Brain Science

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

How does a neural network become a brain? While neurobiologists investigate how nature accomplishes this feat, computer scientists interested in AI strive to achieve this through technology. The Self-Assembling Brain tells the stories of both fields, exploring the historical and modern approaches taken by the scientists pursuing answers to the quandary: What information is necessary to make an intelligent neural network? As Peter Robin Hiesinger argues, "the information problem" underlies both fields.

A groundbreaking look at the science of learning: how it works both in the mind and in the classroom, which teaching techniques are most effective, and how schools should (and absolutely should not) use instructional technology. This is an essential resource for teachers, anyone interested in...

A groundbreaking exploration of the “science of enlightenment,” told through the lens of the journey of Siddhartha (better known as Buddha), by Guardian science editor James Kingsland. In a lush grove on the banks of the Neranjara in northern India—400 years before the birth of Christ...

Neurologist and neuroscientist Dr Paul Goldsmith reveals compassionate, practical insights on the evolutionary origins of our brain and how we can best use it to thrive in our daily lives. 'A fascinating exploration of how our ancient brains are mismatched for our modern ecosystem, and what we...

NATIONAL BESTSELLER From the award-winning founder of JUMP Math, All Things Being Equal is a proven guide to succeeding in math, and a passionate argument for why this success can and must be available to the majority instead of the privileged few. For two decades, John Mighton has developed...

A leading neuroscientist offers a history of the evolution of the brain from unicellular organisms to the complexity of animals and human beings today Renowned neuroscientist Joseph LeDoux digs into the natural history of life on earth to provide a new perspective on the similarities between us...

In Practice the Pause, spiritual director and writer Caroline Oakes offers easy-to-understand explanations of how this new brain science is confirming what every spiritual tradition has been telling us for millennia: by practicing the pause, we become more self-aware and better able to understand others.

The New York Times bestselling author of The Beck Diet Solution teams up with her daughter and colleague at the Beck Institute for Cognitive Behavior to teach readers how to think their way thin, offering practical, proven tools for escaping common diet traps for good. Most diet programs work at...

Each of us will know physical pain in our lives, but none of us knows when it will come or how long it will stay. Today as much as 10 percent of the population of the United States suffers from chronic pain. It is more widespread, misdiagnosed, and undertreated than any major disease. While recent research has shown that pain produces pathological changes to the brain and spinal cord, many doctors and patients still labor under misguided cultural notions and outdated scientific dogmas.

Combining social and cognitive neuroscience with real-life accounts from genocide perpetrators, this book sheds light on the process through which obedience influences cognition and behavior. Emilie Caspar, a leading expert in the field, translates this neuroscientific approach into a clear, uncomplicated explanation, even for those with no background in psychology or neuroscience. By better understanding humanity's propensity for direct orders to short-circuit our own independent decision-making, we can edge closer to effective prevention processes.

Suzy Smith and her friends have gathered again for the re-launch of the Impossible Postal Express. The celebrations don't last long though, before Trollville is rocked by a violent tremor - one of a series growing more powerful by the day. It's clear something sinister is underfoot. Nevertheless, Suzy's got a long-overdue package that the Express must deliver, and it may just lead her to some answers.

In this audio program from expert David Krueger, MD, listeners will learn: a proven system to consistently perform under pressure; success strategies for dealing with stress in high pressure circumstances; the self-regulation system that pro athletes and actors use; a way to enter and sustain a mindset of optimum performance; how to avoid chokes and slumps; and how to develop proven pressure management tools to sustain focus and enhance success.

What happens when we accept that everything we feel and think stems not from an immaterial spirit but from electrical and chemical activity in our brains? In this thought-provoking narrative - drawn from professional expertise as well as personal life experiences - trailblazing neurophilosopher Patricia S. Churchland grounds the philosophy of mind in the essential ingredients of biology. She reflects with humor on how she came to harmonize science and philosophy, the mind and the brain, abstract ideals and daily life.

“If you’ve ever wondered why we keep secrets and what motivates us to spill them, look no further. Michael Slepian has spent the past decade studying the psychology of secrets, and is ready to reveal his findings to the world.”—Adam Grant, #1 New York Times bestselling author of Think...

In Teaching with Poverty in Mind: What Being Poor Does to Kids' Brains and What Schools Can Do About It, veteran educator and brain expert Eric Jensen takes an unflinching look at how poverty hurts children, families, and communities across the United States and demonstrates how schools can improve the academic achievement and life readiness of economically disadvantaged students.

From the chief architect of the Pandora Radio’s Music Genome Project comes a definitive and groundbreaking examination of how your mind, body, and upbringing influence the music you love. In this sweeping and authoritative audiobook, Dr. Nolan Gasser - a composer, pianist, and musicologist, and the chief architect of the Music Genome Project, which powers Pandora Radio - breaks down what musical taste is, where it comes from, and what our favorite songs say about us.

Consciousness is our gateway to experience: it enables us to recognize Van Gogh’s starry skies, be enraptured by Beethoven’s Fifth, and stand in awe of a snowcapped mountain. Yet consciousness is subjective, personal, and famously difficult to examine: philosophers have for centuries declared this mental entity so mysterious as to be impenetrable to science. In The Ravenous Brain, neuroscientist Daniel Bor departs sharply from this historical view, and proposes a new model for how consciousness works.

Bill should know that you never complain in the Troopers. But when his new foot looks like it's turning into something green, scaly, and abundantly clawed, a visit to the medics would seem to be reasonable. But before he can say "Quintiform computer error", he seems to have got himself volunteered again, this time for a suicide mission on Tsuris - the planet nobody ever comes back from.

The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science (2007) by psychiatrist Norman Doidge explores breakthroughs in neuroscience regarding plasticity, or the brain’s ability to change. Doidge shares inspiring stories of the work done by what he calls “neuroplasticians” - neuroscientists who are pioneering new methods for optimizing brain function....