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A real, raw, and relevant look at the reality of marketing your bar or restaurant in today’s noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge.

Google, Yelp, and TripAdvisor are often the consumer’s first impression of your brand, especially in a tourist economy. Is your business dominating your competition, or have you not addressed your search engine ranking because you “show up” if you Google your own business? Good enough, right? Not even close. What works for your competitor’s brand could be worthless for yours.

This book is for any restaurant or bar owner who's fed up with ineffective marketing fads and ready for the unvarnished truth. It's time to take control of your restaurant marketing, understand what truly works, and avoid the mistakes that are costing you customers and profits.

In "RESTAURANT & BAR MARKETING IV: IF I COULD GIVE IT ZERO STARS, I WOULD," award-winning author Erik Shellenberger delivers his boldest and most cutting-edge insights yet. The fourth book in this Amazon best-selling series challenges conventional wisdom, showing you exactly what works and what's dead in modern restaurant marketing.

THE EXPERTS ARE LYING TO YOU! Tired of wasting time and money on marketing strategies that don’t deliver? Sick of being fed empty promises by so-called ”gurus” who couldn’t sell a drink in a desert? Want to use AI and the internet to increase sales without coming off sounding like a robot? Erik Shellenberger has written 4 books in the Restaurant & Bar Marketing series including his latest book - ”Restaurant & Bar Marketing IV: If I Could Give It Zero Stars, I Would” Through this no-nonsense approach, Shellenberger cuts through the BS with refreshing honesty and raw insight. Drawing...