Résultats Éditeur "Random House Audio" dans Gestion et leadership

Published multi-genre writer Laura Goode had an epiphany after finishing her MFA and building a freelancing career: Nobody is teaching writers how to wield their persuasive storytelling abilities to make money from their writing. So she decided to write the business-of-writing handbook she needed most. Pitch Craft draws on Goode’s experience as a novelist, poet, essayist, filmmaker, and creator of a pitching and publishing course to uncover what nobody else will tell you about the business strategy that creates a writing career.

We live in a volatile, uncertain, complex and ambiguous (VUCA) world that calls for a paradigm shift in the style of leadership. The new world needs leaders who are purposeful, agile, flexible, cooperative, humble and helpful. Leadership, therefore, is as much about soft skills as hard skills, and no leader can be successful without using the two in concert. In The Gym of Leadership, Anil Khandelwal, a proven transformational leader, advocates that building all-round leadership capabilities should be a high-priority agenda for those aspiring for growth.

From the founder of Wikipedia, a sweeping reflection on the global crisis of credibility and knowledge, revealing “the rules of trust” that transformed Wikipedia from a scrappy experiment into a global utility used by billions of people—and how those rules can help others build things that last

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate listeners about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.

India's economy has tripled in size over the past twenty years. And yet, the generation that propelled this growth is facing rising levels of stress and depression. Furthermore, the new generation entering the workforce today dreams big but faces a highly competitive work environment. How can both these generations fire on all cylinders and lead fulfilling lives? This book attempts to answer this question by using the principles of Simplicity, Specialization, Creativity and Collaboration.

Transform focuses on people management, which the author demonstrates is a very important pillar of success. That is because leadership and managing are the means, while the end impact is what they do to people.

The whole discipline of career management now has three elements to it: Managing yourself; Managing your team; and Managing your business. In this book, Shiv Shivakumar points out that today, unlike in the past, all the three elements are your responsibility. With in-depth interviews with top leaders across the spectrum and an insightful foreword by Sachin Tendulkar, The Art of Management is a must-hear.

Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people's expectations have come together to write a new story of marketing. The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions.

Ever wondered why CEOs, leaders and recruiters talk endlessly about soft skills? Job interviews, promotions, appraisals, teamwork, managing workplace challenges, communication skills and a lot more—soft skills give you a sizable professional edge to ace all of these. In this book, Ronnie Screwvala shares personal stories and observations from his many failures and few successes to give you an insider's view of the "invisible" skills, which can cut years off your learning curve.

Wie ein Boom an Innovationen die größten Probleme der Menschheit lösen und unser Leben verändern wird. Autos, die kein Benzin mehr verbrennen, an keine Steckdose mehr müssen und allein über die Straßen steuern. Getreide, das mit wenigen Tropfen Wasser wächst und ganze Dörfer ernährt. Krankheiten, die von allein Alarm schlagen und sich selbst ausrotten - zu schön, um wahr zu sein? Im Gegenteil: Zum ersten Mal könnten diese Dinge Wirklichkeit werden. Christoph Keese hat mit deutschen Erfindern, Gründerinnen, Investoren und Innovatorinnen gesprochen, in ihre Werkstätten und Labors geschaut.

In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields - psychologists, economists, advertising and marketing executives - failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.

Harpreet Grover and Vibhore Goyal met in college and then spent the next decade of their lives building a company before exiting successfully. One way to tell their story is this: they had a dream, they followed it and, then, through perseverance, they made it come true. But that’s not really the truth. Like everything in life - at least everything worth having - it wasn’t that simple. There was blood, sweat and tears, there was loss of capital, loss of friendship and even a loss of faith along the way.

Duryodhanization refers to the birth and processes of development of a villainous character - whether in works of history or mythology. In this book, Uppal ekes out the dark side of management and leadership by studying fascinating characters from the Mahabharata. He probes into what it really means to be a villain, and if villainous traits are inherent or cultivated. Original and thought-provoking, the book draws from history, mythology, and literature, and unpacks the process of villainization through the character of the legendary villain, Duryodhana.

Everyone has encountered their own version of a Category 5 storm - whether it's launching a new business, drowning in debt, enduring an emotional crisis, or actual flooding in the streets. But events that would normally incapacitate don't need to give us pause. Christine Perakis has created seven resilience strategies that any leader can use to get through whatever your disruptive environment throws at you. You are not meant to live at the whims of others or a negative market. It's time to take control.

Napoleon Hill's 17 Essential Principles of Personal Achievement have served as an encouraging and illuminating guide for those seeking to improve all areas of their lives for more than half a century. Lessons on Success is the book that keys listeners into Hill's distinct thought process - this is the complete and unabridged mind-power method for achieving your goals.

How do you gain an edge in the digital age? In this lively, accessible guide, Ram Charan, best-selling author and advisor to some of the world's top CEOs, dissects the changing nature of competitive advantage, illustrating what it takes for companies - old and new alike - to compete against digital giants like Amazon, Alibaba, and Google.

Elon Musk, der Mann hinter Tesla, Space X und PayPal, ist der ultimative Wavemaker: ein Marktführer, der nicht auf den Wellen der Innovation surft, sondern diese lieber selbst erzeugt. Und obendrein gelingt es ihm, seine Ideen stets in die Tat umzusetzen. Basierend auf fünf ebenso verrückten wie anwendbaren Erfolgsprinzipien, enthüllen Hans van der Loo und Patrick Davidson die Magie von Musk und zeigen, wie auch Sie fantastische Erfolge erzielen können. Das Hörbuch über den größten Visionär der Welt!

Best-selling author Prakash Iyer uses simple but powerful anecdotes and parables from all over the world to demonstrate what makes for effective personal and professional leadership. Iyer draws lessons from sources as diverse as his driver, a mother giraffe, Abraham Lincoln, and footballers in the United Kingdom. He shows how an instinct to lead can be acquired while flipping burgers at a fast food chain. All of these stories come together in an explosive cocktail to unleash your inner leader.

Storytelling in business is different from telling stories to friends in a bar. It needs to be based on facts. Stories at Work will teach you how to wrap your stories in context and deliver them in a way that grabs your audience's attention. The special tools, techniques, and structures in this book will help you bring the power of stories into your day-to-day business communication. They will enable you to connect, engage, and inspire and ensure that everything you share has a lasting impression on your listeners.

20 Jahre nach dem Erscheinen der "Mäusestrategie für Manager" kommt nun endlich die Fortsetzung. Spencer Johnson zeigt, wie wir mit dem gestiegenen Druck heute umgehen und sogar scheinbar ausweglose berufliche und private Krisensituationen bewältigen können. Die Geschichte von den Mäusen im Labyrinth lehrt uns, dass wir diese Herausforderungen nur dann erfolgreich bestehen, wenn wir unsere bewussten und unbewussten Glaubenssätze verändern, mit denen wir uns so oft selbst im Wege stehen.