Brain Science Neuroscience

Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story. It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into...

In the New York Times bestseller Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule - what scientists know for sure about how our brains work - and then offers transformative ideas for our daily lives. Medina’s fascinating stories and infectious sense of humor breathe life into brain science.

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what...

Leor Zmigrod reveals the deep connection between political beliefs and the biology of the brain. Drawing on her own pioneering research, she uncovers the complex interplay between biology and environment that predisposes some individuals to rigid ways of thinking, and explains how ideologies take hold of our brains, fundamentally changing the way we think, act and interact with others.

From University of Washington professor Chantel Prat comes The Neuroscience of You, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what’s average to an understanding of how every brain is different, exactly why our...

The award-winning New York Times bestseller about the extraordinary things that can happen when we harness the power of both the brain and the heart “It’s Doty’s ability to describe his journey so lyrically, and then his willingness to share his methods, that make this book a gem...

How does the brain generate a conscious thought? And why does so much of our knowledge remain unconscious? Thanks to clever psychological and brain-imaging experiments, scientists are closer to cracking this mystery than ever before. In this lively book, Stanislas Dehaene describes the pioneering work his lab and the labs of other cognitive neuroscientists worldwide have accomplished in defining, testing, and explaining the brain events behind a conscious state.

What if your best days weren’t left to chance, but something you could control and activate at will? Most of us want to be a little happier, a little more focused, and a lot less stressed. We want simple approaches that are easy to fold into our everyday lives. In Sharp, you’ll discover dozens of evidence-backed strategies to help you unlock your potential and enhance your performance—whether at work, school, home, or in relationships. Cognitive scientist Therese Huston unpacks the latest neuroscience research to deliver a gold mine of techniques to help you feel your sharpest.

One of the most complicated and advanced computers on Earth can't be purchased in any store. This astonishing device, responsible for storing and retrieving vast quantities of information that can be accessed at a moment's notice, is the human brain. How does such a dynamic and powerful machine make memories, learn a language, and remember how to drive a car? What habits can we adopt in order to learn more effectively throughout our lives? The answers to these questions are merely the tip of the iceberg in The Learning Brain.

Dr. Lisa Mosconi, whose research spans an extraordinary range of specialties including brain science, the microbiome, and nutritional genomics, notes that the dietary needs of the brain are substantially different from those of the other organs, yet few of us have any idea what they might be. Her innovative approach to cognitive health incorporates concepts that most doctors have yet to learn. Busting through advice based on pseudoscience, Dr. Mosconi provides recommendations for a complete food plan, while calling out noteworthy surprises.

Know your brain so you can keep learning, growing, and finding success! Everyone has a brain. This is the instructional user manual that everyone should have. It shows how to use your brain. It teaches you about your brain’s major processes and how best to use your brain to reach your goals. Know Your Brain walks you through the brain’s major processes, then gives you real-life examples of people who have successfully used those processes to solve a problem or be creative.

From a Forbes 30 Under 30 scientist comes a fascinating exploration into how the brain creates our conscious experiences—potentially revolutionizing neuroscience and the future of technology—transforming the very fabric of our society. Throughout history, two perspectives on the world have...

A revolutionary new approach to ADD/ADHD featuring cutting-edge research and strategies to help readers thrive, by the bestselling authors of the seminal books Driven to Distraction and Delivered from Distraction “An inspired road map for living with a distractible brain . . . If you or...

INSTANT NEW YORK TIMES and LOS ANGELES TIMES BESTSELLER “Brilliant . . . riveting, scary, cogent, and cleverly argued.”—Beth Macy, author of Dopesick, as heard on Fresh Air This book is about pleasure. It’s also about pain. Most important, it’s about how to find the delicate balance...

A science-backed guide to discovering the real power of magic and implementing it in your life, from the renowned author of Real Magic There is an idea that shakes the core of our scientific principles: That our consciousness participates in creating our physical reality. It's an idea that runs...

A groundbreaking work of science that confirms, for the first time, the independent existence of the mind–and demonstrates the possibilities for human control over the workings of the brain. Conventional science has long held the position that 'the mind' is merely an illusion, a side effect of...

For years, most of us believed that remarkably talented people were born different, and that exceptional performance lay beyond our grasp. Now, groundbreaking neuroscience studies are revolutionizing our understanding of "genius" and how it works. Brain Apps is the first book to consolidate that research into a unifying theory for radically boosting your achievement. Robert G. Best combines years of study with one-on-one interviews featuring renowned scientists like Karl Anders Ericsson, B.J. Fogg, and Arne Dietrich.

INTERNATIONAL BESTSELLER "Being You is an exhilarating book: a vast-ranging, phenomenal achievement that will undoubtedly become a seminal text." —The Guardian Anil Seth's quest to understand the biological basis of conscious experience is one of the most exciting contributions to...

The Aesthetic Brain takes the listener on a wide-ranging journey through the world of beauty, pleasure, and art. Chatterjee uses neuroscience to probe how an aesthetic sense is etched in our minds and evolutionary psychology to explain why aesthetic concerns feature centrally in our lives. Along the way, Chatterjee addresses fundamental questions: What is beauty? Is beauty universal? How is beauty related to pleasure? What is art? Should art be beautiful? Do we have an instinct for art?

Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening.