Titres dans Développement commercial et entrepreneuriat

From the bestselling author of Thinking in Bets comes a toolkit for mastering the skill of quitting to achieve greater success Business leaders, with millions of dollars down the drain, struggle to abandon a new app or product that just isn’t working. Governments, caught in a hopeless...

In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, "Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons." In Billion Dollar Lessons, Paul Carroll and Chunka Mui draw on research into more than 750 business failures to reveal the misguided tactics that mire companies over and over.

More than anything else, you need to understand exactly how your employer evaluates you, and your annual performance review doesn't tell the whole story. In The Reality-Based Rules of the Workplace, Cy Wakeman shows how to calculate how your true value to your organization by understanding your current and future potential against your "emotional expense" - the toll your actions and attitudes take on the people around you.

What is your Working Genius? The Working Genius podcast is designed to help people identify their natural gifts and find joy and fulfillment in their work and life. Leadership and teamwork expert Patrick Lencioni and his team explore the Working Genius model and provide practical advice for applying this framework individually, at our jobs and in our homes. What type of work makes you thrive? Are you burning out because your job requires you to work in your areas of frustration? How can teams and families better tap into one another’s gifts? This podcast answers all these questions and more.

Author Bedros Keuilian, founder and CEO of Fit Body Boot Camp and known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will teach you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes - not only to achieve but dominate your goals.

Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration...

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

In Ruthless Consistency, Michael Canic identifies the three surprising reasons most strategic change initiatives fail: Leaders unwittingly send mixed messages that demotivate their people and undermine those initiatives; leaders focus on what they do instead of what their people experience; and leaders are not as committed as they think they are or need to be. The book then introduces an intuitive yet comprehensive model for success.

Become a better salesperson by learning to debunk the sales myths and focus your strategy on a proven approach that will drive the results you want. Can succeeding in sales be as simple as hooking up the latest CRM tool or perfecting your social media profiles and waiting for qualified leads to...

In this timely and powerful book, Jerry Muller uncovers the damage our obsession with metrics is causing and shows how we can begin to fix the problem. Filled with examples from education, medicine, business and finance, government, the police and military, and philanthropy and foreign aid, this brief and accessible book explains why the seemingly irresistible pressure to quantify performance distorts and distracts, whether by encouraging "gaming the stats" or "teaching to the test"....

Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.

Mike Desormeaux's Wealth Won't Wait is your handbook to tried, true, and proven financial wealth-building through investing in real estate. This book teaches proven, reliable, in-the-trenches real estate investing to help you escape the nine to five, regain your freedom, and live in abundance. For living more and working less, this book is the blueprint. Wealth Won’t Wait is your ultimate guide to real estate investing, creating passive income for life, and finding the right investment for you!

You're trying to help - but is it working? There's a better way. In this powerful, practical audiobook, emotional intelligence expert Richard Boyatzis and Weatherhead School of Management colleagues Melvin Smith and Ellen Van Oosten present a clear and hopeful message. The way to help someone learn and change, they say, cannot be focused primarily on fixing problems, but instead must connect to that person's positive vision of themselves or an inspiring dream or goal they've long held.

One of the Best Technology Books of 2020—Financial Times “Levy’s all-access Facebook reflects the reputational swan dive of its subject. . . . The result is evenhanded and devastating.”—San Francisco Chronicle “[Levy’s] evenhanded conclusions are still damning.”—Reason “[He]...

Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this audiobook reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net-worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You'll gain essential insight into the practice of fundraising and the fundraising cycle.

How Silicon Valley’s heartless, baseless, and foolish obsessions—with escaping death, building AI tyrants, and creating limitless growth—pervert public discourse and distract us from real social problems Tech billionaires have decided that they should determine our futures for us...

Human beings have been organizing to accomplish work for as long as we’ve existed. So why is organizational behavior still so elusive and mysterious? In this book, one of the greatest scholars in his field reframes his career’s work around the seven forces that drive all organizations. Mintzberg identifies them as efficiency, proficiency, consolidation, collaboration, culture, division, and conflict.

Take your business to the next level by identifying the opportunities in your simple numbers. Looking for an investment opportunity with the capacity for long-term high yields? Put your business to work for you! Greg Crabtree demystifies common accounting and reveals the growth potential going unnoticed in your balance sheets. Learn how to make decisions based on data you already have to guide your business to be its best, most profitable self.

You can turn any warm or cold prospect into a hot prospect, wanting to know all about your business. How? By learning how to effectively introduce your business into a social conversation with an easy, rejection-free sequence of just a few words. Prospects want what you have to offer, but they are afraid of someone selling them. However, prospects love to buy and join. So why not use socially acceptable word sequences that compel any prospect to literally beg you for a presentation?

Hundreds of thousands of business leaders and aspiring professionals have profited from the wisdom and savvy of Lead the Field! Now you can, too. Lead the Field has often been referred to as the "Program of Presidents" because so many top executives and business leaders have incorporated Earl Nightingale's insight and guidance into their management philosophies. This landmark book is a practical guide on how to think and act like a success. The timeless stories Nightingale uses to make his points are as profound as they are accessible.