Behavior Business

In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.

Toxic workplaces take all kinds of forms—whether it's a narcissist boss who belittles and bullies, colleagues who backstab and gaslight, "work friends" who drain you with endless complaining, or a culture of overwork and burnout. It can feel impossible to know whether to speak up and when to keep your head down. Do you try to address it head-on, go to HR, or play office politics? The HBR Guide to Navigating the Toxic Workplace will help you set boundaries and change what you can while helping you maintain your mental health and your self-respect in some of the toughest situations at work.

Babson College business educator and consultant Mary Gentile challenges the assumptions about business ethics at companies and business schools. She gives business leaders, managers, and students the tools not just to recognize what is right, but also to ensure that the right things happen. She explains why past attempts at preparing business leaders to act ethically too often failed, arguing that the issue isn't distinguishing what is right or wrong, but knowing how to act on your values despite opposing pressure.

Deliberate Discomfort follows the journey of Jason Van Camp as a new Green Beret commander taking over a team of combat-hardened Special Forces veterans. This true story tells firsthand the intense, traumatic battles these warriors fought and won, sharing lessons learned from their incredible backgrounds. A cadre of scientists further break down each experience, translating them into digestible and relatable action items, allowing the listener to apply these lessons forged under fire to their own lives.

Drawing on advice from the world’s leading experts on conflict and communication—from relationship scientists to hostage negotiators to diplomats—Ian Leslie, a columnist for the New Statesman, shows us how to transform the heat of conflict, disagreement and argument into the light of...

Wall Street Journal Bestseller "The pick of 2014's management books." –Andrew Hill, Financial Times "One of the top business books of the year." –Harvey Schacter, The Globe and Mail Bestselling author, Robert Sutton and Stanford colleague, Huggy Rao tackle a challenge that determines every...

Expert facilitator Maria Morukian provides the guidance you need to develop the knowledge and skills required for DEI training. Morukian covers the historical underpinnings and rationale for DEI work; takes you through the process of organizational assessment, design, and delivery; and offers strategies for embedding DEI and promoting sustainability through collaborative practices and dialogues, allowing you to develop and understand your own identity lenses and biases. Reflection questions and worksheets are included in every chapter.

Read by the author. Is it possible to disagree politically and love unconditionally? The reaction of evangelicals to political and cultural shifts in recent years revealed what they value most. Lurking beneath our Bible-laced rhetoric, faith claims, books, and sermons is a relentless drive to...

Experience the power of Metronomics with The M Game, the streamlined definitive guide to Metronomics crafted by celebrated entrepreneur and CEO+Leadership team coach Shannon Susko. This essential monograph demystifies complex business concepts and offers a clear path to sustainable growth and innovation in today's competitive global marketplace. With engaging case studies and real-world examples, also available on themgamebook.com, Shannon demonstrates how Metronomics fosters balance, rhythm, and growth within organizations, propelling them to new strategic heights of success.

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.

SHORTLISTED FOR THE FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR American Psychological Association's Ursula Gielen Global Psychology Book Award Winner PROSE Award Finalist Zócalo Book Prize Finalist A revelatory, paradigm-shifting work from a renowned Columbia professor and...

Boundaries, Priorities, and Finding Work-Life Balance is filled with practical advice from HBR experts who can help you answer questions like: How do I set clear boundaries around my work life and my personal life? How can I pursue my passions while making time for my job? What are the signs of burnout and how do I conserve my energy? What steps can I take to protect my mental health at work?

Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.

This audiobook offers five proven principles so multinational companies can advance diversity, equity, and inclusion with a nuanced understanding of local contexts across countries and cultures. Local relevance - understanding markets and acknowledging local beliefs, regulations, and history - is essential for global success. This groundbreaking audiobook explicitly details how to take local histories, laws, and practices into account in DEI transformation work while promoting social justice worldwide.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Are you a trader who has already mastered trading platform techniques yet is not profiting in trading business? Well, this might mean that there is something you are missing, something your approaches don’t cover. This audiobook focuses mainly on how psychology is related to norms of trading. As trading gained popularity and became easily approachable, the expertise, trading tools, and trading platforms became advanced too. Today, there exists a long list of technical supports and functional resources available on the internet.

Part memoir, part practical guide, and part leadership journey, Love as a Change Strategy takes listeners inside one company's brutally honest transformation story. Through powerful storytelling and actionable tools, the authors reveal what happens when you lead change from a place of love―not fear.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

This book will inspire you to: better understand the path women must take to leadership; learn the root causes of the barriers that exist for women in the workplace; check your own gender biases and distinguish between confidence and competence in your colleagues; manage a more effective gender-diversity program; recognize the issues women face when speaking up about bias or harassment; and help women reenter the workforce after taking time off-and create opportunities for them to reach their ambitions.

The central problem Hammer saw is that despite good intentions, companies don’t perform at the levels they need to because the way they do things is screwed up. This book is a tool kit for how to do things right, providing its listeners with the skills to make deep and fundamental changes in how companies do their work.