Art Business

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet...

This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the millennial consumersAre you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention of...

Photography for beginners is an audiobook directed to anyone who is interested in learning how to take amazing photographs. It can be used whether you take photos as a hobby, as an aspiring professional photographer, or if you’ve simply never picked up a camera in your life. This audiobook highlights the main concepts required to consciously start taking great photographs. Everything is explained simply to make them useful for both complete beginners and already initiated photographers.

Not so long ago, studio quality recording, mixing, and music production was only available to the rich and famous artists. However, these days it's now possible to produce professional sounding music from your own home. In fact, you don't even need to know how to play an instrument or know anything about the technology or need expensive equipment. All you need is a decent computer + inspiration, and this book will show you the rest.

The Art of War will teach you to conquer your opponents and gain a loyal following. It is one of the oldest books on military strategy in the world. It is the first and one of the most successful works on strategy and has had a huge influence on Eastern and Western military thinking, business tactics, and beyond. Sun Tzu was the first to recognize the importance of positioning in strategy and that position is affected both by objective conditions in the physical environment and the subjective opinions of competitive actors in that environment.

Told through the frame of a cross-country motorcycle journey, Zen and the Art of Motorcycle Maintenance explores its characters' search for spiritual meaning and peace in a technological, automated age. This audio study guide presents the same expert content - written by experienced teachers, professors, and literary scholars - in an easy-to-access audio format. SuperSummary study guides demonstrate an authoritative voice, present expert analysis, offer big picture ideas, and help listeners understand a work’s underlying meanings and conclusions.

“A read so riveting, it's not hard to imagine watching it unfold on Sunday nights.” —The Associated Press “An incisive account that is more than a rosy victory lap for one of TV’s most influential channels.” —Eric Deggans, NPR’s “Books We Love” “It’s Not TV proves to be a...

A paradigm-shattering exploration of how we disagree and how we can do it more effectively, from the author of The Art of Gathering Every day, everywhere, people fight. They disagree -- at home, at work, in school. They argue -- face to face and online. Whether it's a billion-dollar lawsuit or...

The definitive oral history of the 1967 novel for teens, turned blockbuster film turned Tony-winning musical, and commemorated with a newly opened museum. This groundbreaking story has managed to stay gold for nearly sixty years. *Includes interviews with Rob Lowe, Ralph Macchio, C. Thomas...

More and more makers, designers, writers, and artists are in demand as we enter the Age of Creatives. By understanding the new strategies and mindset required to succeed, you can manage other creatives successfully. For creators, getting that promotion to management is exciting but can also be...

In this luminous memoir, Rita Moreno shares her remarkable journey from a young girl with simple beginnings in Puerto Rico to Hollywood legend—and one of the few performers, and the only Hispanic, to win an Oscar, Grammy, Tony and two Emmys. Born Rosita Dolores Alverio in the idyll of Puerto...

In today’s video-first world, selling and connecting have fundamentally changed. With endless distractions and shorter attention spans, building genuine relationships has become more challenging than ever. Architecting Success: The Art of Soft Skills in Technical Sales by Evgeniy Kharam provides a comprehensive guide to mastering the human connection in technical sales. Discover how to connect on a personal level before diving into business.

DJ Magic Kenny's "The DJ Bible" offers insights on becoming a professional DJ. Key points include the importance of genuine passion for music, understanding DJ history, and the role of DJs in creating communities and providing music therapy. DJ Magic emphasizes the need for a strong brand, including a catchy name, professional logo, custom DJ drops, and a consistent online presence. He advises on networking through social media, maintaining integrity, and understanding business practices such as contracts, deposits, and pricing.

The first all-encompassing biography of Elliott Smith, offering an intimate portrait of his life and musical legacy with brand-new interviews, lyrics, and correspondence from the people closest to him, many speaking for the first time Nobody Broke Your Heart is a tender, nuanced narrative of...

Buffett insiders and bestselling authors Mary Buffett and David Clark provide a new angle to help readers understand and emulate Warren Buffett’s success—his philosophy for managing career, money, business, and life. Even in today's economic climate, when so many investors and major...

NAMED ONE OF THE TEN BEST NONFICTION BOOKS OF THE YEAR BY TIME The back must slave to feed the belly. . . . In this urgent and unique book, chef Michael Gibney uses twenty-four hours to animate the intricate camaraderie and culinary choreography in an upscale New York restaurant kitchen. Here...

Unorthodox success principles from a billionaire entrepreneur and philanthropist.

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way.

An entertaining and insightful history of martial arts and the role of the warrior, drawing on pop culture, philosophy, mythology, religion, and spirituality The urge to forge one’s character by fighting, in daily life as well as on the mat, appeals to something deep within us. More than a...

While other books give you tips on how to “write funny,” this book offers a paradigm shift in understanding the mechanics and art of comedy and the proven, practical tools that help writers translate that understanding into successful commercial scripts. The Hidden Tools of Comedy unlocks the unique secrets and techniques of writing comedy. Kaplan deconstructs sequences in popular films and TV that work and don’t work and explains what tools were used (or should have been used).

Editing is an invisible art where the very best work goes undetected. Editors strive to create books that are enlightening, seamless, and pleasurable to read, all while giving credit to the author. In What Editors Do, Peter Ginna gathers essays from 27 leading figures in book publishing about their work. Representing both large houses and small, and encompassing trade, textbook, academic, and children's publishing, the contributors make the case for why editing remains a vital function to writers - and readers - everywhere.