Brain Science

Weaving insights from philosophy, neuroscience, and history into a rich narrative, The Shallows explains how the internet is rerouting our neural pathways, replacing the subtle mind of the book reader with the distracted mind of the screen watcher. A gripping story of human transformation played out against a backdrop of technological upheaval, The Shallows will forever alter the way we think about media and our minds.

On the eve of his fortieth birthday, a professor of no discernible musical talent learns to play the guitar and investigates how anyone of any age might master a new skill. Just about every human being knows how to listen to music, but what does it take to make music? Is musicality something we...

Neuroscientist V. S. Ramachandran is internationally renowned for uncovering answers to the deep and quirky questions of human nature that few scientists have dared to address. His bold insights about the brain are matched only by the stunning simplicity of his experiments - using such low-tech tools such as cotton swabs, glasses of water, and dime-store mirrors.

In this revolutionary, comprehensive, and accessible guide on how the brain learns, discover how to study more efficiently and effectively, shrug away exam stress, and most of all, enjoy learning. When we study, we tend to focus on the tasks we can most easily control—such as highlighting and...

“If you’re raising a boy, you need this brilliant book. It is clear, wise, and eye-opening.” —Lisa Damour, Ph.D., author of Untangled When boys enter puberty, they tend to get quiet—or at least quieter than before—and parents often misread their signals. Here’s how to navigate...

Discover the critical link between your brain and the food you eat, change the way you think about how your brain ages, and achieve optimal brain performance with this powerful new guide from media personality and leading voice in health Max Lugavere. After his mother was diagnosed with a...

A paradigm-shifting approach to treating mental disorders like anxiety, depression, and ADHD with food and nutrients, based on the original, groundbreaking research of two leading scientists. We are in the midst of a mental health crisis. An estimated one in five American adults suffer from some...

“This deeply researched and compassionate guide offers an easy-to-follow road map for creating day-to-day inner peace in today’s increasingly complex world.”—Lori Gottlieb, New York Times bestselling author of Maybe You Should Talk to Someone Throughout history, people have sought the...

From a pioneer in the field of mental health comes a groundbreaking book on the healing power of "mindsight," the potent skill that allows you to make positive changes in your brain–and in your life. Foreword by Daniel Goleman, author of Emotional Intelligence Is there a memory that...

The placebo effect, what is it and does it truly work? What are its health advantages, its medical benefits? What about weight loss and wrinkle creams? Is it your brain, or the supplement working? Is this a victory of your brain, or is this a win for medicine? Does the Placebo effect associate itself with hypnosis? How does it fit in with subconscious thinking? This book will teach you what multiple sclerosis is and how to comprehend its various subtypes and treatments.

"Eagleman renders the secrets of the brain’s adaptability into a truly compelling page-turner.” —Khaled Hosseini, author of The Kite Runner “Livewired reads wonderfully like what a book would be if it were written by Oliver Sacks and William Gibson, sitting on Carl Sagan’s front lawn...

Today’s workplace is a pressure cooker— even the most talented people struggle to sort through an influx of information, relentless demands, and unprecedented stress. And so your job as manager becomes even harder. How, in a world of intensifying competition and economic stress, canyou help people shine their brightest and perform at their best, day in and day out? How can you keep your star players inspired?

Relieve your anxiety through food with this full-body approach to mental health, from bestselling author and nutritional psychiatrist Uma Naidoo, MD. “Groundbreaking.” —Mark Hyman, MD In this life-changing guide, Dr. Uma Naidoo presents cutting-edge research about the ways anxiety is...

“As David Robson makes plain in this compelling book, the way we think about the world can profoundly shape how we navigate it. Based in science and packed with smart advice, The Expectation Effect will expand your mind—and maybe even extend your life.” —Daniel Pink, New York Times...

Every creation begins as a thought, from a symphony to a marriage to an ice cream cone to a rocket launch. When we have an intention, a complex chain of events begins in our brains. Thoughts travel as electrical impulses along neural pathways. When neurons fire together they wire together...

Award-winning social psychologist Mary Murphy offers a groundbreaking reconsideration of individual and team success—showing how to create and sustain a growth mindset in any organization’s culture. Carol Dweck’s multi-million-copy bestseller Mindset transformed our view of individual...

From University of Washington professor Chantel Prat comes The Neuroscience of You, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what’s average to an understanding of how every brain is different, exactly why our...

What if the key to better health isn’t just in what you eat or how much you exercise—but in how you interact with the world around you? Optimize reveals the cutting-edge science of quantum biology, showing how light, water, sound, and even human energy directly influence your body at the...

An "elegant", "engrossing" (Carol Tavris, Wall Street Journal) examination of what we think we know about the brain and why -- despite technological advances -- the workings of our most essential organ remain a mystery. "I cannot recommend this book strongly enough."--Henry Marsh, author of Do...

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.