Résultats Éditeur "Audible Studios" dans Marketing et ventes

Customization is coming in every industry, for every product. Embrace it or get left behind. Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.

The technology industry regularly invests billions of dollars into products that will never find mainstream consumer success. They fail because of one simple reason: poor marketing. The industry is leaving billions of dollars on the table because most companies don’t know how to turn their customers into brand evangelists.

Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to Join the Green Revolution,” and McDonald’s has painted its golden arches green. But are big brands and the celebrities endorsing them really as green as they claim? In The Greenwash Effect, Guy Pearse looks behind the corporate façade in the tradition of Fast Food Nation and No Logo - and what he finds will startle you.

Authored by P. Chidambaram, one of India's best-known politicians, Standing Guard offers a keen economic and political analysis of India@2015 - the tumult of the 2015 Bihar election, the debates surrounding the Land Acquisition Amendment ordinances and the Goods and Services Tax (GST) Bill, and the alarming rise of intolerance. In this rare collection of essays, Chidambaram refuses to shy away from any subject, no matter how contentious.

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.

When houses are flattened, towns submerged, and people stranded without electricity or even food, we attribute the suffering to "natural disasters" or "acts of God." But what if they're neither? What if we, as a society, are bringing these catastrophes on ourselves? That's the provocative theory of Catastrophe in the Making, the first audiobook to recognize Hurricane Katrina not as a "perfect storm," but a tragedy of our own making - and one that could become commonplace.

Sell more. Earn more. Achieve more. Join Mike Le Put in this powerful audio career-development programme, and sell your way to the top! How to Sell, Sell, Sell will equip you with all the knowledge you could ever need.

This is the story of publishing as you've never heard it before, told by one of the most provocative and informed voices building its future. It's the tale of prophets and storytellers, of entrepreneurs and shop-owners, of those who fashioned the world of book publishing as we know it.

Meet the economic gangster. He's the United Nations diplomat who double-parks his Mercedes on New York City streets at rush hour because the cops can't touch him--he has diplomatic immunity. He's the Chinese smuggler who dodges tariffs by magically transforming frozen chickens into frozen turkeys. The dictator, the warlord, the unscrupulous bureaucrat who bilks the developing world of billions in aid

China’s meteoric rise to economic powerhouse might be charted with dams. Every river in the country has been tapped to power exploding cities and factories - every river but one. Running through one of the richest natural areas in the world, the Nujiang’s raging waters were on the verge of being dammed when a 2004 government moratorium halted construction. Might the Chinese dragon bow to the "Angry River"? Would Beijing put local people and their land ahead of power and profit? Could this remote region actually become a model for sustainable growth? Ed Grumbine traveled to the far corners of China’s Yunnan province to find out.

Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

The path to successful sales negotiation starts here. How do you handle the buyer who says "you are too expensive", "we can't afford it", "we don't have the budget", or "you'll have to lower your price"? In this programme, Mike Le Put will tell you exactly how to handle these situations, how to prepare physically and mentally, how to position yourself, how to handle the discount buyer, how to negotiate profitable win-win sales, and how to become a truly successful sales negotiator.

Ever have that nagging feeling that you are better than the sum of your current achievements? Do you have a secret desire to be achieving much more, to change the world, or to reach the top of your game? Then it is time to use your ambition to your advantage. It has been proven that ambitious people achieve greater levels of success, whether that be a higher level of education, a more prestigious job, a higher income, or more satisfaction in life.

How confident are you? If you feel like your confidence could do with a bit of a boost to help make personal and professional situations easier Real Confidence will help you take on the confidence robbers, keep track of your confidence daily and incorporate confidence-building habits into your life on a regular basis.

Here, for the first time, Booz China Managing Director Edward Tse parses the Chinese landscape, walking the reader through the Chinese business environment, the effects of Chinese economic power on worldwide business, and how the two mesh and interact. The China Strategy is the only book you'll need to do business in China, with China, or in competition against China.

When Robin Chase cofounded Zipcar, she not only started a business but established the foundation for one of the most important economic and social ideas of our time: the collaborative economy. With this important audiobook, she broadens our thinking about the ways in which the economy is being transformed and shows how the Peers Inc model is changing the very nature of capitalism.

Based on a mix of interviews, research and personal experience, this book's upbeat advice focuses on tangible tactics that recent college grads and experienced 20-somethings can put to work immediately to enhance their employability now and in the future.

In its history since Independence, India has seen widely different economic experiments: from Jawharlal Nehru's pragmatism to the rigid state socialism of Indira Gandhi to the brisk liberalization of the 1990s. So which strategy best addresses India's, and by extension the world's, greatest moral challenge: lifting a great number of extremely poor people out of poverty? Bhagwati and Panagariya argue forcefully that only one strategy will help the poor to any significant effect: economic growth, led by markets overseen and encouraged by liberal state policies.

The route to Exceptional Sales Management is within your grasp. This programme is the result of over 20 years of working with outstanding sales managers and directors across a wide range of industries, selling almost every conceivable product and service available. It will give you the tools to accelerate your career, grow your company, and become one of the greatest sales managers of your time.

There’s a world of difference between making a living and having a life. Balancing the demands you face every day can feel like being trapped in a frustrating maze, but there is a way out: you can take control and live the life you want to live - and love your work at the same time.Live Life, Love Work, from bestselling NLP expert and coach Kate Burton, is full of ideas for reviewing your priorities and re-charging your energy levels.