Résultats de "Kellogg School of Management" dans Toutes les catégories

These days, it’s easy to build a brand. So easy, in fact, that the world is full of them. So if you want your brand to stand out, you will need to build an amazing brand. And that’s a lot harder to do. Welcome to Insight Unpacked, where we delve into a complex business topic and emerge with insights from the esteemed faculty of the Kellogg School. For our first season, we learn all about how to build a new brand (or revive an old one), from naming and logo design to brand storytelling and measuring brand health. We’ll also take you behind the scenes as we build a brand of our own.

In this program, Professor Thomas Z. Lys discusses the characteristics that distinguish deals in which acquiring shareholders benefit from those in which they do not. This analysis is not only important to preserve your shareholders' wealth, but also because there is considerable evidence that bad acquirers make good targets!