Deacon O'Maley's Business Series

Every year as the leaves turn and Q4 approaches, consumers open their wallets in a holiday shopping frenzy. Americans spent over $222 billion online in Nov–Dec 2023 (aloneadvertisingweek.com), and half of small businesses earn at least 25% of their annual revenue during the holidays (advertisingweek.com). For aspiring entrepreneurs, this is a golden opportunity.

Side Hustle Summer is all about using the slower, sunlit days of Q3 (summer) to build a simple side business ready to cash in on that Q4 holiday boom. Why start in the summer? First, you might have extra free time—whether it’s slower work months, school break, or long weekends—making it easier to work on a passion project. Second, starting now gives you a 90-day runway to brainstorm, launch, and refine your hustle before the holiday rush hits.

Many people are in your shoes: over 5% of Americans hold more than one job or side gig (shopify.com)to boost their income. If they can do it, you can too! This guide will show you how to pick an accessible side hustle idea, follow a step-by-step 90-day launch plan, and stay motivated using evenings and weekends. By the time the holiday season arrives, you’ll be ready to reap the rewards of your hard work.

The tone ahead is upbeat, practical, and beginner-friendly. Whether you’re 22 or 42, new to business or short on time, you’ll find actionable steps, real examples, and tools to keep things simple. Let’s turn your summer downtime into a thriving venture and make this holiday season your most profitable yet!