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This book draws from John’s unparalleled experiences, offering insights that resonate deeply with senior executives, seasoned marketers, and retail veterans. It goes beyond the mechanics of product launches and dives into leadership, adaptability, and the critical lessons learned from successes and failures alike.

Business intelligence (BI) has long been the practice of turning data into insights for decision-making. Now, with artificial intelligence (AI) in the mix, we can supercharge BI to unprecedented levels. AI-driven business intelligence refers to using AI technologies to enhance the way we collect, analyze, and interpret business data. Instead of just showing us what has happened (traditional BI’s forte), AI-powered systems can help predict what might happen and even recommend what to do about it.

Erik Deckers and Robert Bagley are Orlando-based authors who have taken their decades of work and entrepreneurship skills and experiences and have collaborated to bring this content to you.

John O’Maley’s career in the Consumer Packaged Goods (CPG) industry is anything but conventional. From his early career (West Point, Ranger, Captain) navigating complex military supply chains to leading forward-thinking marketing teams (P&G), he has always approached the industry’s challenges with a unique lens. Now, with AI revolutionizing the very core of how CPG brands operate, O’Maley offers an insider’s perspective spanning four decades that is both timely and transformative.

Unleash the power of artificial intelligence to transform your marketing results! In AI-Powered Marketing: How Machine Learning Can Skyrocket Your Ad Campaigns, former Army Ranger and P&G brand expert John O’Maley demystifies the world of AI for marketers and business owners. Written in an engaging, conversational style, this book shows you how even a modest budget can harness cutting-edge AI and machine learning techniques to grow your business.

Artificial intelligence is no longer a futuristic concept reserved for big corporations – it’s a practical tool transforming marketing for businesses of all sizes. Recent data shows that 40% of small businesses in the U. S. were using AI tools in 2024 (up from just 23% in 2023) marketingprofs.com. This rapid adoption is driven by accessible, affordable AI platforms that level the playing field for small companiesorionpolicy.org.