Résultats Éditeur "Gildan Media, LLC" dans Argent et finances

We have just come through the worst recession many of us have ever seen, and in times like these, it's tempting to think that just having more money would solve our problems. Indeed, it is also widely believed that how wealthy you are is a result of external factors, such as job promotions or good investments. But the surprising truth is that affluence is actually based on a certain way of thinking, one which has never before been discussed. The book includes a test to determine your Affluence Intelligence Quotient (AIQ), and a step-by-step program to raise that AIQ in just three months.

In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers.

With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one-stop guide based on years of research, longtime blogger and best-selling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls.

If you're ready to take the journey to independence and financial success, here's your ticket. In this life-changing audiobook, entrepreneur and inspirational speaker Keith Cameron Smith tells you how to think like a boss instead of an employee. The key to moving beyond the employee role and up the economic ladder is mastering 10 vital principles.

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

The tumultuous changes of the past decade, including China's economic rise and the financial meltdown, were just the beginning. The next cataclysmic wave is surging relentlessly ahead, demanding leaders who can steer their companies through complexity and change. Leadership 2030 uncovers six megatrends that will dramatically impact organizations' markets, cultures, systems, and processes.

Striking out on your own for the first time is exhilarating. But in a culture full of bad advice, predatory banks, and splurge-now-pay-later temptations, it can also be extremely dangerous - leading you to make financial decisions that could hurt you for years to come. Combine this with a slumped economy, mounds of student loans, and dubious examples from reality TV stars to politicians to your own parents, and it’s no wonder so many twenty-somethings are struggling.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

While some semblance of stability has returned to the financial markets, the economies on which these markets must ultimately depend remain structurally weak, and the path toward sustained growth will be difficult. In order to set the economy on a sounder path, we need to understand the sources of instability that caused the failure of the financial system, rethink established ideas, and challenge the intellectual and moral authority of the institutions that control the world's capital.

What really separates the best from the rest? We all know that it takes hard work, dedication, and the occasional dose of luck for someone to make it to the top of their chosen field. Yet, we also suspect that it takes a little something more - but what? The Art of Doing asks today’s most successful celebrities, businessmen, and iconoclastic achievers, "How do you succeed at what you do?"

Does your heart race when your credit card bill arrives? Are you one flat tire or one emergency room visit away from financial ruin? If you think a secure financial future is out of reach, you’re wrong. Let Marianna Olszewski teach you how to love your money instead of running scared from it.

In 2001, Jim O'Neill predicted the fastest growing economies of the past decade. The Growth Map features O'Neill's personal account of the BRIC phenomenon, how it has evolved, and where those four key nations currently stand after a turbulent decade. And the audiobook also offers an equally bold prediction about the "Next Eleven" countries: Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, Philippines, South Korea, Turkey, and Vietnam.

What if everything you thought you needed to do to succeed was actually standing in the way of your success? Tama Kieves, Harvard-lawyer-turned-career-coach, has spent the last decade crossing the United States and Canada, speaking to tens of thousands of people and sharing her inspiring story of moving from a career that was killing her to a life that has uplifted her. She has mentored thousands of people who, with her help, have followed their passion, and now live their dream lives.

When you think of a great business, you often think of its clients. They’re not just happy customers; they’re raving fans who’ll take time out of their day to tell you or anyone within range just how much they love that business. They’ll line up before dawn for its latest product offering, create buzz, and treat the brand as a personal status symbol. Does your business have super-fans like this? Do you want them? If so, ...And the Clients Went Wild! is your essential marketing toolbox.

In the summer of 2007, the subprime empire that Wall Street had built all came crashing down. On average, 50 lenders a month were going bust - and the people responsible for the crisis included not just unregulated loan brokers and con artists, but also investment bankers and home loan institutions traditionally perceived as completely trustworthy.

With the collapse of investment banks, trillion-dollar-plus government bailouts, and decimated retirement portfolios, it's never been more important to understand the "new rules" of making money. Faced with the reality that "investing will never be the same again," Fiscal Hangover may well be the most important audio book you'll listen to this year.

Cheap. It's a dirty word laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid winters and rarely using his car's turn signals - to keep them from burning out. But as an adult, she found herself walking 30 blocks to save $2 on subway fare. In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny.

Based on author David Loeper's nearly 25 years of experience with this industry's inner workings, Stop the Investing Rip-off reveals the real costs of the investments we make, details the false and misleading information sold to us, and discusses the devastating effects they can have on personal wealth.

Most of us devote a substantial percentage of our waking hours to making, spending, and having more. This desire to accumulate is natural. But when a bigger bank balance - or the things it can buy - becomes our animating purpose, disappointment generally follows.

A Hedge Fund Tale of Reach and Grasp recounts the ecstasy and the agony of investors in the hubris-filled years of the great secular bull market and the terrors of the financial collapse. It is a story of personal and investment triumph and tragedy in the tradition of An American Tragedy and Bonfire of the Vanities. Though the tale is fiction, it is faithful to the actual market events of the decade of hedge fund madness and the ensuing destruction in the great bear market of 2007–2009 and its aftermath.