Behavior Business

From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics. Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The...

Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad...

The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself.

Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our...

“There is no ‘i’ in “team.’” “No man is an island.” “A chain is only as strong as its weakest link.” You may roll your eyes at these age-old clichés, but you can’t afford to breeze over their point. Individual all-stars can only take you so far. Ultimately...

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor?

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was...

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched...

Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones...

This book is designed to help you rise to the challenge and become the game changer your organization needs. Candid insights from dozens of coaches, managers, CEOs, journalists, entrepreneurs, and other elite performers reveal the qualities that make some people stand out, and the underlying theme is mindset. While talent is a great head start, it is merely potential. Undeveloped and erratically-wielded talent holds little value for an organization.

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100...

The companion to the blockbuster bestseller, Getting Things Done. Since its publication in 2001, Getting Things Done has become, as Time magazine put it, "the defining self-help business book" of the decade. Having inspired millions of readers around the world, it clearly spoke to an urgent need...

Experienced mental health professionals and hosts of the Therapist Uncensored podcast offer a groundbreaking new clinical perspective that integrates modern attachment theory, relational neuroscience, and current cultural context to create a hopeful framework for deeper and more permanent change...

In the vein of the international bestselling Freakonomics, award-winning journalist Matthew Syed reveals the hidden clues to success—in sports, business, school, and just about anything else that you’d want to be great at. Fans of Predictably Irrational and Malcolm Gladwell’s The Tipping...

Lean Six Sigma is best learned on a structured framework. As such, this book has been organized in such a way that you will not only understand the solution but also how to apply the same to your problem. To help you do that, the book also presents information in a practical and not overly complicated manner. In short, if you are the one that wants useful information presented to them minus the pomp and fluff, then this book should be worth the while.

The great goddess Devi comes in many forms and many moods. She is the kind and gentle Parvati, the scholarly Saraswati and also the invincible warrior Durga, who rides out on a lion to fight the evil asuras. In this book, listen to three exciting tales about the Devi. Discover how Parvati made Shiva fall in love with her; join the gods as they create the mighty warrior goddess Durga to defeat an asura called Mahisha and find out what happened when Saraswati lost her temper and cursed Lord Brahma!

In this conversational, humorous, and relatable book, Battah acts as a virtual mentor, drawing on his decades-long experience as advisor to large and small organizations. Through colorful and entertaining case studies ranging from fish-packing plants to financial institutions, Battah illustrates what it means to lead with humanity.

Solution focused brief therapy (SFBT) is a therapeutic approach that focuses on the client's hoped-for future instead of their ongoing problems. Elliott E. Connie and Adam S. Froerer are the founders of The Solution Focused Universe and are two of the most respected and innovative experts in...

Are you above average? Is your child an A student? Is your employee an introvert or an extrovert? Every day we are measured against the yardstick of averages, judged according to how closely we come to it or how far we deviate from it. The assumption that metrics comparing us to an...

No One Would Listen: A True Financial Thriller is exactly what the title promises. This is more than another book about the Bernie Madoff scandal, this is a fast-paced, blow-by-blow, true-crime story that you have to hear to believe. In a true David and Goliath tale, the underdog number cruncher uncovers the largest financial fraud in history, and has to fight everything and everyone in the system to bring it down.