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Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths...

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you...

In Bankhouse Media’s Guide to Transforming Your Digital Presence, Matthew Toman, the founder of Bankhouse Media, demystifies the complexities of digital marketing and online branding. This straightforward, easy-to-follow guide is perfect for entrepreneurs, small business owners, and marketers who want to build a powerful digital presence without the overwhelm. Whether you're just starting out or looking to optimize your existing strategy, this book will give you the tools and knowledge to succeed in today’s fast-paced digital world.