Behavioral Science

'A book for the ages' – Rory Sutherland, author of Alchemy How did the world's best brands get so big? They had more than great products – they hacked the human mind. This book reveals their secrets. Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with...

Written by experts and authorities in the field and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for the USMLE, or if you're simply interested in behavioral sciences. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical medical school behavioral sciences course. Included are both capsule and detailed explanations of critical issues and topics you must know to master behavioral sciences.

In Behavioral AI: Unleash Decision Making with Data, behavioral economist Dr. Rogayeh Tabrizi delivers an intuitive roadmap to help organizations disentangle the complexity of their data to create tangible and lasting value. The book explains how to balance the multiple disciplines that power AI and behavioral economics using a combination of the right questions and insightful problem solving.

In Beyond Behaviors, internationally known pediatric psychologist Dr. Mona Delahooke describes behaviors as the tip of the iceberg, important signals that we should address by seeking to understand a child's individual differences in the context of relational safety. This accessible book offers professionals, educators, and parents tools and techniques to reduce behavioral challenges and promote psychological resilience and satisfying, secure relationships.

The legendary FBI criminal profiler and international bestselling author of Mindhunter and The Killer Across the Table returns with this timely, relevant book that goes to the heart of extremism and domestic terrorism, examining in-depth his chilling pursuit of, and eventual prison confrontation...

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus, we don't like to talk, or even think, about the extent of our selfishness. This is "the elephant in the brain". 

According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to purchase, the rational consumer would not buy something on the spur of the moment, or on the recommendation of a friend. Sound realistic?

In How to Have a Good Day, economist and former McKinsey partner Caroline Webb shows readers how to use recent findings from behavioral economics, psychology, and neuroscience to transform our approach to everyday working life. Advances in behavioral sciences are giving us an ever better...

After enjoying two weeks of well-deserved R and R at Pearl Harbor, Art Turner, his crew, and his boat are once again asked to go out and do the impossible…and to make it snappy, already! Webster Clayton has uncovered a Japanese plan to send a major invasion force to Guadalcanal. In order to soften up the marines there, Admiral Isoroku Yamamoto intends sending in a battleship to bombard Henderson Field and obliterate the Cactus Airforce.

A “must-read” (The Washington Post) funny and practical guide to help you find, build, and keep the relationship of your dreams—from the Harvard-trained behavioral scientist and featured dating coach on Netflix’s The Later Daters. Have you ever looked around and wondered, “Why has...

Sending his daughter off to college is the proudest day of single dad JaQuan Reynolds’s life. Everything took a back seat to raising her - including his career. He has no idea what comes next, but his newfound freedom is quickly curtailed by a crash deadline at work and the uptight, hovering presence of consultant Matthew Donaldson. He’s surly and insufferably sexy, and Jaq’s ready to check him out and write him off - right up until a work assignment forces them together.   

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb...

For fans of Mindhunter and Criminal Minds, a chilling account of a woman facing down serial killers as one of the first female profilers of the FBI Behavioral Sciences Unit and real-life model for The Silence of the Lambs’s Clarice Starling.

Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand...

A step-by-step plan clinically proven to break the cycle of worry and fear that drives anxiety and addictive habits We are living through one of the most anxious periods any of us can remember. Whether facing issues as public as a pandemic or as personal as having kids at home and fighting the...

New York Times Bestseller The neuroscientist, medical doctor, and powerhouse author of The Source shares the lost art of listening to your intuition and allowing the signs around you to guide the way to achieving the life of your dreams. "This is more than a book, it’s a healing experience."...

With the help of this book, you will learn the latest techniques of body language, behavioral science, and facial profiling. You will do better than most of your friends in analyzing people, and get your personal benefits out of it in no time. If you want to learn the skill of analyzing people, then this book is for you.

“In this lively, well-written book, Britt Frank adds her compelling voice to this movement toward listening to rather than avoiding or fighting with what is making you stuck." —Richard C. Schwartz, PhD, creator of Internal Family Systems and author of No Bad Parts "You might just replace...

A "Manchurian Candidate" is an unwitting assassin brainwashed and programmed to kill. In this book, former State Department officer John Marks tells the explosive story of the CIA's highly secret program of experiments in mind control. His curiosity first aroused by information on a puzzling suicide, Marks worked from thousands of pages of newly released documents as well as interviews and behavioral science studies, producing a book that "accomplished what two Senate committees could not" (Senator Edward Kennedy).

Leading lifespan psychologist Margie Lachman creates an inspiring new framework for midlife, based on her landmark thirty years of research and work on the MIDUS study, as the defining years of life. We’ve all heard the term “midlife crisis” and the stereotypes that come with it. But what...