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Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

The year is 1987. The place: Vortero, Texas. Trent is a science nerd entering his freshman year of college at the prestigious Atrius University. He’s totally unprepared when he meets Violet, a perky blond religious girl saving herself for marriage. For Trent, there’s something about Violet he can’t forget, and for Violet Trent is an enigma she has to crack. Then, there is Omega Theta Nu, a mysterious fraternity that has a reputation for hazing that ends up in murders and suicides. Find out what happens when Violet and Trent connect and uncover what’s going on behind the fraternity.

We've all been there: sitting at a desk agonizing over which multiple-choice answer is the right one. It's the absolute worst, and I'm not going to let those nefarious letters get the best of you.

Julia doesn't know what her real name is. She doesn't know where Nowhere is, but she is about to find out as she escapes the pigeons. She discovers who she is on the Nothing Train to Nowhere.

Hidden Words is a collection of poetry by Sarah Fader. These are words that she wanted to say to people in her life but hasn't had the chance or the courage to do so. This book is dedicated to Sibelius Russell and his son.

Do you have a dream that you’re struggling to make a reality? Let me help you. I have been working as an intuitive tarot reader and career for over five years. I am a successful entrepreneur and the founder of a mental health nonprofit organization called Stigma Fighters. I have built my career from virtually nothing and now I am the author of 11 books, have been featured in The New York Times and The Washington Post. I have written for Psychology Today, The Atlantic, McSweeney’s, and The Huffington Post. I want big things for you.

Harry Ellis was a janitor. Everyone thought he was a bit strange. He spoke in nonsensical words and talked to his mop. The teachers at Rutherford Bacon Elementary School were about to find out the truth.

What is mindfulness? Simply put, it's here in the present moment. I was introduced to mindfulness meditation at a critical point in my life. It was 1998, and I was 18. I suffered from debilitating panic attacks. They were so bad I thought I was going to die. My entire life changed when I learned about mindfulness and meditation. I want to show you what I've learned about mindfulness over the past 20-plus years and introduce you to three easy ways to incorporate it into your life.

We understand that not all doctors are insensitive assholes. Some of them are wonderful empathetic human beings who want to help people. We love those medical professionals! Let's make more of those in medical school. Our goal with this book is to illustrate what needs to change in the medical field to make doctors more sensitive to what patients are going through.

Do you have a dream that you’re struggling to make a reality? Let me help you make shit happen! I have been working as an intuitive tarot reader for over five years. I am a successful entrepreneur and the founder of a mental health nonprofit organization called Stigma Fighters. I have built my career from virtually nothing and now I am the author of 11 books, featured in The New York Times and The Washington Post. I want big things for you. Listen to this book and find out how to change your life by modifying your mindset. I will guide you every step of the way!

Once upon a time, Sarah Fader wrote a blog post called "Three-Year-Olds Are Assholes". It went viral on HuffPost Parents, with over 400,000 shares on Facebook. This book tells the story of three-year-old Samantha, who is determined to make a rainbow.

In what universe do single mothers get to sleep? Not in any I've been to. This book provides a variety of coping mechanisms to sleep-deprived single moms everywhere, including candy, vibrators, and fashion magazines. Got a bill? Avoid it. He won't call? Throw your phone in the toilet. Your kid wants another song? Take a chill pill and hope for the best. Good morning, caffeine! It's all all starting to make sense.

Pam and Emily are two sisters who live on the Upper West Side of Manhattan. Emily is a born investigator and is notorious for eavesdropping on conversations she hears on the streets of New York City. One Saturday, the sisters happen to overhear two gangsters planning the murder of millionaire Alan Norman McBride. They decide it is their duty to warn McBride and stop the murderers in their tracks!

Nobody lives in a cave. No one understands him except for his dog. He hides from the world until one day when everything changes when somebody sees him.