Résultats Éditeur "Penguin Audio" dans Développement commercial et entrepreneuriat

When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best...

Longtime NBC News reporter Char Adams writes a deeply compelling and rigorously reported history of Black political movements told through the lens of Black-owned bookstores, which have been centers for organizing from abolition to the Civil Rights Movement to Black Lives Matter. In Black-Owned...

An accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from “Achievement” to “Worry,” to bring clarity...

A 2018 Nautilus Book Award Winner for Business and Leadership! The founder of Menlo Innovations and author of the business culture cult classic Joy, Inc offers an inspirational guide to leaders seeking joy in the challenge of leading others. Rich Sheridan's Joy, Inc. told the story of how his...

For forty years, Dean Smith coached the University of North Carolina basketball team with unsurpassed success. Now, in The Carolina Way, he explains his coaching philosophy and shows readers how to apply it to the leadership and team-building challenges they face in their own lives. In his wry...

Do you dream of starting your own business but don’t have any money? What if you could set up a venture with nothing but a good business idea and the determination to make it work? It’s an appealing idea, particularly in the current economic climate where no one has cash to spare and austerity rules the day. In fact, studies show that more people start businesses during recessions than at any other time. The good news is that it can be done, provided you follow a few golden rules.

The author of Expect To Win and Strategize To Win steps out with dynamic strategies for leaders of today and tomorrow. Work has undergone a sea change, introducing a new matrix of concerns and questions for leaders and potential leaders. What does it take to lead effectively now? What does...

Brought to you by Penguin. FROM THE BEST SELLING AUTHOR OF THE EMPTY RAINCOAT AND UNDERSTANDING ORGANISATIONS. Over a span of seven decades, Charles Handy was, variously, a businessman, a writer, a philanthropist and a philosopher. Not even a stroke as he approached the age of 90 dimmed his...

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young...

A WALL STREET JOURNAL BESTSELLER If keeping employees is a challenge for you, Never Lose an Employee Again offers a proven framework for increasing retention, engagement, and in the process, profits. Joey Coleman, one of the world's leading experts on employee experience, reveals practical...

A vital and timely investigation into the opaque and powerful consulting industry—and what to do about it There is an entrenched relationship between the consulting industry and the way business and government are managed today that must change. Mariana Mazzucato and Rosie Collington show that...

When the pressure is on, many of the world’s top CEOs turn to McKinsey & Company to reinvent themselves and their organizations. The Journey of Leadership brings the experience of one of the world’s most influential consulting firms right to your fingertips. This book is the first-ever...

Women around the world have responded to Cara Alwill Leyba’s Girl Code with a resounding YES. Companies like Kate Spade and Macy’s have brought her in to teach “the Code.” Inc. magazine named Girl Code one of the “Top 9 Inspiring Books Every Female Entrepreneur Should Read” alongside...

The New York Times bestselling examination of the worldwide movement for social and environmental change Paul Hawken has spent more than a decade researching organizations dedicated to restoring the environment and fostering social justice. From billion-dollar nonprofits to single-person dot...

A soulful re-envisioning of what work and leadership can be, from the visionary mind of renowned author and thought leader, Seth Godin The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to...

"A hilarious and moving story of unconventional entrepreneurialism, passion, and guts." --Danny Meyer, CEO of Union Square Hospitality Group; Founder of Shake Shack; Author of Setting the Table Original recipes by J. Kenji López-Alt of The Food Lab and Stella Parks of BraveTart James Beard...

How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the...

Random House presents the audiobook edition of How to Be an Overnight Success by Maria Hatzistefanis, read by Janice Vee and with an introduction read by the author. "You are not born an entrepreneur. It's a skill that you learn along the way." When the skincare company Rodial launched its cult...

Unabridged CDs * 4 CDs, 4 1?2 hours The Ten Commandments for Business Failure is a cautionary bible for business leaders, from a widely admired elder statesman who has seen and heard it all...

From bestselling author of The $100 Startup and Side Hustle comes Chris Guillebeau's engaging story about the power you have to create your own financial destiny. Like financial classics The Latte Factor and The Richest Man in Babylon, The Money Tree uses a compelling story with captivating...