Behavior Business

Inspired by the number one bestseller Good to Great, market intelligence expert Jared Schrieber has gone a step further to explore the factors that distinguish breakout brands from those that lag behind. He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size.

As Covid has receded, companies such as Apple, Amazon, Google, Salesforce, and Twitter have severely restricted, or even eliminated remote work. Ditto for countless, less iconic firms and small businesses. At a high level, executives and managers at these organizations are trying to turn back the clock to 2019. There's just one problem. For a bevy of reasons, they won’t succeed.

Art Ciocca orchestrated the creation of the largest wine brand that has dominated the industry for over twenty years. It is an achievement that even the best entrepreneurs can only dream of, yet perhaps you've never even heard his name. Inspired by Art, Andreas Widmer crafts a practical model of principled entrepreneurship that anyone can adopt in their work. Widmer outlines five pillars that form the foundation of an entrepreneurial mindset that places the human person at the center of work.

Institutions remain essential to human flourishing. They are the means by which communities thrive, individual vocations are fulfilled, and society is changed for the good. As a result, we all need to learn how to work effectively within institutions. That is just what Gordon Smith provides. He unpacks the core of institutional intelligence - the wisdom of working effectively within an organization. At the same time, he explains how team leaders, directors, executives, board members, key stakeholders, and employees can avoid what is often their greatest source of stress on the job,

From Morgan Housel, author of The Psychology of Money, timeless lessons about what never changes in a changing world. If you traveled in time to 500 years in the past or to 500 years in the future, you would be astounded at how much technology and medicine have changed. The geopolitical order would make no sense. The language and dialect may be completely foreign. But you’d notice universal principles guiding behavior—people falling for greed and fear, short-sighted by overconfidence, and persuaded by risk and jealousy, just like they do today.

As long as you are employed, workplace politics are inherent. Like the rules in a game, politics in the office are the rules. Now that you know the importance of the rules, can you afford to ignore office politics and expect your work environment to be smooth sailing?

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal...

Brought to life through real-world examples and backed by rigorous data, The Athena Doctrine shows how feminine traits are ascending - and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

Emotional Magnetism is the self-help audiobook for people who want to improve their communication and connection in their relationships. Have you ever felt unheard or misunderstood? Maybe your partner just doesn't seem to get why some things are important to you. Or perhaps your boss is seemingly oblivious to half the things you've pointed out in the past week. You're not alone.

Reward and recognition programs can be costly and inefficient, and they primarily reward employees who are already highly engaged and productive performers. Worse still, these programs actually decrease employee motivation because they can make individual recognition, rather than the overall success of the team, the goal. Yet many businesses turn to these measures first-unaware of a better alternative. So, when it comes to changing your organizational culture, carrots and sticks don't work!

Perfect for a recent college graduate as well as those looking to climb the ladder in their respective jobs or industries, Business Etiquette Made Easy is an essential guide for any working professional.

Cynthia Shapiro is a former human resources executive who's pulling back the curtain on the way that companies really work. In Corporate Confidential, she unmasks startling truths and what you can do about them. Shapiro pulls no punches, giving listeners an inside look at a secret world of hidden agendas they would never normally see: a world of insider information and insights that can save a career.

Et si donner sans condition était, dans le domaine économique, la clé du succès ? Les auteurs sont partis à la rencontre d'un univers inconnu ou presque : celui des entreprises altruistes (en France, en Scandinavie, aux États-Unis, au Japon...) pour comprendre leurs convictions, leurs épreuves et les transformations radicales qu'elles ont opéré.

The Change Cycle offers a tested, six-stage approach for successfully navigating common work-life transitions so that you not only get through them but emerge stronger and better able to face the next challenge.

Longlisted for the 2021 Porchlight Business Book Awards, Big Ideas & New Perspectives “She offers something both broad and scarce: a compelling new story about how to create a desirable future.”—New York Times An award-winning author and leading international economist delivers a...

It's no secret that culture is the key to attracting and engaging top talent and seizing the competitive edge. But the vast majority of culture efforts fail as quickly as they started. Why? Because leaders are missing the big picture. They're creating and communicating values but failing to ensure the values are tied to the purpose and the strategy of the company while also being integrated into processes, operations, and behaviors.

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving...

What if leaders stripped away all preconceptions about how business operates, allowing the organization to go back to its core and build itself back up to become something new—something so responsive, so innovative and resilient, it becomes virtually non-displaceable in the market? The Regenerative Business sets the stage for what is now only dreamt of by most of today's forward-thinking leaders and paves the path to make it possible.

For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world’s fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations.

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.