Business Advertising

When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.

""Billions of dollars in company revenue appear from nowhere.They're yours, and all you have to do is ship. Congratulations. You've managed to get your product across the chasm of market acceptance and into the tornado of market demand. It's all you can do to keep up with orders and keep track...

Popular speaker, multimillionaire, and author of the all-time bestselling real-estate book Nothing Down, Robert G. Allen knows how to bring you financial success. With his seminars sweeping the nation, Allen is at the cutting edge of strategic wealth creation now more than ever. And in this...

Clayton M. Christensen, the author of such business classics as The Innovator’s Dilemma and the New York Times bestseller How Will You Measure Your Life, and co-authors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity...

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

The Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust.

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master...

Selling is the cornerstone of our economy and our society. Everyone sells - some just do it better than others. The million-dollar sales pros know that to sell well requires a complex set of skills, as well as the willingness to perfect relations with the customer. There is no one in the sales arena better versed on the subject of the Big C - the customer - and the significance of service and satisfaction tactics, than Barry J. Farber.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices and principles affect the performance of...

This book will focus on different forms of marketing and advertising that is suitable for your business, to boost your growth and sales volume. We therefore encourage every business owner to purchase this book, because it contains all the vital information and secrets for your business success.

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top...

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.

As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world. Never Lost Again chronicles the...

What if the greatest salespeople on the planet are the opposite of who you think they are? Everyone sells, every day. It’s why the most successful people are better than most at selling themselves, their ideas, or their products and services. Yet when people hear the word sales they think of...

Imagine generating passive income, promoting products you believe in, and connecting with like-minded individuals—all with the support of powerful tools and simplified strategies to help you succeed. Whether you're a complete beginner or someone looking to refine your existing skills, this guide provides you with everything you need to succeed in affiliate marketing.

In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for...

Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.