Résultats Éditeur "Dreamscape Media, LLC" dans Affaires et carrières

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls zombie loyalists--fervent fans who help companies massively increase their customer bases, brand awareness, and, most important, revenues. Imagine an army of customers who will do your public relations, marketing, and advertising without being asked each and every time they give you their money. These are zombie loyalists.

There is far more to Switzerland than beautiful scenery, chocolate, watches, faceless bankers, and spotless cities. The real Switzerland is full of surprises and anything but bland. This small, rugged, landlocked country at the heart of Europe has been a confederation since the first three cantons came together in a defensive alliance in 1291. Four national languages are spoken within its borders. Its present 26 cantons are largely autonomous and retain their individual characters.

In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team's Cinderella journey from divisional doormat to World Series contender. By quantifying the game's intangibles, they were able to deliver to Tampa Bay an American League pennant. This is an informative and entertaining case study for any organization that wants to go from worst to first.

What's really going into commercial dog food? The answer is horrifying. Big Kibble is big business: $75 billion globally. A handful of multinational corporations dominate the industry and together own as many as 80 percent of all brands. This comes as a surprise to most people, but what’s even more shocking is how lax the regulations and guidelines are around these products. The guidelines - or lack thereof - for pet food allow producers to include ever-cheaper ingredients and create ever-larger earnings.

Taking listeners beyond the stereotypical images of windmills, clogs, and tulips, this audio guide helps visitors understand the complex layers of identity in this small, densely populated country on Europe's northwestern seaboard. With roots as a maritime nation that built a network for transportation, defense, and trade, the Netherlands of today is still a prime economic hub of Europe. The Netherlands is also famous for its liberal attitudes, recently challenged by high levels of immigration, and is home to an intelligent, cosmopolitan, enterprising, tolerant, and modest people.

Whether you're running a small team or an international enterprise, all leaders know the feeling of facing a tough choice. It's impossible to see into the future to predict how our decisions play out, but we can look to the momentous decisions of the past for insights on how profound choices are made. Each decision made by influential figures, from Alfred Nobel and Marie Curie to Martin Luther King, Jr., and The Beatles, has shaped our world - and now they can help you make the decisions that will determine the direction of your organization.

Culture Smart! provides essential information, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships.

This is the story of the 36-year-old business relationship between Luciano Pavarotti and his manager, Herbert Breslin, during which Breslin guided what he calls, justifiably, “the greatest career in classical music”. During that career, Breslin moved Pavarotti out of the opera house and onto the concert (and the world) stage and into the arms of a huge mass public.

Along the path to any goal - completing a marathon or a thesis paper, winning a medal or a contract - familiar mental hurdles arise: We may fixate on the odds of failure or find our interest flags two-thirds of the way through. That’s when elite endurance athletes - top performers in running, cycling, and swimming - turn to their rich arsenal of cognitive strategies to overcome self-doubt and unlock peak performance.

The Authentic Actor: the Art and Business of Being Yourself illuminates for today’s actors the skills, strategies, and mental approach to navigating the intersection of art and commerce. It’s the culmination of Michael Laskin’s over forty years in the profession, and thousands of hours of classroom work and private coaching. Today’s “Authentic Actor” is someone who has successfully merged their highly developed talent with their fully examined identity. Defining, refining, and understanding your indelibility as an actor, your “blink-of-an-eye” factor, is key.

In this timely and essential guide, McKinsey alumni Gaurav Bhatnagar and Mark Minukas present a proven approach to workplace anxiety that reduces stress, boosts well-being, and overcomes blocks that get in the way of success. It begins with changing our relationship with fear and then developing strategies that improve outlook and performance, leading to greater profits, sustainable growth, and personal rewards. It’s only possible with a culture of unfear.

Choices we can expect to encounter, from life-changing career moves to the best route to the coast can expend a lot of time and mental energy if we haven't learned the basic skills required for getting things done effectively and decisively. This book is a basic practical guide to the all-important mental process by which we all live our lives: analyzing a situation, sorting out how to respond to it, and taking action accordingly.

Jake Halpern introduces us to a former banking executive and a former armed robber who become partners and go in quest of "paper" - the uncollected debts that are sold off by banks for pennies on the dollar. As Halpern shows, the world of consumer debt collection is a wild and unregulated shadow land, where operators may misrepresent a debtor's situation, make illegal threats, and even lay claim to debts that are not theirs to collect in the first place.

Called the “Queen of Beauty” and the most influential lone woman to impact the beauty industry since Estée Lauder by The New York Times, Leslie Blodgett’s story is anything but ordinary. As the CEO of BareMinerals, she reinvented how beauty was sold by tapping into the power of community before the idea of social media existed. In 2006, Blodgett took the company public in one of the largest cosmetic IPOs of the decade, and in 2010, the company was acquired for $1.8 billion. Pretty Good Advice is her next chapter.

Most Americans have not inherited wealth or a successful business that can set them up for life. That means most Americans are destined to live with financial worries and concerns for the rest of their lives, right? Wrong! With his entertaining and informative style, New York Times best-selling author, actor, and financial pundit Ben Stein refutes the current notion that the corporate system is rigged against ordinary citizens and explains how corporate stock ownership is the best system ever devised.

The Ultimate Competitive Advantage describes the six practices Franklin Covey has discovered to engage people across the company and shows how employing these practices can take your organization to a higher level of performance. In the end the success of any organization is dependent on effectiveness and the commitment of its people. Everyone knows this, but few organizations operate this way. But with the help of The Ultimate Competitive Advantage, yours can.

Narratives about decision making are often inadvertently tailored primarily to men. Meanwhile, narratives about women in business overlook decision making or offer advice that is unhelpful and can even backfire. How Women Decide fills this gap. It takes on the very real psychological and cultural obstacles women face, asks how these affect decision making, and suggests practical changes for approaching important choices.

Psychologist Jodie Eckleberry-Hunt, author of Move on Motherf*cker, provides the tools to survive and thrive after a breakup in this empowering, BS-free guide. This seriously motivational guide mixes salty straight talk, humor, cognitive behavioral therapy, mindfulness, and positivity to lead you to growth and recovery. Overcome self-defeat, smash the sh*t out of heartbreak, and get ready to move on, motherf*cker!

Los principios, modelos y sistemas que Víctor Hugo Manzanilla comparte en Emprendedor, conquista el arte de los negocios, son oro molido porque son prácticos y comprenden conocimiento adquirido por el autor en su amplia trayectoria como emprendedor en serie y ejecutivo de empresas Fortune 500, además de que son acompañados con ejemplos con los que el lector puede fácilmente identificarse, algunos de su propia experiencia en el mundo empresarial.

Billionaire entrepreneurs Elon Musk, Jeff Bezos, and Richard Branson have long trumpeted plans to make space travel a possibility for ordinary people, and those ideas are inching ever closer to reality. At the same time, other companies plan to mine the Moon for helium-3 and asteroids for precious metals. Popular-science writer Andrew May takes an entertaining, in-depth look at the triumphs and heroic failures of our quixotic quest to commercialize the final frontier.