Building Business

Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. This updated, information-packed new edition offers you a proven model for developing your own word-of-mouth marketing plan.

As a teenager, real-estate broker Danny Morel felt he was destined to do great things. Even though he had to contend with a lackluster education system and lived on welfare in a single-parent home, he didn't let any of that hold him back. He had resilience - and now you can, too.

Michael Jordan was undoubtedly the greatest basketball player of all time, unless of course you are a Lebron James fan. Despite his incredible success as a player, Jordan could not have won 6 championships on his own. The championships, which made him a true idol were part of a team effort. Just like in sports, high-performance teams are crucial to the success of any business. Whether you’re a large or mid-size firm, if your teams aren’t performing at an optimum level, you’re losing at least some of your return on investment. Think about it.

Get ready to build, launch, and grow a successful record label.

A radical and timely new understanding of success: discover the simple mindset shift that not only allows you to achieve success, but to sustain it and be sustained by it.

It's official. For the first time, the World Health Organization has classified burnout as a health problem. Renowned motivational speaker Eileen McDargh proposes that to tackle it, we must learn to break out of energy-draining thoughts and behaviors. Resilience, she argues, is strictly a matter of energy management - by better managing your energy, you can both build resiliency and overcome burnout. McDargh guides the listener through the process of identifying energy drains and implementing strategies for handling them, whatever phase of life you are in.

Understand the dynamics of all different types of teams. Beyond Team Building: How to Build High Performing Teams and the Culture to Support Them represents the latest in thinking about creating effective teams. The authors present a new "Five C" framework that focuses on the core aspects of team building. The book helps the listener assess how his/her team is performing on each of the 5Cs - context, composition, competencies, change, and collaborative leadership - and discusses options concerning how to improve team performance along each of these dimensions.

First published in 2012, Startup Communities became a blueprint for what it takes to build a supportive entrepreneurial community. Now regarded as a classic, the "Boulder Thesis" created and popularized by Feld within the book generated enormous media attention nearly a decade ago.

As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.

Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultracompetitive workplace.

Marty McDonald’s pivotal career moment was nothing if not audacious: she stopped the CEO of a candy company in a hallway, pitched her idea for a special gummy bear flavor, and was soon promoting the Black Girl Magic gummy bear at Sugarfina stores around the country. Now Marty, the founder of Boss Women Media and founder of the Black Girl Magic Summit, pens a guide to help women go after their most audacious goals in both work and everyday life, and guides them as they work to make them reality.

This comprehensive guide offers essential insights and actionable strategies to elevate your entrepreneurial ambitions. You will discover how to establish a clear vision, define your goals, conduct thorough market research, develop a business plan, and navigate the essentials of legal and financial management.

This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.

Conversational Capacity provides the communication tools you need to ensure that your team remains on track even when dealing with its most troublesome issues, that it responds to tough challenges with agility and skill, and performs brilliantly in circumstances that would incapacitate less disciplined teams.

This book provides a detailed, step-by-step account of how fraud can be committed in the construction industry, narrated through the experiences of Robert, a former project manager who orchestrated a sophisticated scheme to siphon funds using a fake vendor. Combining his personal story with actionable insights, Robert reveals the vulnerabilities that allow fraud to thrive, the devastating consequences of unethical behavior, and the strategies businesses can adopt to protect themselves.

We interview everyone, from huge B&Bs to small mom-and-pop B&Bs—the bespoke inns that have been around for decades and B&Bs that are new and making a big splash! In a time where everything seems to be an AirBnB, it's great to remember that a true B&B has breakfast and attention! This is one of the most interesting books about the bed-and-breakfast business written in the last decade. The vast amount of different people we spoke with gives us a truly eye-opening glimpse into what the industry is all about!

Experiencing conflict in relationships is an unavoidable fact of life. When our relationships are messed up, our lives feel messed up. Likewise, our hearts and minds hurt—the two are intricately linked. Drawing on over 25 years of clinical experience with individuals, couples, and families, psychotherapist Anita Astley will walk you through practical steps to unf*ck yourself from the inside out in order to establish healthy relationships.

In Business Spotlight Audio für Mai/Juni werden zwei Spezialthemen präsentiert. Im Mittelpunkt des ersten steht der schnelle Aufbau beruflicher Beziehungen zu Menschen...

Task-Level Doom takes you on a journey through the highs and lows of quality improvement (QI), a world where facilitators walk the fine line between empowering teams and falling into the all-too-familiar trap of just doing the work for them. Drawing from over a decade of experience as a facilitator, leader, and strategist—plus five transformative years as a director building QI teams from scratch—this audiobook offers a candid look at the challenges and triumphs of creating a sustainable culture of improvement.

With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS).