Behavior Business

Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world. It is the first book to fully explain how the legitimate business of "direct selling" was turned into pyramid recruiting. Ponzinomics reveals how multi-level marketing helped to lay a foundation on Main Street of pervasive deception, financial self-destruction, authoritarian leader-worship, and economic make-believe.

The principles in this book can be applied to leadership at any level, providing listeners with the tools they need to shift awareness, enhance communication, build trust, eliminate fear and self-doubt, and minimize unnecessary workplace drama. Embracing any one of the seven practices alone can be life-changing. When used together, they support a path of well-being, productivity, and positive influence.

Even amid the seeming chaos of the matrix organization - where you are constantly being asked to do things by people who aren't your boss - there is always that special person who seems indispensable, who seems to thrive on complexity, and who is able to stay focused and positive and get the right things done: This is the go-to person. In this game-changing book, Bruce Tulgan reveals the secrets of the go-to person in our new world of work. Tulgan shows how go-to people not only behave differently, but also think differently.

A companion guidebook to the number-one bestselling Good to Great, focused on implementation of the flywheel concept, one of Jim Collins’ most memorable ideas that has been used across industries and the social sectors, and with startups. The key to business success is not a single innovation...

In the newly revised fourth edition of Hire with Your Head: Using Performance-Based Hiring to Build Outstanding Diverse Teams, influential recruiting and hiring expert Lou Adler delivers a practical guide to consistently identifying and hiring the best people and scaling that process throughout your company.

Every leader will agree that managing people is challenging and growing more complex. Since The Big Book of HR was first published, dramatic changes have taken place in the workplace and the workforce. This tenth anniversary edition incorporates discussions and reflections on these changes which are useful for any business owner, manager, or HR professional.

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this revised and...

A former FBI agent shares his simple but powerful toolkit for assessing who you can trust--and who you can't. After two decades as a behavior analyst in the FBI, Robin Dreeke knows a thing or two about sizing people up. He's navigated complex situations that range from handling Russian spies to...

Bullies aren't limited to the playground. These days, they roam our offices and can be found everywhere from break rooms to boardrooms. They don't steal your lunch money, but they can make your work life a living hell - and even ruin your career. Whether the bully is a boss or a coworker...whether you're the target of manipulation, intimidation, verbal abuse, or deliberate humiliation, Beating the Workplace Bully will show you how to fight back.

Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

NEW YORK TIMES BESTSELLER Our minds don’t work the way we think they do. Two renowned psychologists explain how and why our intuitions lead us astray, “[spinning] the plain world [we] know into a wonderment of surprising new insights” (Time). “A must-read for anyone who wants to...

The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of...

Seth Stephens-Davidowitz is as good a data storyteller as I have ever met.” — Steven Levitt, co-author, Freakonomics Big decisions are hard. We consult friends and family, make sense of confusing “expert” advice online, maybe we read a self-help book to guide us. In the end, we usually...

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: Sex doesn’t sell - people in skimpy clothing and provocative poses...

Persuasion is a technique that you use on a daily basis, but how persuasive are you? Are you getting what you are seeking when attempting to persuade others? If not, it is time to start working on your ability to persuade. It is often thought that persuasion, and the techniques that fall under it, is only used for selfish reasons, but this is not true. In fact, being good at persuasion is needed to get ahead at work, form friendships, and even when interacting with strangers.

The nation’s #1 real estate broker and star of Bravo’s Million Dollar Listing New York shares his secrets for superstar success and getting what you want out of life—no matter who you are or what you do. Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with...

Many workers believe that to compete with other top talent they must embrace a culture that rewards long hours and constant connection to work. Businesses and society have encouraged this by endorsing busyness, overwork, and extreme commitment as the most valued traits in workers. But more often it's an implicit contract, a buildup of organizational and cultural norms and the adoption of new technologies that increasingly make it easy to tether people to work. Either way, this workaholic behavior is unhealthy and counterproductive for workers and for organizations. It's time to fight back.

There's never been more discussion around diversity and inclusion in the workplace. From gender pay gaps to the #MeToo movement, it seems that every organization has finally recognized that change needs to happen. Despite this, true progress towards more inclusive workspaces has been excruciatingly slow and, in some cases, has grinded to a halt.

In this provocative yet practical book, renowned speaking coach and communication expert Nick Morgan highlights recent research that shows how humans are programmed to respond to the nonverbal cues of others--subtle gestures, sounds, and signals--that elicit emotion. He then provides a clear, useful framework of seven "power cues" that will be essential for any leader in business, the public sector, or almost any context. You'll learn crucial skills, from measuring nonverbal signs of confidence to the art and practice of gestures and vocal tones.

Imagine what you could do with the time you spend writing emails every day. Complexity is killing companies' ability to innovate and adapt, and simplicity is fast becoming the competitive advantage of our time. Why Simple Wins helps leaders and their teams move beyond the feelings of frustration and futility that come with so much unproductive work in today's corporate world to create a corporate culture where valuable, essential, meaningful work is the norm.