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Good Food Institute founder and president Bruce Friedrich offers a hopeful and rigorously researched exploration of how science, policy, and industry can work together to satisfy the world’s soaring demand for meat, while building a healthier and more sustainable world.

Join the Clean Protein revolution and lose weight, feel stronger, and live longer. Food and wellness experts Kathy Freston and Bruce Friedrich have spent years researching the future of protein. They've talked to the food pioneers and the nutrition scientists, and now they've distilled what...

Matt Ball and Bruce Friedrich take the plight of the world's animals seriously and have dedicated their lives to ending their suffering. The Animal Activist's Handbook argues that meaning in life is to be found, quite simply, in turning away from the futile pursuit of "more" and focusing instead on leaving the planet a better place than you found it. The critical component of creating a better world for all is thoughtful, deliberate, and dedicated activism that takes suffering seriously.

Bruce Friedrich, director of vegan outreach for PETA, argues that a vegetarian diet is the only diet that takes seriously the health and environmental implications of animal agriculture. He also discusses the impact of factory farming and slaughterhouse consolidation on worker safety, Third World poverty, and animal welfare.