Behavior Change

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

We humans crave security. Yet, continual change and adaptation are the lifeblood of a company. Keeping an organization competitive and relevant means regular change, thus shattering the sense of security people have with their jobs and their livelihoods. It’s no wonder people resist change. No matter a global corporation or small business, change is often "done" to a voiceless workforce.

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time...

Are you eager to make a change but unsure what's next? Organizing works when you know where you're going but don't know how to get there. But sometimes organizing isn't enough. When you're eager to make a change in your life but are unsure of your new destination, you need to SHED.

The best up-to-date advice on getting funding from governments, corporations, and foundations Whether you're a first-time grant writer or a veteran fundraiser, putting together a grant proposal can be a daunting task. Thankfully, this up-to-date insider's guide shows you step-by-step how to...

Atomic Habits meets Think Like a Monk in this profound guide to lasting change from behavior coach and host of the hit podcast The One You Feed. Weaving together behavioral science with timeless wisdom, Eric Zimmer reveals how to stop fighting yourself and start moving forward. More than 30...

Wall Street Journal Bestseller "The pick of 2014's management books." –Andrew Hill, Financial Times "One of the top business books of the year." –Harvey Schacter, The Globe and Mail Bestselling author, Robert Sutton and Stanford colleague, Huggy Rao tackle a challenge that determines every...

A Sunday Times bestseller that redefines anxiety as an addiction—and gives you the tools to finally break the cycle. Why do we stay anxious even when we desperately want peace? In Addicted to Anxiety, Sunday Times bestselling author and psychotherapist Owen O’Kane reveals the hidden truth...

Any organization can win more customers and increase sales if they learn to be more strategic with their customer service. When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up, but never come back? Learn...

Read by the author. Are you overwhelmed by clutter, constant mess, and the mental load of daily responsibilities? It's time to break free from the chaos and create a home that works for you—using a fresh approach to decluttering that will simplify your space, reduce stress, and free up your...

How would you like to be able to read anyone instantly? Get people to trust you instinctively? Change minds easily? Convince anyone to give you almost anything? The secret lies in the 12 Laws of Persuasion. These “powers” are not unobtainable Jedi mind tricks but are actual skills that...

Max Lucado offers hope and calm for kids who are facing fears and having anxious thoughts. Our children are growing up in an uncertain world, and it's hard for them to put their worries into God's hands, especially as they struggle to name their anxieties and concerns. Author and pastor Max...

Chicken Soup for the Soul: Change Your Habits, Change Your Life equips you with strategies to break bad habits, build better ones, and take control of your future—one step at a time. Ready to change your life, but not sure how? This book brings together the wisdom of 100 people who’ve been...

Read by the author. God's strength can win back your freedom, your life, and bring you everyday peace. Full of biblical and theological truths, Kirby Kelly encourages and empowers us to end addiction of sin through the practical and authentic battle advice of God's Word. Overcome recurring sin...

This audiobook offers five proven principles so multinational companies can advance diversity, equity, and inclusion with a nuanced understanding of local contexts across countries and cultures. Local relevance - understanding markets and acknowledging local beliefs, regulations, and history - is essential for global success. This groundbreaking audiobook explicitly details how to take local histories, laws, and practices into account in DEI transformation work while promoting social justice worldwide.

Easy, prescriptive advice on how to change anybody from New York Times bestselling author David Lieberman If you've ever wanted to change someone in your life--to make him or her more generous, less angry, more romantic, or less impatient--this is the book for you. With these clear, prescriptive...

Executives from The Second City—the world’s premier comedy theater and school of improvisation—reveal improvisational techniques that can help any organization develop innovators, encourage adaptable leaders, and build transformational businesses. For more than fifty years, The Second City...

Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun—from the New York Times bestselling author of Thank You for Arguing Rhetoric once sat at the center of elite...

From cognitive neuroscientist Dr. Christian Jarrett, a fascinating book exploring the science of personality and how we can change ourselves for the better. What if you could exploit the plasticity of personality to change yourself in specific ways? Would you choose to become less neurotic? More...

Drawing on advice from the world’s leading experts on conflict and communication—from relationship scientists to hostage negotiators to diplomats—Ian Leslie, a columnist for the New Statesman, shows us how to transform the heat of conflict, disagreement and argument into the light of...