowww sound. But mostly he does marketing.

You can find him on LinkedIn: https://www.linkedin.com/in/aldwin/

For more from the December 2025 event, visit https://ppc.zone/events/ppc-zone-december-2025

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ppc.zone is elevating new perspectives and insights in the PPC industry

Matt Beswick is a paid marketing manager at Quality Bearings Online, specialising in B2B ecommerce. He recently spoke at brightonSEO and Performance MCR. Matt has spent 16 years in PPC, spending time in-house, agency side and freelance, so he has seen PPC from almost every perspective.

You can find him on LinkedIn: https://www.linkedin.com/in/matt-beswick/

For more from the December 2025 event, visit https://ppc.zone/events/ppc-zone-december-2025

PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://consent.ppc.zone
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ppc.zone is elevating new perspectives and insights in the PPC industry

The Indie PPC Podcasts' Joey Bidner and Inside Google Ads' Jyll Saskin Gales "meet" for the first time in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and strategies for success. Topics include audience targeting, smart bidding, email marketing, third-party tools, and the significance of clear communication and expectation management with clients.

Follow Joey on LinkedIn https://www.linkedin.com/in/joey-bidner-16869687/

Follow Jyll on LinkedIn https://www.linkedin.com/in/jyllsaskingales/

Learn more about PPC Zone at https://ppc.zone

Additional podcasts and YouTube channels you may enjoy:

- Marketing O'Clock

- Andrew Lolk Talks PPC

- The Indie PPC Podcast

- Sarah Stemen's Google Ads Strategy Hub

Robyn has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and speaks at shows all over the world about marketing on Amazon including SMX Munich, Pubcon, Prosper, and more. Robyn is the co-founder of Marketplace Blueprint, a digital agency that specializes in listing optimization and advertising on Amazon. She has over 15 years of experience of selling online on Amazon, eBay, and other eCommerce venues.

You can find her on LinkedIn: https://www.linkedin.com/in/robynjohnsonaz/

For more from the October 2025 event, visit https://ppc.zone/events/ppc-zone-october-2025

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ppc.zone is elevating new perspectives and insights in the PPC industry

Melanie Katz is a digital marketer with 10 years of experience in paid media, campaign optimization, and data-driven strategy. Some of her favorite projects include simplifying complex workflows, designing marketing tests, and uncovering insights that drive growth. In ad agency roles, she worked with clients including UNIQLO Canada & Conair. Currently, she is building the in-house retail marketing program at Lucky Jack Gear in Portland, OR.

You can find her on LinkedIn: https://www.linkedin.com/in/melaniekatz

For more from the October 2025 event, visit https://ppc.zone/events/ppc-zone-october-2025

PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://usercentrics.sjv.io/ppc-zone
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ppc.zone is elevating new perspectives and insights in the PPC industry

Reva Minkoff is the Founder and President of Digital4Startups Inc., a full-service marketing agency that specializes in PPC advertising, Google ads, paid social media, search engine optimization, email marketing, and analytics. A graduate of Harvard University and an EMBA from the Quantic School of Business and Technology, Reva currently resides in Chicago. She has helped hundreds of companies with their digital marketing via her company, helped hundreds more through her mentorship at 1871 and The Founder Institute, among others, and taught several thousand people digital marketing in over 100 countries via her courses on Udemy.

You can find her on LinkedIn: https://www.linkedin.com/in/revaminkoff/

For more from the October 2025 event, visit https://ppc.zone/events/ppc-zone-october-2025

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ppc.zone is elevating new perspectives and insights in the PPC industry

Susan Yen is a PPC strategist with 7+ years' experience helping brands grow through data-driven campaigns. Speaker, team leader, and advocate for inclusion.

You can find her on LinkedIn: https://www.linkedin.com/in/susan-yen

For more from the August 2025 event, visit https://ppc.zone/events/ppc-zone-august-2025

Grab your very own Unofficial Google Ads Merch at https://jyll.ca/merch - all proceeds support keeping PPC Zone free and accessible to all!

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry