Behavior Change

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Allow God to Shape Your Thinking Are your thoughts leading you toward transformation or conformity? Are they building you up or tearing you down? Are they drawing you closer to God or pulling you away? In Every Thought Captive, you will explore a topic crucial for your spiritual growth: the...

#1 national bestselling author of Don’t Sweat the Small Stuff is back with a fresh, innovative book that offers simple, practical advice that has the power to transform lives All of us are looking for practical ways to take control of our lives, whether in our personal relationships, our...

Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values.

Foreword by Laszlo Bock, the bestselling author of Work Rules! and former Senior Vice President of People Operations at Google. An inspiring guide from Dolly Chugh, an award-winning social psychologist at the New York University Stern School of Business, on how to confront difficult issues...

Whether you're living paycheck to paycheck or just trying to make smarter financial choices, let award-winning writer and Washington Post columnist Michelle Singletary show you the practical steps you need to take for the financial peace you long for. In The 21-Day Financial Fast, Michelle...

Dealing with customers isn't easy, they aren't always right or even pleasant. Business author Renée Evenson ensures you’ll always have the right words to defuse tense interactions. Practical and insightful, this book ensures you’ll never again be at a loss for what to say to customers. In...

This audiobook offers five proven principles so multinational companies can advance diversity, equity, and inclusion with a nuanced understanding of local contexts across countries and cultures. Local relevance - understanding markets and acknowledging local beliefs, regulations, and history - is essential for global success. This groundbreaking audiobook explicitly details how to take local histories, laws, and practices into account in DEI transformation work while promoting social justice worldwide.

Easy, prescriptive advice on how to change anybody from New York Times bestselling author David Lieberman If you've ever wanted to change someone in your life--to make him or her more generous, less angry, more romantic, or less impatient--this is the book for you. With these clear, prescriptive...

Change-Friendly Leadership: How to Transform Good Intentions into Great Performance is a simple affirmation that successful organizational change involves - requires, in fact - the active, willful participation of the people affected by the change. In the change approach prescribed here, the friendly factor is not just a play on words; it is the very foundation for effectively engaging people's heads, hearts, and hopes.

No more ""forbidden foods"" or monotonous meals—The Volumetrics Eating Plan will revolutionize the way you think about managing your weight. Quit ""dieting"" for good. Feel full on fewer calories. Lose weight and keep it off while eating satisfying portions of delicious, nutritious foods. The...

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service. When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up, but never come back? Learn...

Read by the author. Today's girls need grace and grit. How do we raise them in light, yet prepare them for the dark? The journey of a girl mom often presents tricky terrain. In the early years, moms focus on the good. Being kind. Noticing beauty. Having faith and hope for the future. All the...

Good people are your organization’s most critical asset. But what does it really mean to be good? Leaders love to say that any company is only as good as its people, but tend to evaluate candidates and employees more by their measurable accomplishments than by their “softer” qualities...

Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached. When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to...

A leading expert on health psychology, well-being, and resilience argues that happiness is the key to fast tracking our professional and personal success. Everyone wants to be happy and successful. And yet the pursuit of both has never been more elusive. As work and personal demands rise, we try...

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience...

New and revolutionary ideas and perspectives on the central management issues of tomorrow by the man Warren Bennis calls ""the most important management thinker of our time."" In this major new work, Peter F. Drucker discusses how the new paradigms of management will change our basic assumptions...

Optimize your life using science-backed advice and discover how to get your brain working at peak efficiency. We all know how to nudge our brains to perform better. A strong cup of coffee helps us get through a dull meeting, and a brisk walk helps us think more clearly. But what if some nudges...

Social psychologist and Stanford professor Brian Lowery presents a provocative, powerful theory of identity, arguing that there is no essential ""self""—our selves are social creations of those with whom we interact —exploring what that means for who we can be and who we allow others to be...