Résultats Éditeur "Simon & Schuster Audio" dans Marketing et ventes

It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Best selling author Seth Godin leads the way, using Darwin's theory of evolution as a simple yet profound model.

Based on in-depth interviews with more than 200 leading entrepreneurs, a lecturer at the Stanford Graduate School of Business identifies the six essential disciplines needed to transform your ideas into real-world successes. Each of us has the capacity to spot opportunities, invent products, and...

Fortune 50 consultant Stephen Harvill reveals the secrets of the world’s best salespeople who earn at least one million dollars a year in “the only sales book most superstar hopefuls will need” (Publishers Weekly). In this sharp, invigorating read, Fortune 50 consultant Stephen Harvill...

A “smart, honest, and down-to-earth” (Elizabeth Kolbert) citizen’s guide to the seven urgent changes that will really make a difference for our climate. If you think the only thing you can do to combat climate change is to install a smart thermostat or cook plant-based meat, you’re...

Steve Case, New York Times bestselling author of The Third Wave and cofounder of America Online shows how entrepreneurs across the country are building groundbreaking companies, renewing communities, and creating new jobs—reimagining the American landscape “and [giving] us hope for...

An “engrossing and entertaining…major work of media history” (The New York Times Book Review) that reveals the unlikely story of one of America’s most celebrated but least understood media empires. Founded in 1970, NPR is America’s most powerful broadcast news network. Despite being...

You may know Cha-Ching! as the sound of a cash register ringing-but Jeffrey Gitomer hears it in every aspect of business, as the sound of achievement, fulfillment, money, wealth, and so much more! Cha-Ching is the sound of music. Music that makes you feel great every time you hear it. Cha-Ching!...

From the New York Times bestselling authors of Abundance, Bold, and The Future Is Faster Than You Think comes a bold exploration of what it means to stay human in a world where technology has granted us godlike power. In 1968, Stewart Brand declared: “We are as gods—and we might as well get...

Be Fearless is researched-based call to action for those seeking to live extraordinary lives and bring about transformational change. LOS ANGELES TIMES BESTSELLER * NATIONAL BESTSELLER Weaving together storytelling, practical tips and inspiration, the book will teach you how to put the five...

Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.

As presentation coach to America's top CEOs, Tony Jeary is known as Mr. Presentation. In his work with more than 500 world-class organizations in 35 countries, he has found a common denominator in every situation: Your success in life depends upon how you approach the millions of opportunities before you. In this insightful and compelling audiobook, Jeary reveals the eight simple secrets that you can put to work immediately to achieve dramatic results!

“Kind, realistic, and genuinely helpful...Install a copy on whatever surface is functioning as your desk, and you may even feel a little bit less alone.” —The Observer (London) A practical, accessible, and charming guide for finding joy while navigating your professional life working...

In today's corporate upheaval, a new business paradigm is evolving. This audiobook reveals how business leaders, managers, and employees can find their "flow" and contribute not only to their own happiness, but also to a just and evolving society. It identifies the factors crucial to the operation of a good business: trust, the commitment to fostering the personal growth of employees, and the dedication to creating a product that helps mankind.

Tradition says there are three ways to grow a company's revenue: fire up the sales team with empty promises, cut costs and downsize, or cook the books. But what if there's a better way, a way that nine amazingly profitable and well-run companies are already embracing.

In their best-selling business classic Lean Thinking, James Womack and Daniel Jones introduced the world to the principles of lean production, principles for eliminating waste during production. Now, in Lean Solutions, the authors establish the groundbreaking principles of lean consumption, showing companies how to eliminate inefficiency during consumption.

An “eye-opening” (Kirkus Reviews) and timely exploration of how our food—from where it’s grown to how we buy it—is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior and...

From an accomplished journalist, this illuminating chronicle of the trials, tribulations, and triumph of Zingerman’s—a beloved, $70 million-dollar Michigan-based gourmet food store with global reach—is “thoughtful reading for foodies and entrepreneurs” (Kirkus Reviews). Certain...

Forget everything you've been taught about selling: forget the hard sell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills", showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity.

Faith Popcorn has seen it coming - and now she tells you how to profit from the enormous transformation that will sweep mainstream America in the coming years. The founder of BrainReserve, the top-dollar trend-spotter for the nation's biggest blue-chip companies, Popcorn now shares her vision of the future for anyone who wants an early look at the products we'll buy (and sell), the careers we'll choose and the lives we'll lead in the coming years.

The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance. Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor...