Art Business

Knowledge and expertise are highly valued in today's business world. These values are introduced at an early age by our education system, and at work, we are assessed based on what we know, on having the answers and solutions. Our need for certainty, to know what's going on, to have all the answers, exerts strong pressure in our lives. This award-winning book offers an alternative, contrarian approach to dealing with such pressures and to embrace "not knowing" rather than fearing it.

Read by the author. Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable “wow” events for the world’s most demanding clients. If you’re searching for ways to ensure your customers...

A practical and empowering guide to public speaking and becoming a more effective, persuasive communicator in all areas of life. The world is full of brilliant people whose ideas are never heard. This book is designed to make sure that you’re not one of them. Even for the most self-confident...

In his groundbreaking book ‘Musical Truth,’ DJ-turned author/ researcher Mark Devlin showed how the true nature of the corporate music industry tells a very different story to what’s conveyed on its glossy, glamorous surface. The manipulations run so deep, however, that the full story couldn’t be told in just that first book. Here, in Volume Two, he continues to guide listeners through the dark labyrinth of machinations.

Executives from The Second City—the world’s premier comedy theater and school of improvisation—reveal improvisational techniques that can help any organization develop innovators, encourage adaptable leaders, and build transformational businesses. For more than fifty years, The Second City...

“The master of the storytelling game.” —People Sidney Sheldon’s masterful #1 New York Times bestseller Master of the Game has enthralled millions of readers the world over. Now, at long last, the breathtaking saga of the ambitious and powerful MacGregor/Blackwell family continues in...

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

In Solo Acoustic Musician (SAM) 2, Michael Nichols expands on the information and perspectives shared in his first book, delving deeper into the world of the SAM by interviewing a half dozen of his peers, as well as a man who repairs and restores guitars: the essential tool of the SAM’s trade.

The co-founder of the Stanford d.School introduces the power of design thinking to help you achieve goals you never thought possible. Achievement can be learned. It’s a muscle, and once you learn how to flex it, you’ll be able to meet life’s challenges and fulfill your goals, Bernard Roth...

Stop chasing hot trends and start driving real growth. It's Not Rocket Science blasts through the trends and false promises permeating the business world to help you and your company get back to basics and get things done. Why doggedly pursue the "next big thing" when the most effective drivers of growth are right under your nose? This audiobook asserts that you've already heard, been taught, and know well the key fundamentals that spell business success.

Selling is the cornerstone of our economy and our society. Everyone sells - some just do it better than others. The million-dollar sales pros know that to sell well requires a complex set of skills, as well as the willingness to perfect relations with the customer. There is no one in the sales arena better versed on the subject of the Big C - the customer - and the significance of service and satisfaction tactics, than Barry J. Farber.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

It’s harder today than ever before for independent filmmakers to make money with their films. From predatory film distributors ripping them off to huckster film aggregators who prey upon them, the odds are stacked against the indie filmmaker. The old distribution model for making money with your film is broken, and there needs to be a change.

El Arte de la Guerra es el mejor libro de estrategia de todos los tiempos. Inspiró a Napoleón, Maquiavelo, Mao Tse Tung y muchas más figuras históricas. Este libro de dos quinientos mil años de antigüedad, es uno de los más importantes textos clásicos chinos, en el que, a pesar del tiempo transcurrido, ninguna de sus máximas ha quedado anticuada, ni hay un solo consejo que hoy no sea útil.

Dan Rooney was one of the most influential sports executives of his generation—the man who transformed the Pittsburgh Steelers into one of the National Football League's greatest dynasties and premiere franchises. Some of Dan Rooney’s most important achievements, however, took place off the...

In The Best Place to Work, award-winning psychologist Ron Friedman, Ph.D. uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance.

PULITZER PRIZE WINNER A modern American classic, this huge and galvanizing biography of Robert Moses reveals not only the saga of one man’s incredible accumulation of power but the story of his shaping (and mis-shaping of twentieth-century New York. One of the Modern Library’s hundred...

When faced with problems, many business leaders and teams look for familiar and standard problem-solving methods, often creating unnecessary struggle, frustration, delay, and ineffectiveness in solving the problem - if it is ever solved at all! In other words, they keep reaching for the same old hammer as if every business problem were a nail.

A long-awaited follow-up to the New York Times bestselling Search Inside Yourself shows us how to cultivate joy within the context of our fast-paced lives and explains why it is critical to creativity, innovation, confidence, and ultimately success in every arena. In Joy on Demand, Chade-Meng...

Jaron Lanier, a Silicon Valley visionary since the 1980s, was among the first to predict the revolutionary changes the World Wide Web would bring to commerce and culture. Now, in his first book, written more than two decades after the web was created, Lanier offers this provocative and...