Art Business

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

Philip Carlson was the first agent to sign Phillip Seymour Hoffman, Billy Crudup, Liev Schreiber, Claire Danes, Idris Elba, Kyra Sedgwick, Adrien Grenier, and Paul Giamatti. He has represented Viola Davis, Kathy Bates, Brian Dennehy, and W.H. Macy among many and gifted others. He shares his practical trade secrets in this extraordinarily comprehensive guide on how to get into show business.

What if you could walk into any room—or log onto any Zoom call—and speak with unshakable confidence, crystal-clear clarity, and the power to move people to action? In Speak with Impact, communication expert and executive coach Jonathan M. Prescott gives you the practical tools and proven techniques to master public speaking—whether you're stepping on stage, presenting at work, or recording your next online video.

A National Book Critics Circle finalist One of Vogue's Best Books of the Year A dazzling biography of one of the twentieth century's most respected painters, Helen Frankenthaler, as she came of age as an artist in postwar New York “The magic of Alexander Nemerov's portrait of Helen...

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

Songwriter, signed recording artist and veteran radio broadcaster Ty Hager interviewed hit country songwriters for his radio show "Behind the Hits", which aired on radio stations in the U.S. and world-wide on the American Forces Radio Network in 2011. Now he's compiled those interviews for Nashville Songsmiths - In-Depth Interviews with #1 Country Songwriters. You'll hear the stories behind such phenomenal hits as "The Dance," "I Swear," "Independence Day," and many, many more.

From respected journalist, professor, and founder of the Writer's Symposium by the Sea, a book that demystifies the art and science of interviewing, in the vein of On Writing Well or How to Read Literature Like a Professor. “Dean Nelson is one of the best interviewers around.”—Anne Lamott...

When faced with problems, many business leaders and teams look for familiar and standard problem-solving methods, often creating unnecessary struggle, frustration, delay, and ineffectiveness in solving the problem - if it is ever solved at all! In other words, they keep reaching for the same old hammer as if every business problem were a nail.

An in-depth exploration of the lessons and affirmations of Beyoncé’s work and how she continues to speak for the historically unspoken for. This is not a Beyoncé biography. This is a love letter to a musician whose songs star in our first dances, our workout playlists, and our justice...

Award-winning master critic Robert Gottlieb takes a singular and multifaceted look at the life of silver screen legend Greta Garbo, and the culture that worshiped her. “Wherever you look in the period between 1925 and 1941,” Robert Gottlieb writes in Garbo, “Greta Garbo is in people’s...

Art Ciocca orchestrated the creation of the largest wine brand that has dominated the industry for over twenty years. It is an achievement that even the best entrepreneurs can only dream of, yet perhaps you've never even heard his name. Inspired by Art, Andreas Widmer crafts a practical model of principled entrepreneurship that anyone can adopt in their work. Widmer outlines five pillars that form the foundation of an entrepreneurial mindset that places the human person at the center of work.

Much more than a showbiz memoir, Hot Pants in Hollywood tells of a baby boomer's life on steroids. Susan Silver was one of the first female TV comedy writers with credits like the Mary Tyler Moore Show, Maude, Bob Newhart, among others. From Milwaukee, Susan went on to fame and fortune in Hollywood, had a successful career as one of the first women in TV sitcoms, and reinvented herself in different prominent arenas in New York. Though her story is unique, her life is relatable to all women looking for advice in work or love.

Unorthodox success principles from a billionaire entrepreneur and philanthropist.

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way.

This book contains proven steps and strategies on how to generate great business ideas. Statistics suggest that most start-ups don't make it through the first two years. Basing a company on the wrong idea is one of the major reasons behind this!

This is the story of the 36-year-old business relationship between Luciano Pavarotti and his manager, Herbert Breslin, during which Breslin guided what he calls, justifiably, “the greatest career in classical music”. During that career, Breslin moved Pavarotti out of the opera house and onto the concert (and the world) stage and into the arms of a huge mass public.

Religion has fascinated people for centuries. But with so many faiths practiced by so many followers, it can be difficult to understand why one religion believes one thing while another believes something entirely different. This guide gives you everything you need to know to sort through the...

Most organizations fail to pay their employees properly - not because they don’t want to, but because they don’t approach compensation with a plan. The compensation landscape is changing rapidly. If you don’t pay your employees what they’re worth, not only will your competitors leave you behind, but you’ll also leave yourself open to legal, social, and political backlash. Pay Matters is your go-to guide for demystifying the art and science of compensation.

For the first time, Appetite for Self-Destruction recounts the story of the precipitous rise and fall of the recording industry over the past three decades, when the incredible success of the CD turned the music business into one of the most glamorous, high-profile industries in the world - and the advent of file sharing brought it to its knees.

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top...

Marketing isn't working like it used to. All content feels the same. Ads are being ignored. No one trusts brands. How do you ensure your marketing strategy helps you stand out in the era of AI, ad fatigue and rising consumer expectations.