Advertising Marketing

Call it survival of the simplest - that's the bottom line for branders, political candidates, teachers, advertisers - anyone who must communicate today. Because with 500 billion messages going by per second, we can't win by delivering more data. Our brains crave less. They want help to make snap judgments on the least bit of info. They want us to package it for them - in very special, short sets of words called micro-scripts.

Imagine generating passive income, promoting products you believe in, and connecting with like-minded individuals—all with the support of powerful tools and simplified strategies to help you succeed. Whether you're a complete beginner or someone looking to refine your existing skills, this guide provides you with everything you need to succeed in affiliate marketing.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

This book reveals a battle-tested blueprint from 25 home service HEAVYWEIGHTS, including Tommy Mello, Marcus Sheridan, Roger Wakefield, Mike Prencavage, and Stephanie Allen, who've all mastered local dominance. With the H.E.R.O. Framework, turn your logo into an emblem of community, purpose, and belonging. Stop letting competitors eat your lunch. Start becoming the obvious choice everyone recommends.

Facebook Marketing and Advertising: The Ultimate Guide for Beginners and Startups will teach you everything you need to know about advertising your business or brand on Facebook! Take the marketing and advertising of your small business or brand into your own hands! Don't pay an advertising company to do what you can do for yourself! With this audiobook, you are sure to learn everything you need to know about how to advertise successfully on Facebook, as well as how to use the Facebook Ads Manager.

This book is a guide that takes you by the hand and helps you explore the enormous landscape of Facebook, offering you numerous feasible, proven and focused tactics to obtain results. All this compendium is presented in a direct and easy to learn way.

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.

This is an audiobook for artists and creative humans. The Rogue Artist's Art Marketing Guide helps artists and creatives figure out unique and fun ways of putting themselves and their art out there. Award-winning artist Rafi Perez brings his unique and silly experience and insight of marketing yourself as an artist using your own special brand of creativity.

The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust.

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this revised and...

Here is what you’ll learn about from this audiobook: Why social media is going to change your business, how to gain both organic and paid customer (traffic) in the most effective way, the number one mistake you might make on social media that is killing your potential growth, six reasons why people fail when building their social media presence, how to build your business and personal brand via social media, how to use social media for specific franchises, and much more.

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is...

If you want to discover how to dominate your niche using Instagram marketing, then pay attention... Instagram is one of the largest social media platforms in the world, and the platform is rapidly growing into one of the most powerful online marketing tools for small businesses and personal brands. If you are currently in business, or if you are planning on launching a business in 2019, you need to consider getting your business on Instagram and start building engagement on this social media giant.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

If you want to be successful with Facebook ads and Facebook marketing, you might love this book! You get principles and strategies that will work for you based on my experience building my Facebook page to more than two million likes and finding hundreds of clients for free using Facebook pages. Listen to this book today to take your next step now in getting your best results ever on Facebook!

It is not the quality of products you have; what matters is if you have clients. The home care business is a very lucrative business that can make one wealthy if the right marketing tools are used. This book reveals the right strategies to marketing a home care business.

The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.

Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan forgrowing your audience.In this entertaining how-to guide, marketing...